In the CRE Vault with Mike and Marc

The Art of the Rep (And the Rep Fails) (S3:E5)

18 min · 3 de jun de 2025
Portada del episodio The Art of the Rep (And the Rep Fails) (S3:E5)

Descripción

Strap in and hold on to your listing agreements, folks—Mike and Marc are back in the vault, cracking open some of the realest real estate truths around buyer/seller and landlord/tenant representation. What’s the agent’s actual job in each scenario? Who’s paying the commission? And why does giving an inflated value to win a listing feel a lot like promising a six-pack after one gym session? This episode dives into the difference between active marketing (hint: it’s not just posting on Crexi and praying) and passive marketing (aka the “list it and ghost it” strategy). The guys also tackle the sticky business of transparency, client psychology, and the golden rule of CRE: know thy client—because guessing wrong could mean showing a vegan a steakhouse... twice. If you’ve ever wondered how not to be that agent—or just want to hear two seasoned pros roast bad habits and break down big ideas with a side of sarcasm—this one’s for you. Hit play. Get smarter. Stay funny.

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You know what’s harder than landing a new client? Keeping the one you already have from bolting because your voicemail says, “Out of office until further notice.” In this episode, Mike and Marc get real about customer service in commercial real estate—how it doesn’t stop at 5 PM, doesn’t care about time zones, and definitely doesn’t end when the ink dries. Whether you're closing deals or just trying to find a decent Wi-Fi signal in the Caribbean, your clients expect answers—and our favorite duo has opinions. They dish on the golden rule of CRE: always answer the phone (yes, always), why post-deal follow-up is more than a courtesy, and how to turn complaints into future commissions. So grab your earbuds and your best “sorry I missed your call” voice—it’s time to talk service with the guys who never let a voicemail go unanswered (unless it’s spam).

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10 de jun de 202511 min
episode The Art of the Rep (And the Rep Fails) (S3:E5) artwork

The Art of the Rep (And the Rep Fails) (S3:E5)

Strap in and hold on to your listing agreements, folks—Mike and Marc are back in the vault, cracking open some of the realest real estate truths around buyer/seller and landlord/tenant representation. What’s the agent’s actual job in each scenario? Who’s paying the commission? And why does giving an inflated value to win a listing feel a lot like promising a six-pack after one gym session? This episode dives into the difference between active marketing (hint: it’s not just posting on Crexi and praying) and passive marketing (aka the “list it and ghost it” strategy). The guys also tackle the sticky business of transparency, client psychology, and the golden rule of CRE: know thy client—because guessing wrong could mean showing a vegan a steakhouse... twice. If you’ve ever wondered how not to be that agent—or just want to hear two seasoned pros roast bad habits and break down big ideas with a side of sarcasm—this one’s for you. Hit play. Get smarter. Stay funny.

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