#282 - Positive Times, American Hats, and the Legacy Behind the Brand | Susan Maddox

The Mental Game of Rodeo: How to Get Ready for Summer | Paige Lawrence Champion | #286

In this episode of In The LOOP Podcast, Jordan Jo sits down with retired Olympic figure skater, high performance coach, entrepreneur, wife, and mom Paige Lawrence Champion for a conversation about mindset, confidence, resilience, identity, and what it truly takes to perform at your highest level. They dive into topics every athlete can relate to, including confidence versus self belief, handling criticism, learning from mistakes, creating flow state, and separating your identity from your performance. Paige also shares practical strategies for managing pressure, building resilience, and showing up as your best self both inside and outside the arena. Beyond competition, the conversation explores motherhood, entrepreneurship, intentional living, and why having it all is less about balance and more about being clear on your priorities. At the heart of the episode is a powerful reminder that success is not about perfection. It is about consistently investing in your growth, trusting the process, and realizing you are capable of far more than you give yourself credit for. 🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms.   ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily. In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT [https://www.youtube.com/@rodeolive] ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ [https://www.inthelooprodeo.com/] Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Tag us on Instagram | www.instagram.com/ [https://www.instagram.com/intheloopbreakaway]inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh [https://www.tiktok.com/@jordanjo.hollabaugh] Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... [https://www.youtube.com/@JordanJoHollabaugh?themeRefresh=1] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

PWR: From First Generation Rodeo to Paving the Way for Women | Sami Jo Smith | #285

In this episode of In The LOOP Podcast, Jordan Jo sits down with Sami Jo Smith for a powerful conversation about leadership, legacy, women’s rodeo, faith, and the behind the scenes work it takes to build something that truly moves the industry forward. From growing up as a first generation rodeo kid in Cheyenne, Wyoming, to serving as Miss Frontier and building a career across RFD TV, The American, ERA, WCRA, and now Premier Women’s Rodeo, Sami Jo shares the people, moments, and opportunities that shaped her path in the Western industry. The two also dive into the growth of PWR, the evolution of professional women’s rodeo, the addition of rough stock, national television opportunities, athlete stories, family legacies, and why creating a true home for women in rodeo matters now more than ever. As the Director of Operations and Rodeo Administration for PWR, Sami Jo reflects on what it means to serve behind the scenes, build opportunities for cowgirls, and help carry a movement that is opening doors for the next generation. At the heart of the conversation is a reminder that legacy is not just about titles or organizations. It is about the impression you leave, the people you serve, and the impact that lasts long after the event is over. 🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily. In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT [https://www.youtube.com/@rodeolive] ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ [https://www.inthelooprodeo.com/] Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Tag us on Instagram | www.instagram.com/ [https://www.instagram.com/intheloopbreakaway]inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh [https://www.tiktok.com/@jordanjo.hollabaugh] Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... [https://www.youtube.com/@JordanJoHollabaugh?themeRefresh=1] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

#284 - The Power of Planting Seeds | Judy Wagner

In this episode of In The LOOP Podcast, Jordan Jo sits down with Judy Wagner for a heartfelt conversation about purpose, mentorship, relationships, branding, faith, and the power of planting seeds that can change lives. From growing up on a ranch in Avon, Montana, to building iconic Western brands like Gator Ropes and helping shape the legacy of Montana Silversmiths, Judy shares the stories, lessons, and moments that defined her journey in the Western industry. The two also dive into the meaning behind “Nice Job Cowgirl,” the importance of encouraging others, navigating different seasons of life, building authentic relationships, and why purpose should always remain at the center of everything we do. Fresh off receiving the 2026 Pam Minick Lifetime Achievement Award at the Premier Women’s Rodeo and speaking at the Cowgirl 30 Under 30 Leadership Conference, Judy reflects on legacy, leadership, mentorship, and the impact of simply believing in people. At the heart of the conversation is a reminder that success is never built alone. The seeds we plant, the relationships we nurture, and the encouragement we give to others can leave a lasting impact far beyond what we may ever see. 🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily. In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT [https://www.youtube.com/@rodeolive] ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ [https://www.inthelooprodeo.com/] Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Tag us on Instagram | www.instagram.com/ [https://www.instagram.com/intheloopbreakaway]inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh [https://www.tiktok.com/@jordanjo.hollabaugh] Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... [https://www.youtube.com/@JordanJoHollabaugh?themeRefresh=1] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

#283 - Chasing Big Dreams While Balancing Marriage, Motherhood and Business | Lorinda VanNewkirk

In this episode of In The LOOP Podcast, Jordan Jo sits down with Lorinda Van Newkirk for a conversation about entrepreneurship, boldness, motherhood, marriage, reinvention, and building a life with purpose. From growing up in Southern California to building powerhouse brands like Gypsy Soul and Lucky Chuck Socks, Lorinda opens up about the hustle behind the success, the risks she took, the lessons she learned through business, and the importance of dreaming bigger. The two also dive into balancing ambition with motherhood, navigating marriage as strong driven women, the power of mentorship in the Western industry, and why learning to unplug may be one of the hardest lessons of all. At the center of the conversation is a reminder that bold goals are built through hard work, intentionality, faith, and surrounding yourself with people who want to see you win. 🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily. In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT [https://www.youtube.com/@rodeolive] ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ [https://www.inthelooprodeo.com/] Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Tag us on Instagram | www.instagram.com/ [https://www.instagram.com/intheloopbreakaway]inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh [https://www.tiktok.com/@jordanjo.hollabaugh] Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... [https://www.youtube.com/@JordanJoHollabaugh?themeRefresh=1] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

#282 - Positive Times, American Hats, and the Legacy Behind the Brand | Susan Maddox

In this episode of In The LOOP, Jordan Jo sits down with Susan Maddox for a conversation rooted in resilience, legacy, and what it truly means to build something that lasts. From growing up on a farm in Wyoming to becoming one of the most influential women in the Western industry, Susan shares the story behind the creation of the Best Hat Store and the rise of American Hat Company into one of the most recognizable brands in rodeo today. But what stands out most isn’t just the success of the brand… it’s the heart behind it. Susan opens up about her love story with Keith Maddox, the foundation they built together, and the unwavering belief in “Positive Times” that continues to shape American Hat Company today. She shares the hard moments too—from losing nearly everything in a devastating factory fire to carrying on the legacy after Keith’s passing. They talk about the importance of doing the right thing in business, supporting the next generation through the Keith Maddox Memorial Scholarship, and why faith, family, and integrity remain at the center of everything American Hat stands for. At the core of it all is a simple belief: Be positive. Work hard. And never stop showing up. This episode is a reminder that true legacy isn’t built overnight… it’s built through perseverance, purpose, and the people you choose to impact along the way. 🎧 Tune in to hear how Susan Maddox is continuing the Positive Times legacy, empowering the next generation, and proving that grit, kindness, and authenticity still matter in the Western industry today. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily. In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Thursday @ 9a ET on Rodeo Live YT [https://www.youtube.com/@rodeolive] ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ [https://www.inthelooprodeo.com/] Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Tag us on Instagram | www.instagram.com/ [https://www.instagram.com/intheloopbreakaway]inthelooppodcast.jordanjo [https://www.facebook.com/inthelooppodcast.jordanjo] Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh [https://www.tiktok.com/@jordanjo.hollabaugh] Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... [https://www.youtube.com/@JordanJoHollabaugh?themeRefresh=1] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.