In The Making with Lauren Goodman
How do you turn a completely new idea into a successful business? In this episode of In The Making, Lauren sits down with Daisy Amodio, founder of The Proposers — the UK’s first marriage proposal planning company. From creating a brand-new niche in the wedding industry to landing a TV show and planning over 5,000 proposals, Daisy shares the reality of building a unique business from scratch. This episode dives into marketing to an unconventional audience, navigating growth, and the truth about media exposure — including why a TV show didn’t necessarily translate into business growth. In this episode, we cover: * Building a niche business in the wedding industry * The story behind The Proposers * Marketing to men and a unique target audience * Landing a TV show and what it’s really like behind the scenes * Why visibility doesn’t always equal revenue * Scaling a creative service-based business * Lessons in entrepreneurship, growth, and resilience If you’re looking to stand out in a crowded market or build something different, this episode is full of insight into thinking creatively and backing your ideas.
30 episodios
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