Influential Women Podcast
What if visibility isn't a luxury for entrepreneurs? What if it's infrastructure? Jenna Guarneri is the founder and CEO of JMG Public Relations, bestselling author of You Need PR, and host of Call Your Publicist—a rapidly growing podcast that's been recognized as a 2025 Most Shared Show on Spotify and is now expanding to television on Roku. But here's what makes her different: she didn't build this empire with a big budget. She built it by democratizing PR and proving that visibility is something any entrepreneur can create. Jenna has been featured on Good Morning America four times. She's sparked viral conversations that caught the attention of Kim Kardashian and Lindsay Lohan. She's proven that you don't need celebrity status or deep pockets to build credibility and visibility. You need strategy, authenticity, and the willingness to tell your story. In this powerful conversation with host Jodie O'Brien, Jenna reveals exactly how to build visibility strategically, whether you have a six-figure PR budget or you're bootstrapping with zero dollars. She talks about the difference between chasing trends and building an authentic narrative. She shares why women specifically struggle with self-promotion and visibility. And she proves that by saying yes to opportunities, you never know where they'll lead. Podcast hub: https://influentialwomen.com/podcasts [https://influentialwomen.com/podcasts] IMDb: https://www.imdb.com/title/tt42561398/ [https://www.imdb.com/title/tt42561398/] In this episode, we explore: * Why you need PR—and what it actually means for your business * How women are taught to be quiet and how to break that pattern * Building visibility with zero budget: where to start (hint: go local) * The difference between telling your story and just talking about what you do * Why being authentic with trends matters more than jumping on every one * How to leverage pop culture conversations without feeling opportunistic * Building a narrative that makes people actually listen * The cost of staying invisible (to your business, opportunities, and income) * What happened when she launched a podcast without expecting it to go viral * Why you should say yes to opportunities you don't expect * Celebrating wins at every stage—from your first media placement to your 10th year as CEO KEY TAKEAWAYS ✓ Visibility isn't a luxury—it's infrastructure for business success ✓ You don't need a massive budget to start building visibility ✓ Regional press and local media are the perfect entry point ✓ Your story is what makes you stand out, not your credentials alone ✓ Women are taught to be quiet—you have to intentionally break that pattern ✓ Never jump on trends just for clicks; stay authentic to your brand ✓ Building your narrative takes time and consistency (Jenna built for 11 years before viral moments) ✓ Saying yes to unexpected opportunities (like a podcast) can change your business trajectory ✓ Success looks different for everyone—celebrate the wins at every stage FIND JENNA GUARNERI * JMG Public Relations: www.jmgpr.com [http://www.jmgpr.com] * Book: You Need PR (bestseller) * Podcast: Call Your Publicist (387k+ streams, 2025 Most Shared Show on Spotify) * Roku Channel: Call Your Publicist (expanding to television) * Social Media: * Instagram: (26K followers personal, 21K+ JMG PR page) * LinkedIn: (active with thought leadership) * Forbes: Contributor on Forbes Business Council WHY THIS EPISODE MATTERS Jenna represents something rare: a woman who's proven that PR success doesn't require massive budgets or celebrity status. She's not gatekeeping. She's not telling you to hire a big agency. She's saying: here's how I did it, here's the template, now go build your own visibility. She's building her company, hosting a podcast, appearing on national TV, launching on Roku, and still has time to mentor the next generation. CONTENT NOTE This episode is tactical, inspirational, and grounded in real business strategy. It's for entrepreneurs who want results, not hype.
19 episodios
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