Inside Automotive with Jim Fitzpatrick, powered by CBT News
As dealerships compete for sales in a more normalized inventory environment, RevDojo Founder and CEO Kyle Disher says many stores are missing opportunities after the first customer contact. In this episode, Disher explains why dealers may not need more leads, advertising, or inventory as much as stronger follow-up, appointment-setting, and management involvement. Drawing from RevDojo hiring events, sales candidate interviews, and more than 120,000 mystery shops completed in 2026, Disher highlights where dealership teams are falling short in the sales process. He also explains how personalized communication, trade-in conversations, and consistent lead management can help stores improve close rates from the opportunities they already have. Key discussion points: * Why existing leads may hold more value than new traffic * What RevDojo’s mystery shops reveal about dealership follow-up * The role of custom video and personalized communication in shopper engagement * Why salespeople often answer questions without setting appointments * How management involvement can improve internet lead performance * Why trade-in conversations can strengthen close rates Disher outlines practical areas where dealers can improve execution and capture sales opportunities already coming into the store. Inside Automotive with Jim Fitzpatrick is powered by CBT News, your go-to source for the latest news, trends, and insights in retail automotive. Subscribe for more interviews with top industry leaders, dealership innovators, and experts shaping the future of automotive. For more content, visit CBTNews.com [https://www.cbtnews.com] and follow us on your favorite podcast platform.
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