Market Smarter, Not Harder: The Advantage of Diversified Marketing

Market Smarter, Not Harder: The Advantage of Diversified Marketing

A marketing strategy allows you to market smarter, not harder. In this episode of Inside the Coach’s Corner:  Tips for Small Business, we discuss using a diversified marketing approach to increase reach and sales. Listen in to hear the advantages of diversified marketing, segmenting your audience, managing marketing risks, and more.  [0:59] Strategies for Using a Diversified Marketing Approach [1:30] Benefits of Using a Variety of Marketing Channels [1:53] Segmenting Your Audience [2:21] Managing Marketing Risks [3:17] Strengthening Your Brand  [3:25] Allocating Resources  [3:53] Example of Diversified Marketing [4:28] Wrap-up Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released.  Diversified Marketing Blog:  https://www.harmonbusinessconsulting.com/post/broadening-your-reach-how-diversified-marketing-enhances-long-term-success [https://www.harmonbusinessconsulting.com/post/broadening-your-reach-how-diversified-marketing-enhances-long-term-success] Email:  katrinka@harmonbusinessconsulting.com [katrinka@harmonbusinessconsulting.com] Instagram @HarmonBusinessConsulting [https://www.instagram.com/harmonbusinessconsulting] Facebook @HarmonBiz [https://www.facebook.com/harmonbiz] Visit my website at www.harmonbusinessconsulting.com [https://podcasters.spotify.com/pod/dashboard/episode/www.harmonbusinessconsulting.com] for free resources for small business owners or to book a free business coaching consultation.

Ask the Coach: Common Small Business Questions Answered

In this episode of Inside the Coach’s Corner:  Tips for Small Business, I share common questions that I’ve recently received, and give my expert advice as a small business coach. This includes current trends, marketing ideas, dealing with being overwhelmed as a solopreneur and more. Listen in to see if questions that you have get answered. If questions that you have are not answered in this episode, drop a note in the comments or message me with questions. [1:16] What trends do you see this holiday season? [1:59] What type of marketing trends are you seeing?  [2:40] How much should I budget for marketing? [3:29] Besides social media, how can I get sales?  [4:32] How do I find temporary staff for the holiday season? [4:58] How do I handle being overwhelmed? [5:38] Wrap-up Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released.  Email:  katrinka@harmonbusinessconsulting.com [katrinka@harmonbusinessconsulting.com] Instagram @HarmonBusinessConsulting [https://www.instagram.com/harmonbusinessconsulting] Facebook @HarmonBiz [https://www.facebook.com/harmonbiz] Visit my website at www.harmonbusinessconsulting.com [https://podcasters.spotify.com/pod/dashboard/episode/www.harmonbusinessconsulting.com] for free resources for small business owners or to book a free business coaching consultation.

Strategies For A Successful Product Launch

When you put time and money into a new product or service, you want to have a launch that gives you a return on your investment. This episode of Inside the Coach’s Corner:  Tips for Small Business provides strategies to have a successful product launch including pre-launch, launch, and post-launch trips to get sales! Don’t rely on a “post it and they will buy” strategy.” Be intentional about your sales and marketing strategies to increase your customer conversion rate.  [1:03] What Should a Product Launch Include [1:25] Developing Your Goals [1:40] Competitor Analysis [2:16] Marketing Strategies and Content Creation  [2:43] Setting a Marketing Budget  [3:01] Product Pre-launch Marketing  [3:38] Product Launch Day Activities  [4:39] Product Post-Launch Ideas [5:30] Other Considerations [5:58] Wrap-up  Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released.  Instagram @HarmonBusinessConsulting [https://www.instagram.com/harmonbusinessconsulting] Facebook @HarmonBiz [https://www.facebook.com/harmonbiz] Visit my website at www.harmonbusinessconsulting.com [https://podcasters.spotify.com/pod/dashboard/episode/www.harmonbusinessconsulting.com] for free resources for small business owners or to book a free business coaching consultation.

Holiday Sales Planning for Service-Based Businesses

Service based businesses can capitalize on the Holiday Sales Season, too! Creating a Holiday Sales Plan can give you a push to help you meet your sales goal for the year. This episode of the Inside the Coach’sCorner podcast I dedicated to helping service-based businesses prepare for the holiday sales season. I share examples of goals that you can set, sales strategies, marketing ideas, and tips on how to create a diversified marketing campaign. If you are a service-based business, you don’t want to miss this episode! [0:30] The Effects of Discounting Prices [0:47] The Focus of Holiday Sales Planning [1:35] Why Goal Setting Is Important [1:42] Where to Focus Your Goal [2:15] Examples of Service Based Business Goals [3:05] Setting a Holiday Sales Season Timeline For Your Business [3:57] Brainstorming Sales Strategies [5:28] How to Create a Diversified Marketing Campaign [6:47] Bonus Tip [7:04] Wrap-up Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released. Free Holiday Sales Season Planning Guide:  https://www.harmonbusinessconsulting.com/free-resources/holidaysalesplan [https://www.harmonbusinessconsulting.com/free-resources/holidaysalesplan] Follow Me:  Instagram @HarmonBusinessConsulting [https://www.instagram.com/harmonbusinessconsulting] Facebook @HarmonBiz [https://www.facebook.com/harmonbiz] Visit my website at www.harmonbusinessconsulting.com [https://podcasters.spotify.com/pod/dashboard/episode/www.harmonbusinessconsulting.com] for additional free resources for small business owners or to book a free business coaching consultation.

Holiday Sales Planning for Product Based Businesses

Creating a Holiday Sales Plan can help you have a strong 4th quarter and finish the business year out successfully. This episode of the Inside The Coach’s Corner podcast I dedicated to helping product-based businesses prepare for the holiday sales season. I share holiday events you can consider, developing a diversified marketing plan, customer experience, and more. If you are a product-based business, you don’t want to miss these strategies and tips! [0:30] 4th Quarter Preparations [1:24] The Importance of Holiday Goal Setting [2:03] How Many Goal To Set For the Holiday Sales Season [2:20] Examples of Holiday Goals That You Can Consider  [3:18] Holiday Sales Season Timeframe and Event Ideas [5:04] Brainstorming Strategies to Meet Your Goals [6:17] Creating a Diversified Holiday Marketing Campaign [7:30] Bonus Tip [8:28] Wrap-up  Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released. Free Holiday Sales Season Planning Guide: https://www.harmonbusinessconsulting.com/free-resources/holidaysalesplan [https://www.harmonbusinessconsulting.com/free-resources/holidaysalesplan] Follow Me:  Instagram @HarmonBusinessConsulting [https://www.instagram.com/harmonbusinessconsulting] | Facebook @HarmonBiz [https://www.facebook.com/harmonbiz] Visit my website at www.harmonbusinessconsulting.com [https://podcasters.spotify.com/pod/dashboard/episode/www.harmonbusinessconsulting.com] for additional free resources for small business owners or to book a free business coaching consultation.