Marketing That Works | The difference between being a "number" and building a genuine story | Ep 164

Marketing That Works | The difference between being a "number" and building a genuine story | Ep 164

From Obscurity to Authority with Craig Preston (Risen Developments) How do you move from being "just another builder" to the only logical choice for your ideal client? In this episode, we sit down with Craig Preston of Risen Developments to unpack his eight-year evolution from a generalist builder to a dominant force in the Gold Coast’s second-storey addition niche. Craig shares the "shocking truth" about why saying no to work actually creates more opportunity, and how he built a sales process so powerful that clients trust him before they even meet him. Whether you’re struggling with "marketing wafflers" or trying to buy back your time, Craig’s journey offers a direct roadmap to building a business of calibre and purpose. In this episode, we unpack: The Niching Nerve: Why the fear of saying "no" is the biggest barrier to your growth. The "No Measuring Tape" Sales Rule: How Craig builds instant authority at the dinner table. Beyond the 1%: Why true leadership means investing in your team’s mental health and culture. The Inspired Builders Summit: Fresh takeaways on solving the "Control Freak" bottleneck. Marketing That Works: The difference between being a "number" and building a genuine story. 🔗 Connect with Risen Developments: Website: https://risen.com.au/ Instagram: https://www.instagram.com/risenbuild/ 🏗️ About The Inspired Builders Podcast: We specialise in moving Australian builders out of obscurity and into authority. We dive deep into the strategies, mindsets, and systems used by high-performance builders to reclaim their time and dominate their market. Subscribe to stay updated on the latest episodes. #InspiredBuilders #RisenDevelopments #ConstructionMarketing #BuilderSuccess #GoldCoastBuilders #BusinessSystems #ConstructionLeadershipAre you a builder? Do you want to be cutting-edge in your marketplace? Schedule your Story Strategy Session: https://go.bizvideo.com.au/consult FREE TRAINING FOR BUILDERS https://go.bizvideo.com.au/story-training Disclaimer: The content in this podcast or video is provided for informational and entertainment purposes only and does not constitute professional advice of any kind, including financial, legal, medical, or business guidance—listeners and viewers should consult qualified professionals for advice specific to their situation. By accessing, listening to, or viewing this podcast or video, you acknowledge that the hosts and producers make no warranties regarding the accuracy, completeness, or reliability of the information presented, and all content is provided "as is." Any references to external websites, resources, or third-party materials do not constitute endorsements and do not necessarily reflect our views, nor are we responsible for their accuracy or content. Listeners and viewers participate at their own discretion and risk, and the hosts, producers, and affiliates of this podcast or video disclaim any liability for decisions or actions taken based on information shared in this podcast or video.

From Site Mistakes To Total Control | Ep 162

Isn't it frustrating when you feel like the only way to grow is to work more hours, only to realise there aren't enough hours left in the day? What if you could step back from the daily grind and have your business run more smoothly when you aren't there than when you are? In this episode of the Inspired Builders Podcast, we sit down with Jimmy, founder of Penelope Homes, who shares his journey and insights on moving from a burnt-out carpenter to a director in control. We explore the "new level, new devil" challenges of rapid growth and why your product is actually much more than just a straight wall. Jimmy's story is a must-listen for any builder looking to transition from the tools to true business ownership without losing their mind (or their family time) in the process. You'll learn: - How to turn "f ups" into freedom – Why Jimmy stopped regretting past mistakes and started using them as the blueprint for his business systems. - The "Magic" of Pre-Construction – How focusing on the work before the hammer swings makes the actual build an absolute breeze. - Navigating the "New Level, New Devil" cash flow crunch – The honest truth about funding a growing team and why knowing your numbers is the only way to sleep at night. Connect with Jimmy from Penelope Homes Website - https://www.penelopehomes.com/ Instagram - https://www.instagram.com/penelopehomes/ Are you a builder? Do you want to be cutting-edge in your marketplace? Schedule your Story Strategy Session: https://go.bizvideo.com.au/consult FREE TRAINING FOR BUILDERS https://go.bizvideo.com.au/story-training Disclaimer: The content in this podcast or video is provided for informational and entertainment purposes only and does not constitute professional advice of any kind, including financial, legal, medical, or business guidance—listeners and viewers should consult qualified professionals for advice specific to their situation. By accessing, listening to, or viewing this podcast or video, you acknowledge that the hosts and producers make no warranties regarding the accuracy, completeness, or reliability of the information presented, and all content is provided "as is." Any references to external websites, resources, or third-party materials do not constitute endorsements and do not necessarily reflect our views, nor are we responsible for their accuracy or content. Listeners and viewers participate at their own discretion and risk, and the hosts, producers, and affiliates of this podcast or video disclaim any liability for decisions or actions taken based on information shared in this podcast or video.

The Brutal Truth About Getting Off the Tools | Ep 163

You know when you're working your guts out, but you still can't figure out WHY? That's exactly where this conversation with Mick Hawes goes. Mick is the founder of Builder Business Blackbelt and has spent 35 years coaching business owners – the last 11 years focused purely on builders. His journey from a reluctant electrician to a touring musician to one of Australia's most respected business coaches is nothing short of fascinating. But this isn't just a story episode. This is a masterclass in: - How to stop doing free quotes (and the exact positioning to make clients WANT to pay for your expertise) - The "Triple C" listening framework that makes clients feel deeply understood - Why getting off the tools without a clear purpose can leave you more lost than ever - The emotional bank account concept that prevents variations from turning into legal battles - Profit First explained – and why it's not just an accounting system, it's an emotional management system - The Mount Everest metaphor that'll change how you see pressure forever If you've ever felt like you're stuck on a treadmill, working harder, making more, but still not feeling fulfilled, this episode is for you. We go deep. We get real. And we skip the fluff. Are you a builder? Do you want to be cutting-edge in your marketplace? Schedule your Story Strategy Session:https://go.bizvideo.com.au/consultDownload Your Free Guide:https://go.bizvideo.com.au/the-ultimate-builder-guide Connect with Mick Hawes - https://buildersbusinessblackbelt.com.au/ Disclaimer: The content in this podcast or video is provided for informational and entertainment purposes only and does not constitute professional advice of any kind, including financial, legal, medical, or business guidance—listeners and viewers should consult qualified professionals for advice specific to their situation. By accessing, listening to, or viewing this podcast or video, you acknowledge that the hosts and producers make no warranties regarding the accuracy, completeness, or reliability of the information presented, and all content is provided "as is." Any references to external websites, resources, or third-party materials do not constitute endorsements and do not necessarily reflect our views, nor are we responsible for their accuracy or content. Listeners and viewers participate at their own discretion and risk, and the hosts, producers, and affiliates of this podcast or video disclaim any liability for decisions or actions taken based on information shared in this podcast or video.

BTS | Inspired Builders Summit Feb 2026 | Ep 161

In this episode, Corne, Andre, and JP go behind the scenes of the recent Inspired Builders Summit to deconstruct the high-level shifts they witnessed from 25 of Australia’s top building businesses.Most builders are stuck in a cycle of "manufactured busyness." If you aren't working for 10 seconds, you’re on your phone—distracting yourself from the real roadblocks holding your business back. We discuss why the most successful builders in the room had to "unlearn" their drive for 10x growth to finally find clarity.We dive into:The Environment Effect: Why your physical space is limiting your strategic thinking.The Permission to Enjoy: Why hitting your goals doesn't always mean setting bigger ones.Open Loop Problem Solving: How to identify the real friction points in your business (instead of the ones you’ve made up).The Power of the Peer Mic: Why standing up in a room of your equals changes the way you lead. Are you a builder? Do you want to be cutting-edge in your marketplace?Schedule your Story Strategy Session:https://go.bizvideo.com.au/consultFREE TRAINING FOR BUILDERShttps://go.bizvideo.com.au/story-training

The One Thing AI Can't Copy | Ep 159

Join the Inspired Builders Summit in Feb 2026 (limited tickets available):⁠ https://go.bizvideo.com.au/ibs-feb26dpodcast Ever notice how the "level playing field" of modern tech is making every building business look exactly the same? What if you could make a prospect feel like they’re already building with you before you’ve even set foot on site? In this episode of the Inspired Builders Podcast, we sit down with JP and Andre to discuss the future of the Australian building industry. We explore the looming "AI takeover" and why the builders who thrive in the next three years won't be the ones with the best software, but the ones with the best stories. This conversation is a must-listen for any builder looking to protect their margins and build a brand that resonates on an emotional level. You’ll learn: - The "Level Playing Field" Trap: Why having great systems and AI is no longer a competitive advantage, but just the "entry fee" to stay in business. - The Steve Jobs Secret: Why the storyteller is the most powerful person in any industry and how to apply that to your next project walkthrough. - The "Human Element" Framework: How to use your unique pillars to handle on-site challenges in a way that actually builds more trust with your clients. Are you a builder? Do you want to be cutting-edge in your marketplace?Schedule your Story Strategy Session:https://go.bizvideo.com.au/consultFREE TRAINING FOR BUILDERShttps://go.bizvideo.com.au/story-trainingDisclaimer: The content in this podcast or video is provided for informational and entertainment purposes only and does not constitute professional advice of any kind, including financial, legal, medical, or business guidance—listeners and viewers should consult qualified professionals for advice specific to their situation. By accessing, listening to, or viewing this podcast or video, you acknowledge that the hosts and producers make no warranties regarding the accuracy, completeness, or reliability of the information presented, and all content is provided "as is." Any references to external websites, resources, or third-party materials do not constitute endorsements and do not necessarily reflect our views, nor are we responsible for their accuracy or content. Listeners and viewers participate at their own discretion and risk, and the hosts, producers, and affiliates of this podcast or video disclaim any liability for decisions or actions taken based on information shared in this podcast or video.