The First Brick

3 | Case Study #2 - Uber

Click to learn about the Uber Files [https://www.icij.org/investigations/uber-files/uber-global-rise-lobbying-violence-technology/]. Istik-ism is our philosophy of connectivity in business, specifically the connectedness between businesses and their many consumers and stakeholders. One of the ways in which we are building our philosophy is by performing case studies on organizations who have demonstrated massive amounts of success and/or seem to have connected with the masses in meaningful ways. We hope that patterns and themes may emerge so that we may better understand how these relationships play out in various industries under a wide range of conditions. Case Study #2 is on Uber. We discuss a portion of Uber’s background and greater context, the prime points of connection (PPC) we observed that seem to create high impacts for Uber in the marketplace, and our critiques about what we believe Uber may have left on the table or dropped the ball on. Uber’s Prime Points of Connection include: • Product Point of Connection • Ubiquity Point of Connection • Piggyback Point of Connection Sources: https://www.uberhealth.com/ [https://www.uberhealth.com/] https://www.engadget.com/uber-plans-to-add-trains-coaches-and-flight-bookings-to-its-app-in-the-uk-120521257.html [https://www.engadget.com/uber-plans-to-add-trains-coaches-and-flight-bookings-to-its-app-in-the-uk-120521257.html] https://www.uber.com/us/en/about/uber-offerings/ [https://www.uber.com/us/en/about/uber-offerings/] https://www.uber.com/newsroom/history/ [https://www.uber.com/newsroom/history/]

2 | Ante Meridiem #1 - Quoting Kettering

Ante Meridiem is our series where we present an early morning quote that you may carry with you into your day and the rest of your week. We aim to select quotes that are impactful, novel, and widely applicable. We offer brief explanations of how we both relate to each quote in fun and engaging ways that helps start the day off right. Today's quote is from Charles Kettering: "A problem well-stated is a problem half-solved." Tune in to find out what that means to us :) Enjoy the cognitive caffeine!

1 | Case Study #1 - Peloton

Istik-ism is our philosophy of connectivity in business, specifically the connectedness between businesses and their many consumers and stakeholders. One of the ways in which we are building our philosophy is by performing case studies on organizations who have demonstrated massive amounts of success and/or seem to have connected with the masses in meaningful ways. We hope that patterns and themes may emerge so that we may better understand how these relationships play out in various industries under a wide range of conditions. Case Study #1 is on Peloton. We discuss a portion of Peloton's background and greater context, the prime points of connection we observed that seem to create high impacts for Peloton in the marketplace, and our critiques about what we believe Peloton may have left on the table. Peloton's Prime Points of Connection include: * Shared value of wellness and exercise * Immersive experiences * Community and relationships Please join us in our exploration of business, marketing, and the ways in which authentic relationships live and breathe in these domains.

The First Brick

Few have been successful in disrupting an industry. Even fewer have been successful in disrupting an ideology. We aim to do both. Join us as we discover, discuss, and deconstruct what success looks like today and what we believe it will look like in the future.