It's Personnel
Colin Beneke and Nikki Sullivan both came from Insperity — one of the largest PEOs in the country. So why did they leave to help launch Helpside [https://helpside.com?utm_source=riverside&utm_medium=description&utm_campaign=podcast]in a brand new market? In this episode, Colin and Nikki sit down to talk about how they ended up in Dallas, what drew them to Helpside [https://helpside.com?utm_source=riverside&utm_medium=description&utm_campaign=podcast], what they're seeing in the DFW business market, and what they think the next 12 months looks like for the Texas team. What's covered: * Why two experienced PEO sales reps left an established national brand for a startup market * What makes the DFW market one of the most exciting business environments in the country right now * How Helpside's culture and leadership stood out from other opportunities * The real challenges of launching a PEO brand in a brand new city * Why Texas businesses are ready for a different kind of PEO conversation * What success looks like for the Dallas team in year one * What Colin and Nikki would tell any Dallas business owner who's considering Helpside [https://helpside.com?utm_source=riverside&utm_medium=description&utm_campaign=podcast] If you're a business owner in the DFW area wondering whether Helpside is the right fit — or if you're considering a career in PEO sales — this conversation is worth your time. 👍 Like & Subscribe for more helpful Helpside [https://helpside.com?utm_source=riverside&utm_medium=deshttps://helpside.com?utm_source=riverside&utm_medium=description&utm_campaign=podcastcription&utm_campaign=podcast]insights. Interested? Book a free 15 minute benefit audit [https://www.helpside.com/benefits-audit/?utm_source=riverside&utm_medium=description&utm_campaign=podcast] to learn more. Chapters: 0:00 – Meet Colin and Nikki: Helpside's Dallas team 1:16 – Why the Dallas-Fort Worth market is exploding right now 4:21 – How Helpside found Colin (and why he said yes) 5:39 – What stood out to Nikki from day one 6:32 – What made them both commit to Helpside 15:06 – What opportunities they see in the Dallas market 16:19 – The real challenges of launching in a new city 18:00 – Why Texas was a massive missed opportunity for Helpside to ignore 19:06 – What success looks like after year one 20:25 – What Nikki is most excited about in the next 6–12 months 21:11 – What Colin would tell any Dallas business owner considering Helpside 22:59 – Closing thoughts and how to connect
14 episodios
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