Keys to Real Estate
The landscape of fraud and trust has become fraught with advancing threats from artificial intelligence (AI), deepfakes and synthetic identities. Eva Velasquez from the Identity Theft Resource Center joined Keys to Real Estate host Mary Schuster to discuss the psychologically of scam artists and how trust infrastructure must adapt to new digital threats. She explained why human relationships are more important than ever when trying to build trust with clients and customers in today’s environment and practical advice for how companies and consumers can better safeguard themselves through best practices and continuous education. Chapters: 0:00 – Introduction 1:32 - Trust as an evolving infrastructure, not a dying concept 3:47 - The importance of maintaining human relationships 9:12 - Changing foundation signals: moving from static data to behavioral signals 13:42 - The difference between digital avatars and synthetic identities 16:32 - The increasing scale of AI-driven fraud and misuse 20:32 - Building trust through transparency and transparent processes 21:47 - The role of friction in balancing trust and security 24:17 - Practical steps for family and professional precautions 27:17 - The regulatory landscape and the need for proactive measures 28:47 - The future of trust: human-centric, process-driven, AI-aware For more on the Identity Theft Resource Center: https://www.idtheftcenter.org/contact-us/ [https://www.idtheftcenter.org/contact-us/] For the ITRC’s Victim Help Center: https://www.idtheftcenter.org/victim-help-center/ [https://www.idtheftcenter.org/victim-help-center/] Get In Touch… Guest email: itrc@idtheftcenter.org Host email: mschuster@octoberresearch.com To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com [https://www.octoberresearch.com]. Episode sponsored by First American Trust – https://www.firstamtrust.com [https://www.firstamtrust.com] Episode produced by October Research – https://www.octoberresearch.com [https://www.octoberresearch.com]
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