Advisors Off Script
By 2030, women will control over $30 trillion in investable assets — and yet 70% of women change their financial advisor in their moment of greatest need. That stat hasn't moved in 20 years. So what does it cost your practice to keep ignoring it? In this episode, Shelby sits down with Shannon Spotswood, CEO of RFG Advisory and the force behind "Strong-her Money" — RFG's practice management framework built to help advisors intentionally serve women clients and unlock double-digit organic growth. Shannon's career spans investment banking, hedge fund management, entrepreneurship, and wealth management. She brings a rare, multi-chapter perspective on what it really takes to build something that lasts — and why now is the moment for advisors to act. We cover topics like: * Why 70% of women change their advisor at the moment they need one most — and exactly how to stop it from happening in your practice * How the Stronger Money framework is generating $20–$25M in new wallet share annually per advisor * The real difference between mentorship and sponsorship — and why women are over-mentored and under-sponsored * What "unreasonable hospitality" looks like in a financial advisory practice and why it drives referrals at a 5-to-1 rate * How to recruit, retain, and truly empower women advisors on your team * Why the future belongs to the "financial life advisor" — and how to position yourself to capture the next generation of clients Whether you're a male or female advisor, this episode is a blueprint for growing your practice by serving the clients your industry has long underserved. Hosted by Shelby Nicholl. Produced and edited by Aaron Sherman. Operations and Guest Coordination by Shelly Hadel.
49 episodios
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