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Advisors Off Script

Podcast de Shelby Nicholl

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Advisors Off Script is the podcast where financial advisors step away from the polished talking points and get real about what it takes to build, break away, and boldly grow. These are stories from the independent front lines. Every advisor has a choice: follow the script laid out by the industry—or write your own. Formerly known as Kick It Open, the show is hosted by Shelby Nicholl, founder of Muriel Consulting and known as the “RIA Whisperer.” She brings candid conversations, insider insights, and practical strategies that help advisors move from uncertainty to clarity and from frustration to freedom. Because this isn’t just a podcast—it’s your playbook for building boldly and living off script.Get ready for amazing guests, including advisors who have tread the journey before, leaders from the firms serving independent advisors and partners who help advisors create thriving practices. Here at Muriel Consulting, we're helping advisors kick the door open on their personal success by living a life off script. About the HostShelby Nicholl is the founder and lead consultant at Muriel Consulting, where she helps financial advisors break free from limits, align their businesses with their ambitions, and build thriving practices. With 25 years in leadership roles at firms like LPL Financial and Edward Jones, she combines deep industry experience with her passion for empowering advisors to take bold steps toward independence and success. She is also the founder of Muriel Network, a digital community for women in wealth management seeking connection, inspiration, and growth.

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episode What Your RIA Contract Is Actually Saying — And How to Protect Yourself with Attorney Andrew Shedlock artwork

What Your RIA Contract Is Actually Saying — And How to Protect Yourself with Attorney Andrew Shedlock

Feeling trapped by your employment agreement? Attorney Andrew Shedlock joins Shelby to unpack the legal clauses that are reshaping advisor transitions — and what you can do about them before it's too late. In this episode, you'll learn: * The difference between non-solicit, non-service, non-accept, and liquidated damages clauses — and which pose the biggest risk * How state law can make or break your transition depending on where you practice * What red flags to watch for when private equity acquires your firm * How to respond to a cease and desist without derailing your move * Why you have more negotiating leverage before signing than most advisors realize * The emerging trend of firm-vs.-firm recruiting lawsuits and what it means for you Andrew Shedlock is a Minnesota-based attorney who specializes in financial advisor employment agreements and transitions. He works with advisors across the country navigating some of the most complex contract situations in the industry. Hosted by Shelby Nicholl. Produced and edited by Aaron Sherman. Operations and Guest Coordination by Shelly Hadel.

30 de abr de 2026 - 46 min
episode Tripled to $2 MM Top-Line in 5 Years – Growing in a Rural Market | Matt Bragg & Kellie Schleicher artwork

Tripled to $2 MM Top-Line in 5 Years – Growing in a Rural Market | Matt Bragg & Kellie Schleicher

Matt Bragg has been a financial advisor for over 30 years. He grew up watching farm families lose everything because no one talked about money. That experience never left him — and it shaped every decision he has made about how to run his practice. In this episode, Shelby sits down with Matt and his associate Kellie Schleicher, a two-person team based in rural Missouri that has tripled in size over the past five years at Smith Moore — a 100+ year old, advisor-owned independent firm. Their approach is deliberately simple: no proprietary products, no sales quotas, no 60-page spreadsheet plans. Just principled guidance, kitchen table conversations, and a commitment to meeting clients exactly where they are. Matt and Kellie talk through the move to Smith Moore, what advisor ownership actually means in practice, how they manage explosive growth with a lean team, and why they have turned away clients from opening investment accounts when it wasn't the right call. This is a conversation about what financial advising looks like when relationships come first — and what it can produce when you stay true to that. Topics covered: * Matt's origin story and the farm crisis that shaped his "why" * What they were running from — and running toward * Smith Moore's ownership model and what "independent but not alone" means day to day * 3x growth in 5 years as a two-person office * Why they use a legal pad and calculator instead of a planning portal * Telling clients to pay down debt before they invest * Building a rural market through walk-in trust * The lightning round: client gifts, small market lessons, and what takes too long to learn Hosted by Shelby Nicholl. Produced and edited by Aaron Sherman. Operations and Guest Coordination by Shelly Hadel.

16 de abr de 2026 - 43 min
episode The Value Stack Framework Top RIAs Won't Stop Using | Steve Lockshin artwork

The Value Stack Framework Top RIAs Won't Stop Using | Steve Lockshin

Steve Lockshin has been doing things differently since before "going independent" was a trend. He founded his first RIA in the 1990s, co-founded Advice Period, and is now chairman of Vanilla — an AI-powered estate planning platform built specifically for advisors. In this conversation with Shelby, Steve gets direct about the things most advisors won't say out loud: that AUM fees create a structural conflict of interest, that asset management is largely commoditized, and that the biggest gap in most advisory practices isn't investments — it's estate planning. They also get into how AI is reshaping what advisors can deliver, where the real differentiators will be in five to ten years, and why Steve keeps building new things even when he tells himself he's going to stop. Whether you're running a growing practice or just getting started, this episode will challenge how you think about your value and your model. Hosted by Shelby Nicholl. Produced and edited by Aaron Sherman. Operations and Guest Coordination by Shelly Hadel.

3 de abr de 2026 - 44 min
episode Give It Away to Grow: How to Build a $4B Practice on Abundance | Nathan Bennett artwork

Give It Away to Grow: How to Build a $4B Practice on Abundance | Nathan Bennett

What if the fastest path to a $3M or $5M practice was giving business away instead of hoarding it? Most advisors are wired for scarcity — protecting every client, every lead, every dollar. But Nathan Bennett, Managing Partner at Summit Financial Group, has built a nearly $30M revenue firm approaching $4B in assets on the exact opposite philosophy. In this episode, Shelby sits down with Nathan to unpack the abundance mindset that has powered Summit's 20-year run — and why the advisors who give the most seem to grow the fastest. This one is packed with frameworks you can take directly back to your practice. We cover topics like: * Why giving away clients to other advisors actually accelerates your own production and fills your book with higher-value relationships * The Summit model — the middle path between full independence and the wirehouse ceiling — and why it's produced multi-million dollar practices in under a decade * How Summit structures equity, profit-sharing, and compensation so that abundance is financially rewarded, not just philosophically encouraged * The three non-negotiables Nathan looks for in every advisor: hungry, care about people, do it right * Why breakaway advisors at sub-$500K revenue may be setting themselves up to fail — and what to consider instead * How the Summit Symposium and client experience infrastructure creates stickiness that solo advisors simply can't replicate * The scarcity vs. abundance mindset — and how your relationship with time is the real bottleneck in your growth If you're debating a breakaway, building a team, or just trying to unlock the next level of growth, this conversation will reframe how you think about what it takes to get there. Hosted by Shelby Nicholl. Produced and edited by Aaron Sherman. Operations and Guest Coordination by Shelly Hadel.

20 de mar de 2026 - 38 min
episode Women, Wealth & Organic Growth: A Blueprint for Advisors Who Want to Win the Next Decade | Shannon Spotswood artwork

Women, Wealth & Organic Growth: A Blueprint for Advisors Who Want to Win the Next Decade | Shannon Spotswood

By 2030, women will control over $30 trillion in investable assets — and yet 70% of women change their financial advisor in their moment of greatest need. That stat hasn't moved in 20 years. So what does it cost your practice to keep ignoring it? In this episode, Shelby sits down with Shannon Spotswood, CEO of RFG Advisory and the force behind "Strong-her Money" — RFG's practice management framework built to help advisors intentionally serve women clients and unlock double-digit organic growth. Shannon's career spans investment banking, hedge fund management, entrepreneurship, and wealth management. She brings a rare, multi-chapter perspective on what it really takes to build something that lasts — and why now is the moment for advisors to act. We cover topics like: * Why 70% of women change their advisor at the moment they need one most — and exactly how to stop it from happening in your practice * How the Stronger Money framework is generating $20–$25M in new wallet share annually per advisor * The real difference between mentorship and sponsorship — and why women are over-mentored and under-sponsored * What "unreasonable hospitality" looks like in a financial advisory practice and why it drives referrals at a 5-to-1 rate * How to recruit, retain, and truly empower women advisors on your team * Why the future belongs to the "financial life advisor" — and how to position yourself to capture the next generation of clients Whether you're a male or female advisor, this episode is a blueprint for growing your practice by serving the clients your industry has long underserved. Hosted by Shelby Nicholl. Produced and edited by Aaron Sherman. Operations and Guest Coordination by Shelly Hadel.

6 de mar de 2026 - 49 min
Muy buenos Podcasts , entretenido y con historias educativas y divertidas depende de lo que cada uno busque. Yo lo suelo usar en el trabajo ya que estoy muchas horas y necesito cancelar el ruido de al rededor , Auriculares y a disfrutar ..!!
Muy buenos Podcasts , entretenido y con historias educativas y divertidas depende de lo que cada uno busque. Yo lo suelo usar en el trabajo ya que estoy muchas horas y necesito cancelar el ruido de al rededor , Auriculares y a disfrutar ..!!
Fantástica aplicación. Yo solo uso los podcast. Por un precio módico los tienes variados y cada vez más.
Me encanta la app, concentra los mejores podcast y bueno ya era ora de pagarles a todos estos creadores de contenido

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