The Psychology Of Getting Leads

How to build a $10M agency funnel

Most agencies have a funnel. Almost none of them have a system. In this episode, Alisha Conlin-Hurd breaks down the exact three-part framework behind a $10 million lead machine — ads, funnel, and optimization — and why getting any one of them wrong tanks your economics before you even think about scaling. From creative diversity and dog whistle copy to the five landing page ingredients that turn cold traffic into booked calls, this is the stuff 60,000 other agencies aren't doing. Build it right, or scale the chaos. ———————————— 📺 Watch This Episode on YouTube: https://www.youtube.com/watch?v=ZGbWWSWcIic&t=8s ———————————— ✨ Get My Best 20 Landing Page Swipe File: https://get.persuasionexperience.com/lp-swipe [https://get.persuasionexperience.com/lp-swipe] ———————————— ⭐  Get My Landing Page & Funnel Templates, Training & Systems (Community): https://www.skool.com/the-obsessed [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFh6akI1TDFnRDJiNUZNSFN6anluQ2RiMGhjQXxBQ3Jtc0tuNVFVYndnc0k1bVlGbHF5MldycGNSMjBKX2lZTlZwbmZFN3c0YkNOYWdIaTlyRV9VV0ZtNTI2ZHo2ZTZ5cktXVWRzYjlqcnBLQUh0VUU0U0daM042czgwNmtlMm5jeGNpT19fZnNiT1kzR2d4d0gxRQ&q=https%3A%2F%2Fwww.skool.com%2Fthe-obsessed&v=lWSwrBGPkoI] ———————————— 💸  Work With Me & My Team To Scale Qualified Leads From Paid Ads (Done For You): https://get.persuasionexperience.com/px-fb-ads-page [https://get.persuasionexperience.com/px-fb-ads-page] ————————————- 💕 Connect on Instagram: instagram.com/alisha_conlin_hurd/ [https://instagram.com/alisha_conlin_hurd/]

The Psychology Of Getting Leads

Cheap leads aren't the goal. Qualified ones are. If your Facebook ads are generating volume but your sales team is drowning in tire kickers, something in your system is leaking — and it's probably not what you think. Alisha Conlin-Hurd breaks down her AAA Framework (Attraction, Alignment, Activation) to help you stop reacting emotionally to lead drops and start diagnosing the real choke point. Learn how to reverse-engineer from revenue, attract buyers instead of browsers, and build an acquisition system that actually scales. Stop optimizing for leads. Start engineering outcomes. ———————————— 📺 Watch This Episode on YouTube: https://www.youtube.com/watch?v=JDf3FnevMiA&t=1726s [https://www.youtube.com/watch?v=JDf3FnevMiA&t=1726s] ———————————— ✨ Get My Best 20 Landing Page Swipe File: https://get.persuasionexperience.com/lp-swipe [https://get.persuasionexperience.com/lp-swipe] ———————————— ⭐  Get My Landing Page & Funnel Templates, Training & Systems (Community): https://www.skool.com/the-obsessed [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFh6akI1TDFnRDJiNUZNSFN6anluQ2RiMGhjQXxBQ3Jtc0tuNVFVYndnc0k1bVlGbHF5MldycGNSMjBKX2lZTlZwbmZFN3c0YkNOYWdIaTlyRV9VV0ZtNTI2ZHo2ZTZ5cktXVWRzYjlqcnBLQUh0VUU0U0daM042czgwNmtlMm5jeGNpT19fZnNiT1kzR2d4d0gxRQ&q=https%3A%2F%2Fwww.skool.com%2Fthe-obsessed&v=lWSwrBGPkoI] ———————————— 💸  Work With Me & My Team To Scale Qualified Leads From Paid Ads (Done For You): https://get.persuasionexperience.com/px-fb-ads-page [https://get.persuasionexperience.com/px-fb-ads-page] ————————————- 💕 Connect on Instagram: instagram.com/alisha_conlin_hurd/ [https://instagram.com/alisha_conlin_hurd/]

Stop Using Facebook Lead Form Ads. Do THIS Instead.

In this episode, we dive deep into the debate between instant lead forms and full landing page funnels—and why cheap leads don’t always mean profitable marketing. You’ll learn how top agencies replace low-quality lead forms with “digital appointment setter” funnels that attract qualified prospects, shorten sales cycles, and improve ROI. We break down the exact funnel structure—from ad to landing page to qualification, booking, and nurture flows—along with real campaign examples, pricing strategies, and how agencies set expectations, scale accounts, and avoid the churn-and-burn model. If you run paid ads or manage client funnels, this is a masterclass in building systems that generate buyers, not just leads. ———————————— 📺 Watch This Episode on YouTube: https://www.youtube.com/watch?v=a_EDVxnZinA [https://www.youtube.com/watch?v=a_EDVxnZinA] ———————————— ✨ Get My Best 20 Landing Page Swipe File: https://get.persuasionexperience.com/lp-swipe [https://get.persuasionexperience.com/lp-swipe] ———————————— ⭐  Get My Landing Page & Funnel Templates, Training & Systems (Community): https://www.skool.com/the-obsessed [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFh6akI1TDFnRDJiNUZNSFN6anluQ2RiMGhjQXxBQ3Jtc0tuNVFVYndnc0k1bVlGbHF5MldycGNSMjBKX2lZTlZwbmZFN3c0YkNOYWdIaTlyRV9VV0ZtNTI2ZHo2ZTZ5cktXVWRzYjlqcnBLQUh0VUU0U0daM042czgwNmtlMm5jeGNpT19fZnNiT1kzR2d4d0gxRQ&q=https%3A%2F%2Fwww.skool.com%2Fthe-obsessed&v=lWSwrBGPkoI] ———————————— 💸  Work With Me & My Team To Scale Qualified Leads From Paid Ads (Done For You): https://get.persuasionexperience.com/px-fb-ads-page [https://get.persuasionexperience.com/px-fb-ads-page] ————————————- 💕 Connect on Instagram: instagram.com/alisha_conlin_hurd/ [https://instagram.com/alisha_conlin_hurd/]

Master The Art Of Your Facebook Ads Message

Struggling to scale your ads or attract the right leads? In this episode, we break down the three-part messaging system I’ve perfected after launching 600 funnels across 120 niches.  You’ll learn how to craft a clear, consistent message, speak directly to your ideal buyer, and use the right messenger to turn traffic into paying customers.  We cover common mistakes businesses make with messaging, how to target cold versus warm audiences, and why specificity is key for scaling without attracting tire kickers or price shoppers.  If you want to stop guessing and start converting at scale, this episode gives you the framework to nail your message, identify your audience, and deliver it for maximum impact. ———————————— 📺 Watch This Episode on YouTube: https://youtu.be/GNv6SXFU-54?si=h0jJvwaSPivicZSz [https://youtu.be/GNv6SXFU-54?si=h0jJvwaSPivicZSz] ———————————— ✨ Get My Best 20 Landing Page Swipe File: https://get.persuasionexperience.com/lp-swipe [https://get.persuasionexperience.com/lp-swipe] ———————————— ⭐  Get My Landing Page & Funnel Templates, Training & Systems (Community): https://www.skool.com/the-obsessed [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFh6akI1TDFnRDJiNUZNSFN6anluQ2RiMGhjQXxBQ3Jtc0tuNVFVYndnc0k1bVlGbHF5MldycGNSMjBKX2lZTlZwbmZFN3c0YkNOYWdIaTlyRV9VV0ZtNTI2ZHo2ZTZ5cktXVWRzYjlqcnBLQUh0VUU0U0daM042czgwNmtlMm5jeGNpT19fZnNiT1kzR2d4d0gxRQ&q=https%3A%2F%2Fwww.skool.com%2Fthe-obsessed&v=lWSwrBGPkoI] ———————————— 💸  Work With Me & My Team To Scale Qualified Leads From Paid Ads (Done For You): https://get.persuasionexperience.com/px-fb-ads-page [https://get.persuasionexperience.com/px-fb-ads-page] ————————————- 💕 Connect on Instagram: instagram.com/alisha_conlin_hurd/ [https://instagram.com/alisha_conlin_hurd/]

How This Meta Ads Funnel Gets 650+ Leads/mo

In this episode, we break down the three-step funnel system that took a client from zero to 650 leads per month, even after struggling with two other agencies.  You’ll learn how to attract qualified leads, design high-converting landing pages, and optimize your funnel for maximum ROI.  We cover the key mistakes businesses make in their ads, how to niche properly, and why split-testing isn’t just about cheap leads—it’s about closing more of the right customers. Whether you’re running paid ads yourself or scaling with a team, this episode shows how to turn clicks into real revenue. ———————————— 📺 Watch This Episode on YouTube: https://youtu.be/QENQJXgGC5Q?si=_Ee-OnSJO7fzJxml [https://youtu.be/QENQJXgGC5Q?si=_Ee-OnSJO7fzJxml] ———————————— ✨ Get My Best 20 Landing Page Swipe File: https://get.persuasionexperience.com/lp-swipe [https://get.persuasionexperience.com/lp-swipe] ———————————— ⭐  Get My Landing Page & Funnel Templates, Training & Systems (Community): https://www.skool.com/the-obsessed [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFh6akI1TDFnRDJiNUZNSFN6anluQ2RiMGhjQXxBQ3Jtc0tuNVFVYndnc0k1bVlGbHF5MldycGNSMjBKX2lZTlZwbmZFN3c0YkNOYWdIaTlyRV9VV0ZtNTI2ZHo2ZTZ5cktXVWRzYjlqcnBLQUh0VUU0U0daM042czgwNmtlMm5jeGNpT19fZnNiT1kzR2d4d0gxRQ&q=https%3A%2F%2Fwww.skool.com%2Fthe-obsessed&v=lWSwrBGPkoI] ———————————— 💸  Work With Me & My Team To Scale Qualified Leads From Paid Ads (Done For You): https://get.persuasionexperience.com/px-fb-ads-page [https://get.persuasionexperience.com/px-fb-ads-page] ————————————- 💕 Connect on Instagram: instagram.com/alisha_conlin_hurd/ [https://instagram.com/alisha_conlin_hurd/]