Lavin Voices
We think of creativity as a magical gift reserved for geniuses. But George Newman says it's actually a simple, repeatable process that's more like archaeology than magic. And the best part is that anyone can learn it. This week on Lavin Voices, we talk to Lavin Exclusive Speaker George Newman, a cognitive scientist, Associate Professor of Organizational Behaviour at the University of Toronto’s Rotman School of Management, and author of How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success. Named to the 2026 Thinkers50 Radar, George studies how people generate, recognize, and develop great ideas—and why our most common beliefs about creativity often lead us astray. His practical, research-backed keynotes help individuals and organizations replace the pressure to produce sudden brilliance with a repeatable process for discovering ideas that work. In this episode, you’ll learn: * Why you shouldn't start with brainstorming * Why the most original idea is rarely the most successful * How the “5% novelty rule” can make ideas more valuable * Why your best ideas may arrive after you think you’ve run out * How to choose the right feedback at each stage of the creative process * Why AI makes some people more creative—and everyone else more boring In conversation with The Lavin Agency’s Director of Intellectual Talent, Charles Yao, George answers these questions and more: * Can creativity be taught? * How do you come up with good ideas? * Should you accept criticism? * Can copying make you more creative? * How can teams generate better ideas? * Does AI help or hurt human creativity? Learn more about George or book him as a keynote speaker: https://thelavinagency.com/speakers/george-newman/?utm_source=youtube&utm_medium=video&utm_campaign=george+newman+lavin+voices [https://thelavinagency.com/speakers/george-newman/?utm_source=youtube&utm_medium=video&utm_campaign=george+newman+lavin+voices] Follow us on Instagram, LinkedIn, and TikTok for more big ideas: @TheLavinAgency [@TheLavinAgency] ------ Credits: Producers: Alethea Ng and Kshiteej Sawhney Host: Charles Yao Guest: George Newman
12 episodios
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