Lee's Air, Plumbing, Heating, & Roofing
Introduction * Host: Jeff Stamps, Commercial Manager at Lee's Air, Plumbing, Heating, & Roofing * Guest: Josue Solis, Operations Manager and Marketing Director at Lee's Air * Purpose: Discuss Josue's role, background, and contributions to the company Josue's Background and Role * Josue has a master's degree in business * Dual role: Operations Manager and Marketing Director * Key figure in Lee's Air's growth and marketing efforts Marketing Efforts and Growth * Lee's Air has significantly grown from 15 employees to over 150 in five years * Focus on brand awareness and rebranding efforts initiated three years ago * Importance of using real employees in marketing materials for authenticity Brand Awareness and Community Engagement * Lee's Air's trucks, billboards, radio, and TV commercials are widely recognized * Highlighting employees in marketing campaigns helps build trust and familiarity * Social media engagement with real employees enhances community connection Marketing Strategies and Successes * A/B testing on social media (e.g., Valentine's campaign with James) * Emphasis on highlighting people rather than just products (e.g., HVAC units) * Social media as a platform to engage with the community * Challenges and successes of operating in multiple locations (Fresno, Sacramento, Visalia) Community Programs and Engagement * "Spot the Van" and yard sign contests as methods to increase community engagement * Importance of continuous visibility in the community for brand recognition * The effectiveness of word-of-mouth and referrals Billboards and Creative Marketing * Unique and memorable billboard campaigns differentiate Lee's Air * Emphasis on internal ideas and collaboration for marketing concepts * Successful campaigns include upside-down billboards and friendly taglines Company Growth and Vision * Lee's Air's journey from a small team to one of the fastest-growing companies on the West Coast * Visits to other large companies for inspiration and learning * Hosting industry visitors to share Lee's Air's successful strategies Conclusion * Appreciation for Josue's contributions to Lee's Air and the community * Plans to continue innovative marketing and community engagement * Introduction of new team members, including a videographer, to enhance marketing efforts * Encouragement to listen for more updates and insights in future episodes www.leesair.com [www.leesair.com] https://www.linkedin.com/company/leesairplumbingroofing [https://www.linkedin.com/company/leesairplumbingroofing] https://www.tiktok.com/@leesairplumbingroofing [https://www.tiktok.com/@leesairplumbingroofing] https://www.facebook.com/leesairplumbingroofing [https://www.facebook.com/leesairplumbingroofing] https://www.instagram.com/leesairplumbingroofing [https://www.instagram.com/leesairplumbingroofing] https://www.youtube.com/@Leesairplumbingroofing [https://www.youtube.com/@Leesairplumbingroofing] https://www.pinterest.com/Leesairplumbingroofing [https://www.pinterest.com/Leesairplumbingroofing] https://twitter.com/Lees_Air [https://twitter.com/Lees_Air]
6 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de Lee's Air, Plumbing, Heating, & Roofing!