Mindshare and Marketing: Why People Can't Support What They Don't Remember

Winning With People: Are You Ready for Relationships? (Part 1)

Fundraising is all about relationships—but are you prepared for relationships? In Part 1 of this series on Winning With People by John Maxwell, I explore the "Readiness Question" and five powerful principles that can transform the way you connect with donors, volunteers, and supporters.  We'll discuss: ✅ The Lens Principle ✅ The Mirror Principle ✅ The Pain Principle ✅ The Hammer Principle ✅ The Elevator Principle Along the way, I'll share personal stories from ministry, leadership, and fundraising and show how these principles have shaped my ability to build meaningful partnerships. If fundraising feels difficult, the challenge may not be your strategy—it may be your relationships.

Mindshare and Marketing: Why People Can't Support What They Don't Remember

Many nonprofit leaders struggle with marketing because it feels manipulative or sales-focused. But what if marketing is really about helping the right people connect with the mission they already care about? In this episode, I unpack the concepts of marketing, perception, branding, demographics, and mindshare—and how each one impacts fundraising.  You'll learn: ✅ Why people can't support what they don't remember ✅ The difference between persuasion and manipulation ✅ How marketing shapes perception ✅ Why branding is more than a logo ✅ How to stay visible without sacrificing integrity If you want to build stronger donor relationships and increase support for your mission, this episode will help you rethink marketing through a fundraising lens.

How to Turn Vision Into Action

Many leaders have a clear vision for the future, but struggle to turn that vision into consistent action. In this episode, I share the Vision-to-Action Framework that I've used with nonprofits, businesses, and leadership teams to transform big dreams into achievable goals.  You'll learn how to: ✅ Create a compelling 3-year vision ✅ Identify your most important annual goals ✅ Break goals into quarterly rocks ✅ Stay focused on what matters most ✅ Turn long-term vision into daily action If you've ever felt stuck between where you are and where you want to be, this episode will give you a practical roadmap for creating momentum.

The Gifts of Imperfection and Why Authenticity Matters in Fundraising

In this episode, I share lessons from The Gifts of Imperfection by Brené Brown and how its principles apply directly to fundraising, leadership, and building authentic relationships.  We talk about courage, compassion, connection, self-worth, authenticity, fear, and belonging—and why these things matter far more in fundraising than most nonprofit leaders realize. If fundraising has ever felt exhausting, performative, or emotionally draining, this episode will help you rethink how authentic connection creates long-term support and sustainable funding.

Why You Can’t Outsource Fundraising (And What to Do Instead)

Many nonprofit leaders want to outsource fundraising—but doing so too early can actually limit your growth. In this episode, we break down why the founder, CEO, or executive director must remain the primary fundraiser and why relationships—not tactics—are the foundation of long-term funding. You’ll learn what parts of fundraising you can delegate, what must stay with leadership, and how to confidently step into your role without feeling overwhelmed or unqualified. If you’ve ever wanted to hand off fundraising completely, this episode will give you clarity on what actually works. Book: Fundraising Momentum [https://www.amazon.com/Fundraising-Momentum-Consistent-Confident-Relationships/dp/B0GVPDSR22/ref=sr_1_1?crid=2FZIWUO62TZAV&dib=eyJ2IjoiMSJ9.STOMWL8do0Vs2uNhfvZeUbyJ02HfN6vvmI9pwykvzqhnzSSL_tfQd9yfM1xFVqh0GOm6KnvFgqg9FDz-SEfjvSooyiZ2vOYX_CdugwBjaioh_U6qCL0YY8VdzNGOYvoovUQZ7xFyxSHAkMWwLn9VEWwttJM6jeUs0ZQZOj8QWU6SQ1M2OXTZLzEWu9Oc3QX-SNkoh7xWsGKKKh038VipRw.VdSt12ci9c7V74AhdC_YuF22LCx95wzORIPAqSsn4u8&dib_tag=se&keywords=fundraising+momentum+taran+long&qid=1777414478&sbo=RZvfv%2F%2FHxDF%2BO5021pAnSA%3D%3D&sprefix=%2Caps%2C175&sr=8-1]