Building Growth Engines When Acquisition Gets Expensive - with Danil Ovechkin, Head of Growth @ Waking Up

How TikTok Is Changing Game Design and Marketing | Manuel Prueter (Colossi Games)

In this episode of Let’s Talk Ads, Andre Kempe (Founder & CEO of Admiral Media [https://admiral.media]) talks with Manuel Prueter, Co-Founder & CEO of Colossi Games, about how TikTok, AI, and creator-led marketing are changing the way mobile games are designed, marketed, and scaled. Manuel shares his journey from MMO games to building one of Europe’s most exciting mobile studios. He breaks down how short-form video, user-generated content, and AI-driven tools have transformed creative testing, user acquisition, and storytelling in gaming. Together, they explore what it takes to stay relevant in a fast-moving industry — from balancing creativity with performance to building a studio culture that thrives on experimentation and data. What you’ll learn: * How TikTok and creator culture influence game discovery and UA * The impact of AI on creative production and campaign testing * How to align marketing, design, and product for sustainable growth * Why creative iteration and authenticity drive long-term success Perfect for: Game developers, UA managers, growth marketers, creative strategists, and anyone interested in how the world’s top gaming studios merge storytelling with performance marketing. Connect with Andre & Admiral Media: * Andre Kempe on LinkedIn → https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ [https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/] * Admiral Media → https://admiral.media/ [https://admiral.media/] * Let’s Talk Ads → https://letstalkads.io/ [https://letstalkads.io/] Connect with Manuel Prueter: * LinkedIn → https://www.linkedin.com/in/manuelprueter/ [https://www.linkedin.com/in/manuelprueter/] About Admiral Media: Admiral Media is an award-winning performance marketing agency helping ambitious brands grow through creative, data-driven campaigns. Official partners with Meta, TikTok, Google, and Snapchat. 🔗 Resources & Links •  Admiral Media – award-winning performance agency  👉 https://admiral.media • Follow Andre Kempe on LinkedIn  👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/  • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”  • Official Let's Talk Ads website: https://letstalkads.io/

Why Product Beats Promotion: (with Luis De La Cámara)

Even Angry Birds can’t rely on fame alone. In this episode, Andre Kempe sits down with Luis de la Cámara, VP Global Marketing at Rovio, to discuss how product-led growth, AI, and creativity keep one of the world’s most iconic gaming brands relevant. Luis shares how Rovio connects product insights with marketing strategy, how creative testing can influence gameplay, and why AI and machine learning are reshaping both advertising and game design. He also dives into recruiting in the AI era, building teams that balance deep technical expertise with creative, cross-functional thinking. Topics Covered: * Why great products drive brand success * How “fake” ads can inspire real gameplay * AI’s role in creative testing and game design * Balancing creativity and data in marketing * Recruiting T-shaped marketers for growth Key Takeaways: * A strong brand can’t save a weak product * AI powers smarter gameplay and marketing * True innovation happens where creativity meets data 🔗 CONNECT 👨‍💼 Andre Kempe — CEO, Admiral Media LinkedIn [https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/] | Admiral Media [https://admiral.media] 🎮 Luis de la Cámara — VP Global Marketing, Rovio LinkedIn [https://www.linkedin.com/in/luiscamaraking/] 🔗 Resources & Links •  Admiral Media – award-winning performance agency  👉 https://admiral.media • Follow Andre Kempe on LinkedIn  👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/  • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”  • Official Let's Talk Ads website: https://letstalkads.io/

From Dating App failure to Europe's largest social platform for Best Agers (with Lukas Reinhardt)

In this episode of Let’s Talk Ads, host Andre Kempe (Founder & CEO, Admiral Media) sits down with Lukas Reinhardt, Co-Founder and CMO of Meet5 - Europe’s largest social community app for people over 40. Lukas shares how he turned a failed dating concept into a thriving real-world community platform, connecting thousands of users across Europe. Together, they dive into how Meet5 captured the attention of a “forgotten demographic”, what makes offline experiences so powerful, and how marketers can authentically reach audiences beyond Gen Z and Millennials. What you will learn: * How Meet5 evolved from a dating app into a social success story * Why the 40+ audience is a massive untapped market * The role of trust, safety, and simplicity in app growth * How Meet5 built genuine community engagement beyond the screen * Practical marketing takeaways for app founders and UA managers Key insights: * The over-40 demographic is often overlooked — but incredibly loyal once reached effectively. * Real-world experiences create stronger emotional connections than traditional “swipe” apps. * Meet5’s success proves that growth doesn’t always require flashy features — just authenticity and focus. Connect with Lukas:  * LinkedIn: Lukas Reinhardt [https://www.linkedin.com/in/lukas-reinhardt-meet5/] * Meet5 Website: https://www.meet5.de/ [https://www.meet5.de/] Connect with Andre & Admiral Media * Andre’s LinkedIn: Andre Kempe [https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/] * Admiral Media: https://admiral.media [https://admiral.media] * Podcast Website: https://letstalkads.io [https://letstalkads.io] About Let's Talk Ads: Each week, Andre Kempe chats with leading marketers, app founders, and brand builders who share their secrets for scaling digital products that actually connect.ø     🔗 Resources & Links •  Admiral Media – award-winning performance agency  👉 https://admiral.media • Follow Andre Kempe on LinkedIn  👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/  • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”  • Official Let's Talk Ads website: https://letstalkads.io/

Optimizing for AI Search: The Practical Guide to LLM-Driven Marketing (with Norman Nielsen)

How do you scale millions in growth without paying Google, Meta, or TikTok? In this episode of Let’s Talk Ads, Admiral Media founder Andre Kempe sits down with Norman Nielsen (VP Growth @ Omio) to explore how AI and large language models (LLMs) are transforming organic growth. Norman shares how Omio drives revenue from “unpaid” channels like SEO, ASO, and CRM — and why AI + LLMs are rewriting the playbook for growth marketers. 🎧 What You’ll Learn: * How AI & LLMs are changing SEO, ASO, and CRM * Why “unpaid” channels can generate millions in growth * The balance between organic and paid marketing strategies * A hype-free look at practical AI for growth marketers 👉 Perfect for growth marketers, UA managers, app founders, SEO/ASO specialists, and anyone curious about practical AI in marketing. 🔗 Resources & Links •  Admiral Media – award-winning performance agency  👉 https://admiral.media • Follow Andre Kempe on LinkedIn  👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/  • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”  • Official Let's Talk Ads website: https://letstalkads.io/

Building Growth Engines When Acquisition Gets Expensive - with Danil Ovechkin, Head of Growth @ Waking Up

In this episode of Let’s Talk Ads, Andre Kempe talks with Danil Ovechkin, Head of Growth at Waking Up, the meditation app redefining mindfulness for millions worldwide. Danil shares why referrals became their top channel, how CAC should really be measured, and why creativity and personalization matter more than ever when scaling apps in 2025. 🔑 What You'll Learn * Why referrals became Waking Up’s #1 growth channel * How to think about CAC beyond the number * The role of the Meta Ads Library in testing creatives * Why “meditation is personal” → and how that shapes growth strategies * Creative tactics Waking Up uses to stand out in a crowded app market 📌 Key Insights Danil explains why referrals beat paid as their top channel, how creative “moments” help Waking Up stand out, and why sustainable growth is built on personalization and trust—not just ad spend. He also shares lessons on balancing organic and paid growth, and how to keep performance marketing authentic in 2025. 🎯 Perfect For Growth marketers, UA managers, app founders, meditation/wellness product leaders, and anyone scaling consumer apps in competitive markets. Connect with Danil Ovechkin 👉 LinkedIn [https://www.linkedin.com/] https://www.linkedin.com/in/danil-ovechkin/  🔗 Resources & Links •  Admiral Media – award-winning performance agency  👉 https://admiral.media • Follow Andre Kempe on LinkedIn  👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/  • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”  • Official Let's Talk Ads website: https://letstalkads.io/