Your LinkedIn Profile is Losing You Business (Here's How to Fix It)

From Hidden to Booked — Your LinkedIn Transformation Starts Now

THIS IS IT — THE FINAL EPISODE OF LET'S TALK LINKEDIN WITH LOUISE BROGAN, AND IT'S TIME TO STOP LISTENING AND START DOING. IN THIS EPISODE LOUISE BRINGS THE WHOLE SERIES TOGETHER, SHARES THE STORY OF SARAH — A LEADERSHIP CONSULTANT WHO TRANSFORMED HER LINKEDIN PRESENCE AND STARTED ATTRACTING IDEAL CLIENTS AS A RESULT — AND MAKES THE CASE FOR WHY IMPLEMENTATION BEATS KNOWLEDGE EVERY SINGLE TIME. If you've listened to all six episodes and thought yes, I know I need to do this — this episode is your nudge, your roadmap, and your invitation to take the next step. Want to test your level of expertise? Go to https://www.louisebrogan.com/scorecard WHAT YOU'LL LEARN IN THIS EPISODE 1. Why knowing what to do on LinkedIn is not enough — and what actually moves the needle 2. Sarah's story — from an eight-year-old profile to attracting ideal clients consistently 3. How showing up as the leader in your space brings other people's audiences to you 4. A full recap of everything covered across the six-episode series 5. Why the people who get results from LinkedIn are not the most knowledgeable — they're the most consistent 6. What the LinkedIn Accelerator includes and how it works 7. Your final action — the one thing to do on LinkedIn today SARAH'S TRANSFORMATION — THE SHORT VERSION Sarah is a leadership consultant who had been on LinkedIn for eight years. Her profile still listed her as a senior manager at a company she'd left years ago. Her about section read like a job application. She had under 500 connections, most of whom she barely knew. After joining the LinkedIn Accelerator: 1. Her profile was completely rewritten to speak directly to her ideal clients 2. She built a deliberate network of value — slowly, strategically, enjoyably 3. She created a content plan and started showing up consistently 4. Other leadership coaches began engaging with her content — bringing their audiences of potential clients directly to her 5. She became the recognised voice in her space, with people watching, learning and eventually reaching out That is what consistent, strategic LinkedIn activity looks like in practice. EVERYTHING YOU NOW KNOW 1. ✅ Your LinkedIn profile is your foundation — make it work for you 24/7 2. ✅ A network of value beats a large random network every time 3. ✅ The silent majority are watching — your next client has already read your post 4. ✅ The FAQ Framework — six questions, four subtopics, 12 weeks of content 5. ✅ The COPE Method — one video, one hour, one month of content everywhere YOUR FINAL ACTION Go to your LinkedIn profile right now — not tomorrow — and look at your headline. Does it tell someone in five seconds exactly what you do and who you help? If the answer is no, change it today. That one update is your starting point. Everything else follows from there. RESOURCES AND LINKS MENTIONED 1. 🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator [http://louisebrogan.com/accelerator] 2. 📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes 3. 📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training 4. 🌐 Louise's website — louisebrogan.com [http://louisebrogan.com] 5. 💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedIn Loved this series? Share it with a business owner, coach or consultant who needs to hear it. And come and find Louise on LinkedIn — she'd love to connect.

Your LinkedIn Profile is Losing You Business (Here's How to Fix It)

Your LinkedIn profile is working for you — or against you — every single day, even when you're not online. In this episode, Louise Brogan walks through every key section of your LinkedIn profile and explains exactly what it should say, why it matters, and how to make it do the heavy lifting of attracting your ideal clients. Think of your profile as the foundation of everything you do on LinkedIn. You can have the best content strategy in the world, but if someone clicks on your profile and doesn't immediately understand what you do and how you can help them — you've lost them. This episode fixes that. WHAT YOU'LL LEARN IN THIS EPISODE 1. Why your LinkedIn profile is your most important business asset on the platform 2. What the introductory card is and what every element of it should do 3. How to choose the right profile photo and background image 4. Why your headline needs your most important keywords at the very start 5. What the featured section is and how to use it as your personal highlight reel 6. The three mistakes people make with their about section — and how to fix them 7. Why your experience section is a keyword goldmine 8. How to clean up your skills so you're found for the right things 9. Why recommendations are so powerful — and how they actually work 10. Whether solopreneurs need a company page (spoiler: yes) KEY SECTIONS OF YOUR LINKEDIN PROFILE Introductory Card 1. Profile photo — clean, clear, head and shoulders, recent 2. Background image — use Canva to create something that shows your website and what you do, or use a photo that demonstrates your work 3. Headline — lead with your most important keyword, not a clever tagline 4. Contact info — current business email and website URL Featured Section 1. Your personal highlight reel 2. Add links, media, upcoming events or webinars 3. Use eye-catching thumbnails 4. Swap it out regularly to reflect what you're currently promoting About Section 1. Write to your reader, not about yourself 2. Start with a question that makes your ideal client say yes, that's me 3. End with a clear call to action — how to get in touch or work with you 4. Include a full URL (clickable on iPhone) Experience Section 1. Use keyword-rich descriptions for every role 2. Think about what your ideal clients are searching for 3. Add links to articles, websites and media under each role Skills 1. Remove anything you don't want to be found for 2. Keep only the skills relevant to your current business Recommendations 1. Must be requested through LinkedIn — cannot be copied and pasted 2. Incredibly powerful because they come directly from another person's profile 3. Request them from clients and collaborators you've worked with YOUR ACTION FOR THIS EPISODE Go to your LinkedIn profile right now and read your headline. Does it tell someone in five seconds exactly what you do and who you help? If not — change it today. That one update is your starting point. RESOURCES AND LINKS MENTIONED 1. 🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator [http://louisebrogan.com/accelerator] 2. 📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes 3. 📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training 4. 🌐 Louise's website — louisebrogan.com [http://louisebrogan.com] 5. 💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedIn All six episodes are available now — hit follow and binge the whole series.

One Hour, One Month of Content — The COPE Method Explained

What if you could spend one hour creating content and have a whole month of LinkedIn posts — plus your newsletter, blog, and social media — taken care of? In episode four, Louise Brogan introduces the COPE Method: Create Once, Publish Everywhere. This is the content system Louise uses in her own business and teaches inside the LinkedIn Accelerator, and it's the reason she's never stuck staring at a blank screen wondering what to post. Louise walks through exactly how the COPE Method works, introduces the Lasagna Method for batching content across multiple topics, and explains why the people who learn to write and communicate as humans — using AI as a tool rather than a ghostwriter — will win on LinkedIn in the long run. WHAT YOU'LL LEARN IN THIS EPISODE 1. What the COPE Method is and why it changes everything about content creation 2. Why starting with video gives you the most repurposing options 3. How to use Descript to extract transcripts from your videos 4. How Louise uses Claude to generate 12 LinkedIn post ideas from one video transcript 5. Why only 1-2% of LinkedIn users post anything — and what that means for you 6. The Lasagna Method — how to batch content across multiple core topics 7. Every way you can repurpose one piece of content across LinkedIn, your blog, newsletter, Instagram and YouTube 8. The "You Not Me" content principle — and why it transforms engagement 9. Why human writing will always win over pure AI-generated content THE COPE METHOD — STEP BY STEP 1. Record one video addressing a key topic or client question 2. Extract the transcript using a tool like Descript 3. Use Claude to generate 12 possible post ideas from the transcript 4. Repurpose across every channel: 5. Transcript → blog post and newsletter 6. Audio → podcast episode 7. Short clips → LinkedIn video, Instagram Reels, YouTube Shorts 8. Key quotes → graphics and carousel posts 9. Repeat with your next core topic and layer using the Lasagna Method THE LASAGNA METHOD Think of each video as a layer of lasagna. Record five videos on five core topics — those are your five layers. Then cut across all five layers to create batched content where each post covers a different topic. Every week's content has variety, depth and consistency built in. YOUR ACTION FOR THIS EPISODE Record a video today addressing one key problem your clients have. Don't overthink it. Don't edit it. Just record it, extract the transcript, and see what you can create from it. That one video is the start of your entire content bank. RESOURCES AND LINKS MENTIONED 1. 🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator [http://louisebrogan.com/accelerator] 2. 🎬 Try Descript — louisebrogan.com/descript [http://louisebrogan.com/descript] 3. 📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes 4. 📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training 5. 🌐 Louise's website — louisebrogan.com [http://louisebrogan.com] 6. 💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedIn All six episodes are available now — hit follow and binge the whole series.

Why You're Scared to Post on LinkedIn (And How to Get Over It)

If the thought of posting on LinkedIn makes you want to close the app and never open it again — this episode is for you. Louise Brogan tackles the most common fear she hears at every workshop she runs: who am I to say I'm an expert? Spoiler: you are exactly the right person, and not posting is actually doing your network a disservice. In this episode Louise breaks down why LinkedIn posting fear is really about not understanding how the platform works, reveals the truth about who is actually seeing your posts (hint: it's not who you think), and introduces the FAQ Framework — a simple content planning tool that gives you 12 weeks of LinkedIn post ideas in one sitting. WHAT YOU'LL LEARN IN THIS EPISODE 1. Why fear of posting on LinkedIn is really fear of judgement — and why that fear is unfounded 2. The truth about LinkedIn's "silent majority" and what those 900 impressions really mean 3. Why your peers are too busy worrying about their own posts to judge yours 4. The commenting strategy — why you should comment before you post and how to do it well 5. The difference between a good comment and a useless one 6. The FAQ Framework — six questions, four subtopics, 24 post ideas, 12 weeks of content 7. Why writing to "you" instead of "I" transforms your engagement 8. Why consistency matters more than going viral THE FAQ FRAMEWORK — HOW IT WORKS 1. Write down six questions your clients or enquiries always ask you 2. Break each question into four subtopics 3. That gives you 24 post ideas — enough for 12 weeks of LinkedIn content posting twice a week 4. Write every post to you — your reader — not about I — yourself 5. Ask questions that spark a conversation YOUR ACTION FOR THIS EPISODE Write down your six most frequently asked questions — not the ones your mum asks, the ones real clients and enquiries ask when you tell them what you do. These are the foundation of your LinkedIn content strategy. Do it now, before you move on to episode four. RESOURCES AND LINKS MENTIONED 1. 🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator [http://louisebrogan.com/accelerator] 2. 📝 Free post templates and examples — louisebrogan.com/posts [http://louisebrogan.com/posts] 3. 📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes 4. 📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training 5. 🌐 Louise's website — louisebrogan.com [http://louisebrogan.com] 6. 💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedIn All six episodes are available now — hit follow and binge the whole series.

How to Build a LinkedIn Network That Actually Sends You Clients

If opening LinkedIn feels like walking into a room full of strangers you have nothing in common with — your network is probably the problem. In this episode, Louise Brogan introduces the 500 Person Strategy and walks you through exactly who you should be connecting with on LinkedIn and why the quality of your network matters infinitely more than the size of it. You'll learn why your current LinkedIn network might actually be working against you, how to clean it up without upsetting anyone, and the ten types of connections that will transform your newsfeed — and your business. Plus, hear how Fiona, a PowerPoint expert, used strategic LinkedIn networking to walk away with a €50,000 contract from a single post. WHAT YOU'LL LEARN IN THIS EPISODE 1. Why your current LinkedIn network is probably a mess — and why that's killing your experience of the platform 2. The three kinds of connections that are clogging up your newsfeed 3. How to unfollow and remove connections without anyone being notified 4. What "dwell time" is and how LinkedIn uses it to decide what to show you 5. The ten types of people you should be actively connecting with on LinkedIn 6. The difference between following and connecting — and when to do each 7. How to send a personal connection note that doesn't sound salesy 8. Fiona's story — how a €50,000 contract came from one strategic LinkedIn post THE 10 TYPES OF PEOPLE TO CONNECT WITH 1. Potential clients 2. Strategic connections — people who already work with your ideal clients 3. Fun and interesting people — keep LinkedIn enjoyable 4. Industry peers — your support system and referral network 5. Thought leaders — people you learn from 6. Former colleagues — your biggest potential cheerleaders 7. Journalists and LinkedIn news editors 8. Event organisers and podcasters — if you want speaking gigs 9. Suppliers and service providers — so you can refer your clients 10. Mentors and coaches YOUR ACTION FOR THIS EPISODE Connect with five people this week using one of the ten connection strategies above. If you don't have LinkedIn Premium, once they accept your request send them a personal message explaining why you connected. Keep it genuine, keep it human. RESOURCES AND LINKS MENTIONED 1. 🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator [http://louisebrogan.com/accelerator] 2. 📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes 3. 📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training 4. 🌐 Louise's website — louisebrogan.com [http://louisebrogan.com] 5. 💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedIn Enjoying the series? All six episodes are available now — hit follow and binge the whole thing.