dom smales on how gleam grew, the brit crew & what’s next for creators 🤝🍿

our take on creator weddings 💒 aaand it’s time to switch off for christmas - cya in 2026 !!!!

that’s a wrap on another year… and s2 (!!) 💘🥹  we reflect on an amazing 2025, where we’re taking the roster in 2026 *and* how to actually switch off over christmas without losing january. plus: - q4 interns that save managers - our work abroad policy - making trends fit your audience - creator weddings - how to switch off for christmas a huge thank you for all the love, listens, shares, dms this year - you’ve made it. if you’re new here (or fancy a rewatch), s1 has 24 episodes waiting for you 👀 and it really helps when you keep sharing the eps with a fellow creator, rewatching your faves, and hitting subscribe/follow wherever you’re listening or watching. if you want to watch the goal setting ep mentioned with the amazing alice benham - it's here! https://youtu.be/Hvy7seZRQ7Y ✨ stay with us on socials @liftingthelidpod for updates …and who knows - they say third time’s a charm! 🎬 see you in 2026 💫 --- this episode is proudly sponsored by TIDE ➡️ (https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB) use code ‘verity50’ for £50 cashback - terms and conditions apply. --- pov: you start talking openly about the influencer space  join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: hello@tbhtalent.com - put lifting the lid in the subject and ofc, follow and subscribe so you never miss an episode 🎀 ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

dom smales on how gleam grew, the brit crew & what’s next for creators 🤝🍿

founder of gleam dom smales is here to lift the lid on the brit crew era, how gleam began, spills the tea on hello world live - plus what still matters in talent today: relationships, negotiation, and making great entertainment - not just ads. we’re talking… - how gleam really started - 2010–14: building before the brand money arrived + key hires - brit crew throwback - leading through growth (wins, mistakes, burnout - the next wave: creator-led formats, streamers, and the future of mainstream media got a dilemma or hot take? comment or dm @liftingthelidpod new eps wednesdays 8am - watch on youtube & spotify & don’t forget to hit follow or subscribe wherever you’re tuning in 🫶 --- this episode is proudly sponsored by TIDE ➡️ click here!! [https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB] use code ‘verity50’ for £50 cashback - terms and conditions apply. --- pov: you start talking openly about the influencer space  join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: hello@tbhtalent.com - put lifting the lid in the subject and ofc, follow and subscribe so you never miss an episode 🎀 ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

£100k deals, brand trips and why you should just be nice !! 💭✨

this week we have brand-side brains in the room !! beth & izzy from spring the agency are here to unpack how creators get picked, paid, and re-booked…and what that might mean for you. plus… * fees & usage: what actually earns £100k+ * trips: why being nice keeps you invited back * gifting: actually using the products over quick **flatlays * pitching tips * community over clout: why partnerships beat one-offs got a dilemma? join us on socials and dm @liftingthelidpod new eps wednesdays 8:00 am 🎙️ don’t forget to hit follow or subscribe 🫶 -- this episode is proudly sponsored by TIDE ➡️ click here [https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB] use code ‘verity50’ for £50 cashback - terms and conditions apply. -- pov: you start talking openly about the influencer space join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: hello@tbhtalent.com [hello@tbhtalent.com] - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

an influencer managers’ take on sophia and cinzia’s brand - rooms 🐹🌼🎀

this week we’re back diving into some big topics… from upfront pricing, to content creator career routes - and the creator brand launch everyone’s talking about (!!) we’re talking… - a degree in content creation? the modules and whether creativity can be taught - we’re unpacking the long-awaited sophia & cinzia brand launch - rooms 🐹🌼🎀 - plus a team update - we are growing !! got a dilemma or hot take? drop it in the comments or dm @liftingthelidpod like, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod 🎙️🫶 --- this episode is proudly sponsored by tide 🏦 if you want to start your business banking journey, click the link 👉🏼 here!! [https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB] --- pov: you start talking openly about the influencer space  join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: hello@tbhtalent.com - put lifting the lid in the subject. and ofc, follow and subscribe so you never miss an episode ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

£100k for one post (?!) why size doesn’t matter and the dm that gets you booked 📩

we’ve got our first guest this season (!!) kendra from the good egg - an influencer marketing agency - joins us to talk all things campaign strategy + talent from a brand perspective. we dig into what actually moves a creator from “shortlist” to “booked,” how fees are being decided right now, and the comms that keep campaigns (and relationships) alive. this week’s industry chat: - when a single video is £100k+, what justifies the cost (market fit, audience, outcomes - the line between healthy pushback and stonewalling - why quick dms > cold decks (to start) - what agencies actually show brands (fees, deliverables etc) got a dilemma or hot take? drop it in the comments or dm @liftingthelidpod like, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod 🎙️🫶 --- want to start your business banking journey with tide? click the link 👉🏼 https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB --- pov: you start talking openly about the influencer space  join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: hello@tbhtalent.com - put lifting the lid in the subject. and ofc, follow and subscribe so you never miss an episode ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.