LinkedIn Thought Leader Ads Explained for Enterprise B2B Teams

Inside LinkedIn's 2026 B2B Trends Report with Danielle Hydro

✨ Dive into our latest exploration, where we invited Danielle Hydro, LinkedIn B2B Institute, for an exclusive first look at the upcoming 2026 B2B Trends Report. From the rise of “bottle episode” events and employee advocacy’s “drip effect” to the unexpected ways professionals are embracing AI, this episode dives deep into the research shaping the future of B2B marketing. 📝Special Episode Links: * Danielle Hydro on LinkedIn [https://www.linkedin.com/in/danielle-hydro-915a3418/] * LinkedIn B2B Trends [https://business.linkedin.com/advertise/resources/b2b-institute/b2b-research/trends] * Book a Consultation with Speedwork [https://speedworksocial.com/free-consultation/] 🔑 Key Takeaways: * Learn why live events are becoming the “bottle episodes” of B2B marketing and how brands can extend their impact beyond the event itself * Discover how employee advocacy creates a powerful “drip effect” that outperforms traditional company page engagement * The surprising reason AI power users are using Gen AI more for enjoyable tasks than repetitive work 🕒 Timestamps: 0:00 - Welcome to LinkedIn Ads Radio & introduction to Danielle Hydro 1:35 - Danielle’s journey into research, behavioral economics & media insights 3:24 - What the LinkedIn B2B Institute does & the idea behind “contrarian marketing” 6:12 - Trend #1: “B2B’s Bottle Episode” explained 10:11 - Why live events build stronger trust and relationships in B2B 13:05 - How brands like HubSpot maximize pre-event and post-event content 17:30 - Trend #2: The “Drip Effect” and employee advocacy 19:33 - Why personal profiles outperform company pages on LinkedIn 23:20 - The huge untapped opportunity behind employee networks 27:00 - AI tools for simplifying LinkedIn content creation 28:32 - Trend #3: “Alice in AI Wonderland” 33:57 - How marketers can get more comfortable using AI 34:50 - The surprising relationship between AI optimism and fear of replacement 36:51 - Final thoughts on the 2026 B2B Trends Report & additional upcoming trends Found this episode helpful? Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned. → Apple Podcasts HERE [https://podcasts.apple.com/pt/podcast/linkedin-ads-radio/id1692236492?l=en-GB] → Spotify HERE [https://open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=06c208e6871a4bd3] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website [https://t2m.io/LAR-Website] 💼 Linkedin: https://t2m.io/LAR-LinkedIn [https://t2m.io/LAR-LinkedIn] For more engaging content, make sure to like, share, and subscribe!

LinkedIn Live: Organic Social Q&A

✨ Dive into our latest exploration on LinkedIn organic social with Kayla Vander Horn, social director at Speedwork. With over 1.6 billion impressions and 175,000+ followers generated in just two years, Kayla shares what’s actually working on LinkedIn right now. From algorithm shifts, content strategies that drive real conversations, posting cadence and engagement tips to employee advocacy and turning visibility into pipeline, this episode is packed with practical insights for anyone looking to grow their presence and influence on LinkedIn organically. 📝Special Episode Links: * Kayla Vander Horn on LinkedIn [https://www.linkedin.com/in/kailavanderhorn/] * Book a Consultation with Speedwork [https://speedworksocial.com/free-consultation/] 🔑 Key Takeaways: * Why LinkedIn now prioritizes meaningful conversations over vanity metrics, and how comments drive the most reach. * The ideal posting cadence (3–5x per week) and why consistency beats overposting. * Learn how to use personal profiles and company pages together to maximize visibility and growth. * Turning engagement into real business conversations by leading with value, not immediate sales 🕒 Timestamps: 0:33 - Meet Kayla Vander Horn 1:12 - LinkedIn organic social current state: algorithm, reach, and content performance 4:41- How often should you post on LinkedIn? 7:16 - How the LinkedIn algorithm decides who sees your content 11:14 - Personal profile vs. company page: where should you focus? 14:25 - The power of commenting on other people’s posts 16:59 - How comments can revive and extend post reach 18:26 - Getting employees to post (and why most programs fail) 21:04 – Turning engagement into real business conversations Found this episode helpful? Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned. → Apple Podcasts HERE [https://podcasts.apple.com/pt/podcast/linkedin-ads-radio/id1692236492?l=en-GB] → Spotify HERE [https://open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=06c208e6871a4bd3] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Websitehttps://t2m.io/LAR-Website [https://t2m.io/LAR-Website] 💼 Linkedin: https://t2m.io/LAR-LinkedInhttps://t2m.io/LAR-LinkedIn [https://t2m.io/LAR-LinkedIn] For more engaging content, make sure to like, share, and subscribe!

LinkedIn Thought Leader Ads Explained for Enterprise B2B Teams

✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn. 📝Special Episode Links: 1. Thought Leader Ads [https://business.linkedin.com/advertise/ads/sponsored-content/thought-leader-ads] 2. Book a Consultation with Speedwork [https://speedworksocial.com/free-consultation/] 🔑 Key Takeaways: 1. Learn how to build thought leader ads that create engagement and are cost-efficient. 2. How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs. 3. Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results. 4. Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes. 🕒 Timestamps: 0:23 - The most important shifts happening in B2B marketing 2:20 - Platform challenges: declining organic reach & rising costs 3:13 - What Thought Leader Ads are and how they differ from company ads 5:20 - Why engagement signals matter in LinkedIn’s algorithm 8:03 - Why audiences trust people more than brands 10:00 - Using Thought Leader Ads across the funnel 11:19 — Case studies, retargeting, and offer-driven campaigns 12:54 - Combining thought leader and company page ads 13:58 - Full-funnel strategy and long-term nurturing 16:14 - Building thought leaders engine 20:25 - Content creation formats and best practices 23:55 - Posting workflows and execution strategies 26:12 - Leveraging Thought Leader Ads in sales alignment 29:12 - Q&A about Thought Leader Ads Found this episode helpful? Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned. → Apple Podcasts HERE [https://podcasts.apple.com/pt/podcast/linkedin-ads-radio/id1692236492?l=en-GB] → Spotify HERE [https://open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=06c208e6871a4bd3] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Websitehttps://t2m.io/LAR-Website [https://t2m.io/LAR-Website] 💼 Linkedin: https://t2m.io/LAR-LinkedInhttps://t2m.io/LAR-LinkedIn [https://t2m.io/LAR-LinkedIn] For more engaging content, make sure to like, share, and subscribe!

LinkedIn Ads Office Hours: Holiday Q&A

✨ In this special Holiday Q&A episode, Anthony Blatner breaks down what really happens to LinkedIn ads performance during December and how marketers should think about Q1 success before the new year even starts. From holiday season benchmarks and budget pacing to awareness measurement, attribution challenges, and creative fatigue, this episode provides expert-level clarity for B2B marketers responsible for driving pipeline growth, establishing brand authority, and enhancing executive visibility. Whether you’re deciding how hard to push in December or planning a stronger Q1, this episode will help you make smarter, data-backed decisions on LinkedIn ads. 📝Special Episode Links: 1. Connect with Anthony Blatner on LinkedIn [https://www.linkedin.com/in/anthonyblatner/] 2. Chabelli Souza on LinkedIn [https://www.linkedin.com/in/csouza99/] 3. Book a Consultation with Speedwork [https://speedworksocial.com/] 🔑 Key Takeaways: 1. What actually happens to CPMs, CPLs, and conversions during the holidays—and why December performance isn’t “broken.” 2. How to keep campaigns active while warming audiences for a high-performing Q1 3. The real impact of awareness budgets and how to measure brand influence beyond UTMs 4. Why self-reported attribution is critical for understanding the dark funnel 5. How to talk to CMOs about fixing attribution and data tracking without losing buy-in 6. Smart budget allocation between cold, warm, and retargeting audiences 7. When to refresh creatives, monitor ad fatigue, and introduce new offers 8. How (and when) predictive audiences actually work on LinkedIn 🕒 Timestamps: 0:00 – Welcome to LinkedIn Ads Radio + Holiday Q&A 1:15 – The state of LinkedIn ads in December 2:39 – Holiday performance trends: CPMs, CPLs, and conversions 4:47 – Measuring awareness and brand impact in the dark funnel 6:47 – Self-reported attribution and LinkedIn attribution report 9:21 – Convincing CMOs to prioritize data and attribution fixes 12:40 – What to do when LinkedIn ads slow down in December 14:47 – Front-loading budgets and adjusting spend during the holidays 16:26 – Balancing brand and performance campaigns in competitive markets 20:50 – Creative fatigue, frequency benchmarks, and refresh timelines 22:33 – Predictive audiences: when they help and when they hurt 24:18 – Thought leadership and 2026 planning content strategies Found this episode helpful? Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned. → Apple Podcasts HERE [https://podcasts.apple.com/pt/podcast/linkedin-ads-radio/id1692236492?l=en-GB] → Spotify HERE [https://open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=06c208e6871a4bd3] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website [https://t2m.io/LAR-Website] 💼 LinkedIn: https://t2m.io/LAR-LinkedIn [https://t2m.io/LAR-LinkedIn] For more engaging content, make sure to like, share, and subscribe!

The Inside Scoop with LinkedIn's Tanner Stolte

✨ In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear. 📝Special Episode Links: 1. Tanner Stolte on LinkedIn [https://www.linkedin.com/in/tannerstoltedigitalmarketing/] 2. Book a Consultation with Speedwork [https://speedworksocial.com/] 🔑 Key Takeaways: 1. How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modeling 2. Why a full-funnel strategy (brand + demand) is no longer optional, especially in professional services 3. How Thought Leader Ads and personalization are reshaping LinkedIn performance benchmarks 4. Practical ways to use LinkedIn reports to support internal buy-in from CMOs and CFOs 5. Where AI actually helps today and where human strategy still matters most 🕒 Timestamps: 0:00 – Welcome to LinkedIn Ads Radio & meet Tanner Stolte 3:13 – Tanner's role at LinkedIn & the shift from agency to enterprise 6:13 – Agency vs. enterprise strategy: what really changes 9:56 – LinkedIn ROI beyond last-click attribution 11:34 – New strategies and trends on LinkedIn 14:07 – Proving value of LinkedIn with Revenue Attribution Reports, deal-level insights & realistic ROI modeling 19:51 – Multi-measurement tools & third-party attribution platforms 23:20 – Why brand matters more than ever in B2B LinkedIn strategies 26:00 – Thought Leader Ads: performance impact and enterprise adoption 28:06 – AI in LinkedIn Ads: productivity wins and real-world use cases 32:11 – Ads personalization: what's working and how to test it 36:26 – How to get the most value from your LinkedIn rep 39:34 – What Tanner is excited about heading into 2026 Found this episode helpful? Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned. → Apple Podcasts HERE [https://podcasts.apple.com/pt/podcast/linkedin-ads-radio/id1692236492?l=en-GB] → Spotify HERE [https://open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=06c208e6871a4bd3] We're hiring! Careers - Speedwork [https://speedworksocial.com/job/] Multiple openings for LinkedIn Ads and LinkedIn Social roles. LinkedIn Ads End of Year Guide: LinkedIn Ads for SaaS: End-of-Year Guide - Speedwork [https://speedworksocial.com/linkedin-ads-for-saas-end-of-year-guide/] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website [https://t2m.io/LAR-Website] 💼 LinkedIn: https://t2m.io/LAR-LinkedIn [https://t2m.io/LAR-LinkedIn] For more engaging content, make sure to like, share, and subscribe!