What Journalists Wish PR Pros Knew | Ria Wolstenholme

Using PR to Stand Out as a Lifestyle Brand | Danielle Neah Amponsah

In the latest episode of Linking Out Loud, Danielle Neah Amponsah joins Rachel McHugh to talk all about PR and digital PR for lifestyle and wellness brands. They break down exactly what a lifestyle brand is, as well as some of the approaches brands can use to get their name and their products or services out there - without a massive budget. Danielle shares practical tactics and well as some useful resources for PRs, including Google Trends [https://trends.google.com/trends/] and the Glimpse [https://meetglimpse.com/]extension. As always, you can find Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel. Like what you hear? Leave us a rating!

Using Digital PR to Improve E-E-A-T Signals | Hollie Hines

In today's episode, we discuss EEAT principles (Experience, Expertise, Authority, Trust) with our expert guest Hollie Hines. With her organic search and SEO background, Hollie explains the importance of EEAT for appearing in Google, and the role digital PR can play in this. Learn why EEAT isn't just an SEO concern, how to shift your PR strategy to build genuine expertise signals, and why a holistic overview of on-site and off-site content is key for digital PR success. You can connect with Hollie via her LinkedIn profile. And don't forget to check out Distinctly and Rachel McHugh [https://www.linkedin.com/in/rachel-maeve-mchugh/] on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel [https://www.youtube.com/@distinctlydigital]. Like what you hear? Leave us a 5* rating!

How AI is Redefining Good PR (And The Ethical Considerations Behind This) | Raquel Pinto

In this episode, Raquel Pinto joins the podcast to explore how AI is changing digital PR and what makes a campaign successful. We discuss the shift from traditional Google-focused strategies to now wanting to gain visibility in AI overviews. We also go through some of the more practical ways PR professionals are using AI as a creative springboard while maintaining essential human elements like strategic thinking and emotional storytelling. We also cover the ethical boundaries of AI and why transparency, human oversight, and clear company policies are key for responsible AI use in PR. Follow Raquel on Linkedin [https://www.linkedin.com/in/theraquelp/ ] for regular posts on the topics of PR and AI. You can also find the links to The Drum article on AI guidelines [https://www.thedrum.com/opinion/2025/03/21/well-crafted-ai-guidelines-are-key-responsible-innovation] that we mention, as well as Propellernet's own policy here. [https://www.propellernet.co.uk/ai/ai-for-quality-innovation-efficiency/] Check out Distinctly and Rachel McHugh [https://www.linkedin.com/in/rachel-maeve-mchugh/] on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube [https://www.youtube.com/@distinctlydigital] channel.

What Journalists Wish PR Pros Knew | Ria Wolstenholme

Ever wondered what really goes through a journalist's mind when they receive your press release? In this episode, Rachel McHugh speaks with Ria Wolstenholme, a freelance journalist and content writer who brings a unique perspective having worked in both journalism and PR. Ria shares her insights on what journalists really want from PR professionals, including how to craft effective pitches that won't get ignored, the importance of proper sourcing and attribution, and the art of the follow-up email. You can find Ria Wolstenholme on LinkedIn [https://www.linkedin.com/in/ria-wolstenholme-622a6a11a/], subscribe to her Substack newsletter, or visit her website at riawolstenholme.com [riawolstenholme.com]. Don't forget to follow Distinctly [https://www.linkedin.com/company/distinctly-digital/] and Rachel McHugh [https://www.linkedin.com/in/rachel-maeve-mchugh?originalSubdomain=uk] on LinkedIn for more PR insights and podcast updates.

What Makes Your Pitch Stand Out to a Journalist (According to a Health Journalist) | Rosie Taylor

In this episode, we sit down with award-winning freelance journalist Rosie Taylor, who specialises in health and consumer affairs topics for major national publications. We explore the unique advantages of working with freelance journalists versus staff writers, including their ability to pitch across multiple publications and their established relationships with editors. Rosie shares her insights on crafting effective pitches, why research is crucial before reaching out, and how to avoid common PR mistakes that lead to ignored emails. We also discuss the evolving expectations of expert comments in health journalism and why journalists increasingly prefer phone interviews to written comments in the age of AI-generated content. You can find Rosie Taylor on ⁠LinkedIn⁠ [https://www.linkedin.com/in/rosietaylor/], via her website ⁠rosietaylorjournalism.com⁠ [https://www.rosietaylorjournalism.com/], or subscribe to her newsletter ⁠'Get Featured' on Substack⁠ [https://rosietaylor.substack.com/p/lets-go] for insider tips on securing media coverage. Check out ⁠Distinctly⁠ [https://uk.linkedin.com/company/distinctly-digital] and ⁠Rachel McHugh⁠ [https://www.linkedin.com/in/rachel-maeve-mchugh/] on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our ⁠YouTube channel⁠ [https://www.youtube.com/@distinctlydigital]. Like what you hear? Leave us a review!