Living Your mainelove
In this episode of Living Your mainelove, Jen Millard sits down with Gabe Hoffman-Johnson, founder of Portland’s Hearts of Pine, to explore how a soccer club can become so much more than a team. From its grassroots beginnings to a sold-out first season, Gabe shares the story behind building a values-driven organization rooted in community, purpose, and place. Together, they dive into the power of sport as a catalyst for connection—touching on everything from Maine’s unique sense of identity and “provenance of place,” to the club’s explosive growth, community-first philosophy, and plans for a women’s team. The conversation also highlights the shared ethos between Hearts of Pine and Mainelove: sustainability, authenticity, and creating something that truly gives back. This episode is about more than soccer—it’s about building something meaningful, fostering belonging, and proving that when you lead with heart, people show up.
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