Building a Business Around Motherhood

The Psychology of the Sale: How to Sell Artwork Confidently Without Feeling Pushy With Laura Esmond

In this episode, we're joined by Laura Esmond, a portrait photographer based in Denver, Colorado with 26 years of experience who also teaches photographers how to sell and display their work through her mastermind, Get Rooted. Laura has a fascinating perspective on the psychology behind sales, and this conversation is packed with insight that's going to shift the way you think about IPS, pricing, and the entire client experience. We dig into what it actually means to be a confident salesperson (hint: it has nothing to do with being pushy), how your own money mindset shows up in your ordering meetings, and the simple but powerful ways you can start getting clients bought in on artwork long before the session even happens. In this episode, we cover: * Why being "pushy" probably isn't something you need to worry about... and what actually crosses that line * How your money mindset follows you into every ordering meeting, and what to do about it * The "breadcrumbing" approach to introducing artwork early in the client journey * Why clients who seem excited sometimes hesitate at the ordering meeting, and how to prevent it * The fake invoice practice that helps you get comfortable saying bigger numbers out loud * What luxury actually feels like to a client (and why you should probably stop using that word) * Why fewer clients at a higher experience level gives you more creative space to do your best work Resources mentioned: * Laura's course, The Art of Selling — use code LUXE for $100 off * Get Rooted mastermind — reopening November 2026 * Find Laura at: https://www.lauraesmond.com/; [https://www.lauraesmond.com/;] IG: @lauraesmondeducation  Connect with us: * Marie: marie-elizabethphotography.com [https://marie-elizabethphotography.com] | @marie.elizabeth.photo [https://instagram.com/marie.elizabeth.photo] * Amber: lightlivinphotography.com [https://lightlivinphotography.com] | @light_livin_photography [https://instagram.com/light_livin_photography] If you loved this episode, we'd be so grateful if you left a review... it helps other photographers find the show and join this community. See you next week!

Milestones to Hit Before Going Full-Time as a Portrait Photographer

Thinking about making the leap to full-time photography? This episode is for you. Marie and Amber get real about what it actually takes, and spoiler: the hardest milestones aren't the practical ones. They break down the key milestones you need to hit before going full-time, including the mindset shifts that don't get talked about enough. In this episode: * Why committing before you feel ready is the very first (and hardest) step * The identity shift that comes with leaving another career behind... and how to grieve it * How to set profitable pricing and actually know your minimum * Why coaching and masterminds move the needle in ways online courses can't * Getting your business structure legit: LLCs, S corps, accountants, and health insurance * Booking consistently for 3-4 months before making the leap * How memberships and repeat clients create stability and predictability * Why saving 4-6 months of income keeps you out of scarcity mode Links mentioned: * Amber's coaching: https://lightlivinphotography.com/ [https://lightlivinphotography.com/] * Marie's coaching: https://marie-elizabethphotography.com/ [https://marie-elizabethphotography.com/] Follow us: * Amber: @light_livin_photography * Marie: @marie.elizabeth.photo

Building a Business Around Motherhood

Motherhood, boundaries, and building a business that actually supports your life... this one hits close to home. Marie and Amber are recording just days before Mother's Day 2026, and they're getting real about hustle culture, the pressure to be constantly available, and how they've intentionally structured their businesses around their families, not the other way around. If you've ever felt the Sunday-night dread before a Monday session, said yes to a weekend booking you really didn't want, or found yourself halfway present at your kid's soccer game because your brain was still on work mode... this episode is for you. In this episode, we talk about: * Why hustle culture is so easy to fall into (especially as a people pleaser who gets her self-worth from productivity... hi, Marie) * The "bitterness test": how Marie uses that feeling as a signal to reevaluate her workload * How both Marie and Amber structure their weeks to protect family time * Why luxury clients actually respect you MORE when you have clear boundaries * Weekend surcharges, blocked calendar dates, and other practical tools that give you your life back * Money mindset and abundance energy... yes, the woo woo stuff, and why it actually works * Working smarter: raising prices, offering albums and artwork, automations, workflows, and more * How Marie is booking fewer sessions this year but making the same (or more) money through full-service artwork sales Resources & links mentioned: * Amber's education page (she's running a Mother's Day sale!): lightlivinphotography.com/education-salepage [https://lightlivinphotography.com/education-salepage] * Marie's mentoring & education: marie-elizabethphotography.com/photography-mentoring [https://marie-elizabethphotography.com/photography-mentoring] Connect with us: Amber | Light Livin Photography 🌐 lightlivinphotography.com [https://lightlivinphotography.com/] 📸 @light_livin_photography Marie | Marie Elizabeth Photography 🌐 marie-elizabethphotography.com [https://marie-elizabethphotography.com] 📸 @marie.elizabeth.photo

How We Build Client Trust Through Zoom Calls

In this episode of the Luxe & Legacy Podcast, we’re breaking down exactly how we guide clients through the luxury photography experience using Zoom consultation calls, planning appointments, and ordering appointments… without ever feeling pushy or salesy. We’re sharing the step-by-step process we use to build trust with clients from the very first inquiry all the way through artwork sales and final ordering. If you’ve ever felt awkward about sales calls, unsure how to talk about artwork, or overwhelmed by IPS, this episode will completely change the way you think about client communication. We discuss: * Why consultation calls should feel simple and conversational * How Zoom calls help clients trust you faster * The importance of helping clients envision their session and artwork * How we guide wardrobe, locations, and styling during planning calls * The key to talking about albums and wall art naturally * Why artwork sales actually happen before the ordering appointment * How we keep ordering appointments collaborative instead of sales-focused * Why offering a full digital gallery can still lead to strong artwork sales * The mindset shifts that make luxury sales feel easy and aligned At the heart of it all, luxury service is about making clients feel cared for, guided, and fully supported every step of the way. Listen now and learn how to create a client experience that builds trust, increases sales, and feels effortless for both you and your clients. Marie Elizabeth Photography: https://marie-elizabethphotography.com [https://marie-elizabethphotography.com] Light Livin Photography: https://lightlivinphotography.com [https://lightlivinphotography.com]

Is the Market Slowing Down? Here’s What I’m Doing About It

Is the Market Slowing Down? Here’s What I’m Doing About It In this solo episode, Marie shares an honest look at what’s happening in today’s photography market and why things might feel slower, even if you’re still booking. Between decision fatigue, rising costs, and everything going on in the world, clients are taking longer to book and being more selective. The good news? You’re not doing anything wrong. The market is just shifting.   What I’m Focusing On Right Now Instead of overhauling everything, Marie is making small, intentional changes: * Building local relationships through networking, collaborations, and community involvement * Reaching out to past clients with personalized emails to get sessions on the calendar * Using memberships to create repeat bookings and more consistent income * Increasing revenue per client by offering artwork and upgrades * Simplifying inquiries by testing quicker, easier ways to respond The Bottom Line This is a season of adjustment, not failure. Marketing is evolving, and the photographers who stay visible, connected, and adaptable are the ones who will come out stronger. Keep going. You’re closer than you think. Connect With Us Websites: marie-elizabethphotography.com lightlivinphotography.com Instagram: @marie.elizabeth.photo @light_livin_photography If you enjoyed this episode, leaving a review helps more photographers find the show and grow alongside you.