What Makes People Buy?

What Makes People Buy?

What brings someone to a buying decision? That is the question that Paragon Marketing Group asks in this episode of the Main Street Marketing podcast. Learn from everyday buyers how they make their decisions to buy a product or service.

Innovate or Stagnate

We live in an ever-changing world in 2026. Marketing is no different. Businesses must almost certainly change certain strategies as the marketing landscape evolves and shifts. Staying relevant and up to date has never been more important. But change often comes with fear, and fear can paralyze even the most innovative business owners if they aren't equipped to face modern challenges. Learn how even small businesses can thrive if they have the courage to make their move.

Foolish Marketing Mistakes Businesses Still Make

Companies have been making marketing mistakes forever. Even now we see the same mistakes made over and over again. New business owners aren't aware of the many pitfalls of marketing, which makes them susceptible to these mistakes. Learn some of the most common ones on this episode of the Main Street Marketing Podcast.

How to Stand Out in a Saturated Market

How do you stand out in a saturated market? How do you differentiate yourself when so many others are doing the same thing you are? This is a big question, but the fundamentals to answering it are time-tested and relatively simple. Join our guests, Rob and Amy Krieghoff, in this episode of the Main Street Marketing Podcast as they discuss their knowledge of real estate marketing.

Time-Tested Marketing Strategies

In a world that's constantly changing and a marketing landscape where every day seems different from the last, there are still some strategies that are time-tested and remain effective. Join Skip and Emma in this episode of the Main Street Marketing Podcast as they discuss (and perhaps debate) some of the most common time-tested marketing strategies. Will these same strategies still be here 10 years from now? How has marketing changed, and where is it going?