Marketing by Design

Build an UNFORGETTABLE Brand as a Marketer (While Working In-House)

46 min · Ayer
Portada del episodio Build an UNFORGETTABLE Brand as a Marketer (While Working In-House)

Descripción

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile [https://www.mmg.studio/visualswipefile] Maxwell Miller is a marketer and designer at Chute Gerdeman who thinks differently about how brands actually win. In this episode, he breaks down why building preference through storytelling beats selling features every single time. We explore the gap between marketing and sales, why early-career marketers need a personal brand before anything else, and how in-person experiences create loyalty you can't manufacture online. Max also shares his research into auditory accessibility in retail, fragrance as a side hustle, and why violent action beats perfect planning. His philosophy is simple: as long as you don't quit, you can't fail. CONNECT WITH MAXWELL 🌐 Website: https://www.chutegerdeman.com/ [https://www.chutegerdeman.com/] 💼 LinkedIn: https://www.linkedin.com/in/maxmiller614/ [https://www.linkedin.com/in/maxmiller614/] 📸 Instagram: @maxmiller614 🎵 Side projects: Local country band + experimental metal band in Columbus CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 01:47 - Podcast recommendations and the Columbus creator scene 04:13 - Sensory retail experiences at luxury brands 06:35 - Building a fragrance collection and side hustle 08:59 - The Cadult market (designing for parents, not just kids) 11:18 - Why smaller agencies stay plugged into Gen Z trends 13:40 - Marketing is story, not features 16:05 - Building personal brand vs relying on talent alone 18:32 - Accountability and learning from failure 23:11 - Violent action and moving despite uncertainty 25:35 - Why in-person experiences will never go out of style 27:58 - Launching Brands and Banter podcast from nothing 32:51 - The Gist newsletter on retail optimism 35:17 - Auditory accessibility research in retail environments 40:00 - Career advice for early-stage marketers TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org] and COhatch: https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]

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168 episodios

episode Build an UNFORGETTABLE Brand as a Marketer (While Working In-House) artwork

Build an UNFORGETTABLE Brand as a Marketer (While Working In-House)

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile [https://www.mmg.studio/visualswipefile] Maxwell Miller is a marketer and designer at Chute Gerdeman who thinks differently about how brands actually win. In this episode, he breaks down why building preference through storytelling beats selling features every single time. We explore the gap between marketing and sales, why early-career marketers need a personal brand before anything else, and how in-person experiences create loyalty you can't manufacture online. Max also shares his research into auditory accessibility in retail, fragrance as a side hustle, and why violent action beats perfect planning. His philosophy is simple: as long as you don't quit, you can't fail. CONNECT WITH MAXWELL 🌐 Website: https://www.chutegerdeman.com/ [https://www.chutegerdeman.com/] 💼 LinkedIn: https://www.linkedin.com/in/maxmiller614/ [https://www.linkedin.com/in/maxmiller614/] 📸 Instagram: @maxmiller614 🎵 Side projects: Local country band + experimental metal band in Columbus CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 01:47 - Podcast recommendations and the Columbus creator scene 04:13 - Sensory retail experiences at luxury brands 06:35 - Building a fragrance collection and side hustle 08:59 - The Cadult market (designing for parents, not just kids) 11:18 - Why smaller agencies stay plugged into Gen Z trends 13:40 - Marketing is story, not features 16:05 - Building personal brand vs relying on talent alone 18:32 - Accountability and learning from failure 23:11 - Violent action and moving despite uncertainty 25:35 - Why in-person experiences will never go out of style 27:58 - Launching Brands and Banter podcast from nothing 32:51 - The Gist newsletter on retail optimism 35:17 - Auditory accessibility research in retail environments 40:00 - Career advice for early-stage marketers TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org] and COhatch: https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]

Ayer46 min
episode Voice Memo: Thoughts on Networking for Marketers, Growing with AI, and Updates From Andy | Episode 164 artwork

Voice Memo: Thoughts on Networking for Marketers, Growing with AI, and Updates From Andy | Episode 164

⚡️ Columbus Marketing Jobs: the best curated marketing roles in Columbus, freelance, fractional, and in house, free to your inbox every Monday: https://www.columbusmarketingjobs.com [https://www.columbusmarketingjobs.com] In this solo voice memo, I step away from the guest interviews to bring you behind the scenes of the business and my personal life. I get into buying my first house in my 20s, the burnout that came with it, and the mindset shifts that reset how I define success, freedom, and leverage. You will walk away with practical takeaways on building a compounding network, reducing time to value after a client pays, finding your advantage in an AI driven market, and choosing clarity over certainty. CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 02:00 - 12 house visits and total burnout 04:53 - The success milestone that wasn't 07:15 - The DoorDash mom that humbled me 09:34 - The freedom most people get wrong 11:56 - Relationships compound like money 14:14 - The no ask outreach habit that opens doors 15:30 - Why I paid for objectivity on my business 18:55 - The 48 hour window you are wasting 21:14 - Clarity beats certainty, plus 75 Hard TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org ]and our friends at COHATCH (get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]

23 de jun de 202630 min
episode B2B Healthcare SEO Masterclass (2026) artwork

B2B Healthcare SEO Masterclass (2026)

⚡️ How is your website appearing in AI Search: https://www.mmg.studio/contact#services-form [https://www.mmg.studio/contact#services-form] In this episode, we’re walking through the complete six-phase B2B SEO playbook that MMG Studio runs for every client, using a real healthcare client as the live example. From technical audits and keyword research to schema markup, content architecture, Webflow CMS publishing, and authority building, this is an unfiltered look at the full process from start to finish. Whether you're optimizing an existing site or launching something new, you'll walk away with a repeatable system you can put to work immediately. CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org/] and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]

16 de jun de 20261 h 4 min
episode I Interviewed 700 World-Class Leaders (This is What They Taught Me) artwork

I Interviewed 700 World-Class Leaders (This is What They Taught Me)

⚡️ See how your brand appears in AI search: https://www.mmg.studio [https://www.mmg.studio] Ryan Hawk has had nearly 700 conversations with world-class leaders over the past 11 years. Tony Robbins. Admiral McRaven. James Clear. Jocko Willink. And he's distilled everything he's learned into his new book, "The Price of Becoming: The Compounding Practices of High Performance," dropping in July 2026. But here's what stands out: Ryan doesn't just interview people and move on. He's built The Learning Leader Show into one of the top business podcasts globally. He left corporate America and created a business with zero contracts and no advance payments. He speaks on major stages. And through the Learning Leader Masterminds and coaching, he works directly with leadership teams at some of the world's most impactful companies. In this conversation, we dig into the core of his book and the philosophy that shapes everything he does. We talk about the Ben Roethlisberger moment that changed his life at 19. We explore why the gap between effort and reward is one of the hardest pills to swallow. And we break down how to actually become valuable in a world that only cares about value creation, not how hard you worked. This is about consistency. Compounding. And understanding that confidence needs evidence. CONNECT WITH RYAN 🌐 Website: https://www.thelearnerleader.com [https://www.thelearnerleader.com] 💼 LinkedIn: https://www.linkedin.com/in/ryanhawk/ [https://www.linkedin.com/in/ryanhawk/] CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 03:45 - The Ski Trip and Gen Z Lingo 08:30 - Dr. Daniel Modaff and Dr. J.W. Smith 12:15 - The Ben Roethlisberger Story 19:40 - The Gap Between Effort and Reward 26:40 - Environment and High Performers 38:10 - Learn, Work, Lead Framework 44:55 - Imitate Then Innovate 49:10 - Morgan Freeman's 30-Year Apprenticeship 55:50 - The Sales Mindset 01:00:00 - Who This Book Is For TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org] 🤝 Partner // COhatch: https://www.cohatch.com/mbd [https://www.cohatch.com/mbd] (Get 2 free weeks of premium coworking)

11 de jun de 20261 h 6 min
episode Building a Marketing Business That SELLS: Lessons form an Exited Agency Founder artwork

Building a Marketing Business That SELLS: Lessons form an Exited Agency Founder

⚡️ Columbus Marketing Jobs Newsletter: https://www.columbusmarketingjobs.com [https://www.columbusmarketingjobs.com/] Danielle Walton co-founded Adept Marketing in Columbus, Ohio, scaled it to 40+ employees, landed on the Inc 5000, and sold it to a global performance commerce agency in 2022. In this episode, she breaks down exactly how she and her business partner built something a buyer actually wanted, where the gaps were, and what she'd do differently. We also get into why Columbus gave Adept an edge that no other market could have replicated, and what she's building now with LGS Consultants and a growing dental group. CONNECT WITH DANIELLE 💼 LinkedIn: https://www.linkedin.com/in/danielle-walton-a6205720/ [https://www.linkedin.com/in/danielle-walton-a6205720/] CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Introduction to Business Acquisition and Consulting 02:47 - Career Trajectory and Entrepreneurial Roots 05:54 - Identifying Market Trends and Business Strategy 09:11 - Narrowing Focus: The Shift to Digital Marketing 11:57 - Building a Business for Acquisition 14:50 - Misconceptions About the Acquisition Process 24:41 - Misconceptions in Entrepreneurship 30:10 - Building a Business in Columbus 34:52 - Transitioning to New Ventures 39:14 - Coaching and Leadership Insights 40:12 - Implementing the Entrepreneurial Operating System TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org/] and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]

2 de jun de 202644 min