Marketing by Design
⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile [https://www.mmg.studio/visualswipefile] Maxwell Miller is a marketer and designer at Chute Gerdeman who thinks differently about how brands actually win. In this episode, he breaks down why building preference through storytelling beats selling features every single time. We explore the gap between marketing and sales, why early-career marketers need a personal brand before anything else, and how in-person experiences create loyalty you can't manufacture online. Max also shares his research into auditory accessibility in retail, fragrance as a side hustle, and why violent action beats perfect planning. His philosophy is simple: as long as you don't quit, you can't fail. CONNECT WITH MAXWELL 🌐 Website: https://www.chutegerdeman.com/ [https://www.chutegerdeman.com/] 💼 LinkedIn: https://www.linkedin.com/in/maxmiller614/ [https://www.linkedin.com/in/maxmiller614/] 📸 Instagram: @maxmiller614 🎵 Side projects: Local country band + experimental metal band in Columbus CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 📸 Instagram: https://www.instagram.com/mindfulmilligan/ [https://www.instagram.com/mindfulmilligan/] TIMESTAMPS 00:00 - Intro 01:47 - Podcast recommendations and the Columbus creator scene 04:13 - Sensory retail experiences at luxury brands 06:35 - Building a fragrance collection and side hustle 08:59 - The Cadult market (designing for parents, not just kids) 11:18 - Why smaller agencies stay plugged into Gen Z trends 13:40 - Marketing is story, not features 16:05 - Building personal brand vs relying on talent alone 18:32 - Accountability and learning from failure 23:11 - Violent action and moving despite uncertainty 25:35 - Why in-person experiences will never go out of style 27:58 - Launching Brands and Banter podcast from nothing 32:51 - The Gist newsletter on retail optimism 35:17 - Auditory accessibility research in retail environments 40:00 - Career advice for early-stage marketers TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ [https://www.linkedin.com/in/mmgdesign/] 🎥 Production // MMG Design: https://www.mmgdesign.net/ [https://www.mmgdesign.net/] 🤝 Powered by // AMA Columbus: https://amacolumbus.org [https://amacolumbus.org] and COhatch: https://www.cohatch.com/mbd [https://www.cohatch.com/mbd]
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