"I’m on top of the web!"

Make Marketing Matter

Marketing sales is the job of selling marketing products and services. At M. Roberts Digital we have several AMAZING salesmen and saleswomen, all extremely talented at what they do. This week on the podcast, we’re joined by multi-marketing consultant, Crystal Lindsey, MBA to talk about the process of Marketing Sales.

Keystrokes for All Folks

A lot of people see blogging as something that world travelers or stay at home moms do, but it’s so much more than that. Any and every business should be blogging. Blogging about various topics related to a business is helpful for “Search Engine Optimization (SEO).” It’s a way for businesses to show up for different topics in the search results and position themselves as “experts in the field.”

Community Connections

As a marketing agency, M. Roberts Digital is often the way that many businesses interface with the public. Two of the many ways that we do this is by Press Release Writing and Contests. Jordan Sherrod is joined again this week by Caroline Herman, our in-house press release writer, AND THE Ray Thompson, who manages our contests.

"I’m on top of the web!"

Search Engine Marketing (SEM) - also known as Pay Per Click (PPC) or Google Adwords - is the digital marketing tactic of targeting individuals based on their search query and serving them ads in the immediate search results related to the keywords they searched for.   SEM ads are sometimes called “Google Adwords campaigns” because that’s  the name Google - the megagiant owner of the biggest SEM software - has given SEM.  It’s also commonly referred to as Pay Per Click (PPC) ads, because that’s how most SEM ads work. You only pay when someone actually clicks on your ad, not when someone sees your ad.     SEM ads are what most marketers consider the foundation of targeted advertising. It’s important to have SEM ads running as the first thing  you do when starting to advertise digitally. But it’s also important to expand beyond there!

How do they do that?

Last week we looked at the amazing world of targeted digital advertising but didn’t really get into the specifics of targeting tactics. This  episode multi-media consultant Shawna Yockey and Jordan Sherrod are going to dig into each of these powerful tactics and help explain how  you can reach the people who are actively searching for your product or service.  There are 8 primary targeting tactics that marketers use to target the  exact people who are interested in their product or service and we'll talk about those tactics in this podcast.