#018: Own your audience (before it's too late)

#020: This Manychat Quiz Funnel is a Cheat Code

This is the exact quiz I use to qualify people on Instagram without lifting a finger. I’ll show you how I set it up inside Manychat, what questions I ask, and how it helps me figure out who’s ready to buy and who needs more nurturing. No gimmicks. Just a smart way to sort your audience so you’re not sending the same offer to everyone. If you’ve got content, a product, or a service, you can set this up in less than an hour and make Instagram way more profitable.  CONNECT WITH ME Instagram: @gannon.meyer YouTube: @gannonmeyer Online Store: stan.store/gannonmeyer Email: gannon@runwithit.com LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058 [https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058] Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2 [https://gannon-meyer.kit.com/c33bceb4a2]

#019: When Your Launch Flops (What To Actually Do)

You spent 6 months building your product. 45 days writing the emails, setting up the waitlist, and prepping for launch week. And when it finally goes live... nothing. In this episode of Marketing Minutes, I break down exactly what I’d do if I launched a product and sales didn’t come in the way I hoped. Because I’ve been there. I’ve seen friends go through it. And I’ve realized something: the launch isn’t what fails. The strategy does. So I’m pulling back the curtain on what’s working (and what’s not), what I’m doing differently this time, and how to avoid the passive, hope-it-sells energy that kills conversion. If you’re in the middle of a launch, prepping for one, or feeling discouraged about a recent one that flopped, this is the episode you need. KEY TAKEAWAYS * Why I stopped doing “invisible” launches and started showing up live * What actually worked between Cohort 1 and 2 (and what totally flopped) * The biggest pricing and messaging mistake I made in my second cohort * Why testimonials matter even if your product is brand new * What to do if people are opening emails but not buying * How I use Kit and live Q&A sessions to close sales * The real reason your audience isn’t buying (even if they said they’re interested) MY LAUNCH TOOLKIT Instagram – for content and visibility  Kit – to track buyer behavior and send targeted follow-ups  Email – for nurturing and last-call reminders  Live Q&As – to convert on-the-fence leads  Loom – to send personal video replies to warm leads The launch isn’t dead. But the old way of doing it is. If you’re relying on content and email alone, you’re probably leaving sales on the table. Listen in and I’ll walk you through how I’m handling my next launch... and what I’d do differently if I had to start over today. CONNECT WITH ME Instagram: @gannon.meyer YouTube: @gannonmeyer Online Store: stan.store/gannonmeyer Email: gannon@runwithit.com LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058 [https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058] Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2 [https://gannon-meyer.kit.com/c33bceb4a2]

#018: Own your audience (before it's too late)

What would actually happen if Instagram shut down tomorrow? In this episode of Marketing Minutes, I’m walking you through a question I’ve been thinking about for over a year now... and why it’s forced me to completely change how I run my business. You’ll hear exactly why I don’t promote products over $100 on Instagram anymore, how I’ve flipped my sales strategy to work smarter (not louder), and why email and podcasting are now the backbone of everything I do. If you’re selling a digital product, coaching offer, or anything over $27 online, this one’s going to challenge the way you think about content, conversions, and audience building. I’m pulling back the curtain on my strategy, including the numbers behind my workshops, the math on touchpoints, and how I’ve built a system that runs in the background while I keep creating. KEY TAKEAWAYS * Why short-form content alone won’t convert cold audiences * How to build a system that actually sells while you sleep * The difference between a $27 buyer and a $197 customer * How I use Instagram only for attention, not sales * Why email and podcasts build trust 10x faster than Reels * The real reason free workshops don’t perform like you think * What I track inside Kit and how it powers my automation MY CURRENT SETUP Instagram – to attract the right people  ManyChat – to filter and tag new leads  Kit – for smart product delivery and tagging  ConvertKit – to build trust with weekly emails  Podcast – to accelerate the relationship and drive next steps This is the exact playbook I’ve been using to sell products, grow my list, and filter out the serious buyers from the scrollers. If you’ve ever felt like your audience “should be converting” but isn’t... tune in. CONNECT WITH ME Instagram: @gannon.meyer YouTube: @gannonmeyer Online Store: stan.store/gannonmeyer Email: gannon@runwithit.com LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058 [https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058] Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2 [https://gannon-meyer.kit.com/c33bceb4a2]

#017: My Business Tech Stack: The Exact Tools I Pay For (And Why)

Have you ever sat down and audited your subscriptions?  Do you know exactly what you’re paying for and, more importantly, what’s powering your business? In this episode of Marketing Minutes, I take you behind the scenes of my current tech stack, the exact subscriptions I use to run my business day to day. These aren’t just tools I’ve heard about or trialed once. These are platforms I’ve been subscribed to and using consistently for the past 12 months or more. Whether you're building a digital product business, coaching brand, or content-based platform, this episode is packed with insights into how to build a lean, efficient tech stack that supports content, automation, design, and community without getting overwhelmed. I talk through each subscription I’m actively paying for, what I use it for, and why it’s earned its place in my business. From automation tools like Zapier to design essentials like Canva, video editing in Premiere Pro, and communication tools like ManyChat, I’m breaking it all down. KEY TAKEAWAYS * A transparent look at my active subscriptions and how they serve my business * The difference between “nice-to-have” tools and “must-have” systems * How I automate and streamline using Zapier and ManyChat * Why I use Kit for product delivery and community onboarding * How Circle plays a role in building community * The creative tools I rely on every week: Canva, Premiere Pro, and Photoshop * Thoughts on simplifying your tech stack to avoid decision fatigue MY CURRENT TECH STACK * ManyChat – for automating conversations and capturing leads * Stan Store – for selling digital offers and simplifying checkout * Kit – for content delivery and community onboarding * Zapier – for automating tasks between platforms * Canva – for quick and easy design assets * Adobe Premiere Pro – for video editing * Photoshop – for more complex design and graphics * Circle – for hosting my online community If you’ve ever felt overwhelmed by all the tech out there, or you’re just curious what other digital creators are using, this episode is for you. Tune in for a candid breakdown of what’s working in my business right now. CONNECT WITH ME Instagram: @gannon.meyer YouTube: @gannonmeyer Online Store: stan.store/gannonmeyer Email: gannon@runwithit.com LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058 [https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058] Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2 [https://gannon-meyer.kit.com/c33bceb4a2]

#016: The Easy Way to Monetize Your Instagram Content

Have you ever considered what would happen if your video went viral today, reaching hundreds of thousands of people? Would you be prepared to handle the influx of comments and thousands of new followers? Do you have a system in place to convert that attention into not just leads but actual customers down the line? Many people I speak with often say no, as they focus solely on capturing attention without a clear strategy to monetize it effectively. In this episode of Marketing Minutes, I tackle a common misconception about short-form content, particularly on Instagram. Many believe that Instagram is solely a platform for gaining attention and building a large audience, but it can also be a powerful tool for selling your products. Drawing from my own experience of building a six-figure business through digital products and cohort offerings, I emphasize the importance of owning your distribution platform rather than relying on brand deals. I introduce the concept of a "flywheel" as a more effective alternative to the traditional marketing funnel. Unlike a funnel, which ends once a purchase is made, a flywheel focuses on ongoing engagement and relationship-building with customers. I outline the first three steps of this flywheel: capturing attention with short-form content, collecting contact information, and converting leads into paying customers. Throughout the episode, I stress the importance of creating Instagram-specific content rather than simply repurposing long-form material from other platforms. I share practical tips on how to create visually appealing content and effective hooks that resonate with the Instagram audience. Additionally, I discuss the significance of converting viewers into leads through strategic calls to action, utilizing tools like ManyChat to facilitate this process. By promoting free resources and engaging content, I explain how to nurture these leads into paying customers over time. This episode is packed with actionable insights on leveraging Instagram for business growth, emphasizing the need for a strategic approach to content creation and audience engagement. If you're looking to turn attention into revenue, this episode is a must-listen! KEY TAKEAWAYS * The misconception that Instagram is only for attention and not for selling products * Understanding the flywheel concept versus the traditional marketing funnel * The importance of creating Instagram-specific content rather than repurposing long-form material * Strategies for converting viewers into leads using tools like ManyChat * How to nurture leads into paying customers through effective content and engagement RESOURCES/LINKS MENTIONED * ManyChat - https://youtu.be/odCZiVB4o_4?si=q5i6M0zDeedr_d-f [ttps://youtu.be/odCZiVB4o_4?si=q5i6M0zDeedr_d-f] * My seven-day storytelling crash course - http://bit.ly/4jvk0Xg [http://bit.ly/4jvk0Xg] CONNECT WITH ME Instagram: @gannon.meyer YouTube: @gannonmeyer Online Store: stan.store/gannonmeyer Email: gannon@runwithit.com LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058 [https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058] Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2 [https://gannon-meyer.kit.com/c33bceb4a2]