Marketing On The Rocks
In this episode of Marketing on the Rocks, we dive into one of the biggest strategic questions growing companies face: Should you invest in marketing or sales first? Host Maren Larson is joined by three seasoned revenue leaders—Greg Russak, Dan McAllister, and Dave Wible—to break down the crucial differences between a Chief Marketing Officer (CMO) and a Chief Revenue Officer (CRO). They explore why a strong marketing foundation can make sales more effective (not just more expensive), how marketing and sales should collaborate seamlessly, and why hiring a sales team too soon can be a costly mistake. With real-world insights, strategic advice, and candid discussion, this episode is a must-listen for founders, executives, and revenue leaders navigating the growth journey. 🎧 Tune in to learn: ✔️ When to hire a fractional CMO vs. a fractional CRO ✔️ Why sales teams struggle when marketing isn’t set up for success ✔️ How to align sales and marketing for long-term growth ✔️ The key factors that influence whether marketing or sales should come first For more about M Studios head to https://www.mstudiosconsulting.com/ Follow us @ https://www.instagram.com/m.studios.consulting/
13 episodios
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