How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns

Marketing Scoop Season Finale

Marketing Scoop's current podcast season is coming to an end, and we'll be taking a break for now. We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world. Thanks to our loyal listeners, and be sure to check out semrush.com in the meantime!  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 [https://au.linkedin.com/in/laura-morelli-74010a68] https://twitter.com/lauramorellii [https://twitter.com/lauramorellii] Links mentioned: * SEMrush - https://www.semrush.com/ [https://www.semrush.com/]  * SERrush blog - https://blog.semrush.com/ [https://blog.semrush.com/] * SEMrush Twitter - https://twitter.com/semrush [https://twitter.com/semrush]  * SEMrush LinkedIn - https://www.linkedin.com/company/semrush/ [https://www.linkedin.com/company/semrush/]  * SEMrush Instagram - https://www.instagram.com/semrush/ [https://www.instagram.com/semrush/] * Contact us - podcast@semrush.com [podcast@semrush.com]

How to Double Down on Agency Partnerships and Boost Your Leads

Today on the Marketing Scoop, we're talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital.  In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding. You'll also learn the secrets of how Quickfire Digital generates thousands of leads each month, and why Nathan recommends focusing on agency partnerships instead of traditional lead generation through things like SEO or paid advertising. Plus, you'll want to hear Nathan's interesting background and his tips for how to stay on top of your business without facing burnout. Guest, Nathan Lomax https://twitter.com/nathan_lomax [https://twitter.com/nathan_lomax]  https://www.linkedin.com/in/nathan-lomax [https://www.linkedin.com/in/nathan-lomax]  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 [https://au.linkedin.com/in/laura-morelli-74010a68] https://twitter.com/lauramorellii [https://twitter.com/lauramorellii] Links mentioned: * Quickfire Digital - https://www.quickfiredigital.co.uk/ [https://www.quickfiredigital.co.uk/]  * Spencer Gallagher - https://www.linkedin.com/in/spencergallagher/?originalSubdomain=uk [https://www.linkedin.com/in/spencergallagher/?originalSubdomain=uk]  * Google Pay - https://pay.google.com/about/ [https://pay.google.com/about/]  * Apple Pay - https://www.apple.com/apple-pay/ [https://www.apple.com/apple-pay/]  * Scribeless - https://scribeless.co/ [https://scribeless.co/] * Fred Cohen - https://www.linkedin.com/in/fred-cohen-5791901b/?originalSubdomain=uk [https://www.linkedin.com/in/fred-cohen-5791901b/?originalSubdomain=uk]  * Martin Harper - https://www.linkedin.com/in/martin-harper-47637a98/?originalSubdomain=uk [https://www.linkedin.com/in/martin-harper-47637a98/?originalSubdomain=uk]

How Repurpose House Helped Its Client Triple Their Leads by Repurposing Content

In today's episode of the Marketing Scoop, we're talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House.  You'll hear how Repurpose House client Endless Events doubled their site traffic and tripled its site contacts without spending a dollar on advertising.  Plus, Shaina discusses the importance of getting that extra marketing mileage out of your pre-existing content, and why video crushes images and texts when it comes to social media strategies.  Guest, Shaina Weisinger https://www.linkedin.com/in/shainaweisinger/ [https://www.linkedin.com/in/shainaweisinger/] https://twitter.com/weisingershaina [https://twitter.com/weisingershaina] Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 [https://au.linkedin.com/in/laura-morelli-74010a68] https://twitter.com/lauramorellii [https://twitter.com/lauramorellii] Links mentioned: * Repurpose House - https://repurposehouse.com/ [https://repurposehouse.com/]  * Wake Brand Media - https://wakebrandmedia.com/ [https://wakebrandmedia.com/]  * Repurpose House and Endless Events Case Study - https://repurposehouse.com/wp-content/uploads/2019/05/Endless-Events-Case-Study.pdf [https://repurposehouse.com/wp-content/uploads/2019/05/Endless-Events-Case-Study.pdf]  * Endless Events - https://helloendless.com/ [https://helloendless.com/]  * Hubspot - https://www.hubspot.com/ [https://www.hubspot.com/]  * Sendible - https://www.sendible.com/ [https://www.sendible.com/]  * Storrito - https://storrito.com/ [https://storrito.com/]  * IGTV - https://about.instagram.com/blog/announcements/welcome-to-igtv [https://about.instagram.com/blog/announcements/welcome-to-igtv]  * Facebook - https://www.facebook.com/ [https://www.facebook.com/]  * Instagram - https://www.instagram.com [https://www.instagram.com/?hl=en] * YouTube Ads - https://youtube.com/ads/ [https://youtube.com/ads/]  * The Content Coalition Podcast - https://repurposehouse.com/podcast/ [https://repurposehouse.com/podcast/]

Lessons from Google's Structured Data Guru on Doubling Rakuten's Traffic

Today on the Marketing Scoop, we're talking to Gary Illyes, Webmaster Trends Analyst for Google, and 'Chief of Sunshine and Happiness.' Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the user experience and more than double their traffic.  This interview is also jam-packed with Gary's thoughts on structured data, voice search, schema, and...Britney Spears.  Plus, check out the listener Q&A session at the end of the episode. You don't want to miss it!  Guest, Gary Illyes  https://twitter.com/methode [https://twitter.com/methode] Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 [https://au.linkedin.com/in/laura-morelli-74010a68] https://twitter.com/lauramorellii [https://twitter.com/lauramorellii] Links mentioned: * Google - https://www.google.com/ [https://www.google.com/]  * Rakuten - https://www.rakuten.com/ [https://www.rakuten.com/]  * Case Study: Rakuten increases time on site 1.5x with the recipe search experience on Google - https://developers.google.com/search/case-studies/rakuten-case-study [https://developers.google.com/search/case-studies/rakuten-case-study]  * Rakuten Recipe - https://recipe.rakuten.co.jp/ [https://recipe.rakuten.co.jp/]  * Google's John Mueller - https://twitter.com/johnmu [https://twitter.com/johnmu?lang=en] * Google's Daniel Waisberg - https://twitter.com/danielwaisberg [https://twitter.com/danielwaisberg]  * Q&A with Gary Illyes from Google - https://www.youtube.com/watch?v=29p7tLrdOYA&feature=youtu.be [https://www.youtube.com/watch?v=29p7tLrdOYA&feature=youtu.be]  * SEMrush Twitter - https://twitter.com/semrush [https://twitter.com/semrush?lang=en]

How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns

Today on the Marketing Scoop, we're exploring conversational AI with Nestlé USA's Orchid Bertelsen.  Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and voice assistance to augmented and virtual reality, her varied portfolio has her looking after more than 40 brands.  Listen in as Orchid discusses how Nestlé USA and Pandora teamed up on an alpha product to understand how consumers are interacting with voice technology while they're in their daily routines, and how brands can become an answer to consumer's questions via conversational AI. Guest, Orchid Bertelsen  https://www.linkedin.com/in/orchidbertelsen/ [https://www.linkedin.com/in/orchidbertelsen/]  https://twitter.com/OrchidBertelsen [https://twitter.com/OrchidBertelsen]  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 [https://au.linkedin.com/in/laura-morelli-74010a68] https://twitter.com/lauramorellii [https://twitter.com/lauramorellii] Links mentioned: * Nestle - https://www.nestle.com/ [https://www.nestle.com/]  * Pandora - https://www.pandora.com/ [https://www.pandora.com/]  * Interactive Voice Alpha  - https://www.adweek.com/brand-marketing/pandora-begins-testing-interactive-voice-ad-functionality [https://www.adweek.com/brand-marketing/pandora-begins-testing-interactive-voice-ad-functionality/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ffeatured-articles+%28Adweek+All%29] * Google Home - https://store.google.com/us/magazine/compare_nest_speakers_displays [https://store.google.com/us/magazine/compare_nest_speakers_displays]  * Amazon Alexa - https://www.amazon.com/smart-home-devices [https://www.amazon.com/smart-home-devices]  * Microsoft Cortana - https://www.microsoft.com/en-us/cortana [https://www.microsoft.com/en-us/cortana]  * SXSW - https://www.sxsw.com/ [https://www.sxsw.com/]  * HBO's Westworld Experience at SXSW - https://www.businessinsider.com/westworld-hbo-experience-at-sxsw-2018-3 [https://www.businessinsider.com/westworld-hbo-experience-at-sxsw-2018-3]  * Oreo Experience at SXSW - https://www.adweek.com/digital/oreo-uses-twitter-make-3d-cookies-sxsw-156121/ [https://www.adweek.com/digital/oreo-uses-twitter-make-3d-cookies-sxsw-156121/]  * Haagen-Dazs - https://www.haagendazs.us/ [https://www.haagendazs.us/]  * Check out Orchid's articles on Medium - https://medium.com/@orchid.bertelsen [https://medium.com/@orchid.bertelsen]