Meta Changed What a Click Means. Here's What to Do.

Why Your $50K Ad Budget Is Losing to an iPhone

Meta's algorithm no longer rewards polish — it rewards realness. In today's episode, Jacob breaks down why "ugly" lo-fi ads are outperforming expensive studio creative on Meta right now, and what that means for your Cost Per Acquisition this week. He also covers Meta's new prompt-based audience targeting that cuts campaign setup from hours to minutes, why AI chatbots are quietly eating retail media's $38 billion search market (and what to do before your search ad ROI takes a hit), and a new tool called Timelaps that finally tells you whether your brand is actually growing — or if you're just renting customers one click at a time. If you're spending money on paid ads and you want to know why your numbers feel off, this episode is your answer. Topics covered: Meta's Andromeda AI and the "ugly ad" revolution · Prompt-based audience targeting · AI chatbots disrupting retail search · Meta's attribution cleanup · Tool Watch: Timelaps

The 60% Traffic Drop Nobody Wants to Talk About (And How to Fix It)

If you've looked at your Google Analytics recently and noticed your organic traffic slowly bleeding out — even though your rankings haven't dropped — you are not crazy. This week, LinkedIn made a stunning public admission: Google's AI Overviews have slashed their non-brand B2B traffic by up to 60%. The click is dying, and the way we measure marketing success is fundamentally changing. In this episode, Jacob Campos breaks down exactly why this is happening, why LinkedIn just fired their traditional SEO team, and the 10-minute audit you need to run today to see if your brand is surviving the shift to AI search. Also covered: Netflix coming for your performance ad budgets using Amazon purchase data, a shocking influencer pay transparency gap, and the one social media habit that boosts engagement by 42%. Get the free weekly newsletter at marketingsmores.com

Meta Changed What a Click Means. Here's What to Do.

Your Meta click numbers are about to drop. Here's why that's actually good news. Meta just changed what counts as a "click" — and if you're running ads on Facebook or Instagram, your reports are going to look very different starting this month. In today's episode, Jacob breaks down exactly what changed, why your numbers will drop even if your ads are performing perfectly, and the 3 things you need to do this week to get ahead of it. We also cover: * Why Meta plans to fully automate ad creation by end of 2026 — and what that means for your creative strategy * ChatGPT's first official ad partner (and why this is the Google Ads moment of 2003) * The 2026 Edelman Trust Barometer's big finding: reach is dead, alignment is the new metric Whether you're commuting or at your desk, this episode gives you the clarity and the action plan to turn today's marketing news into a real advantage for your business. Subscribe to the free Marketing S'mores newsletter at marketingsmores.com

AI Shakeup: WPP and the Future of Agencies

The advertising world just had its Kodak moment. Today, WPP — the world's second-largest advertising group — announced a radical restructure to survive the rise of AI. New CEO Cindy Rose is cutting jobs, selling off assets, and merging iconic agencies including Ogilvy, VML, and AKQA under a single umbrella, targeting £500 million in annual savings by 2028. But this episode isn't just about WPP. It's about what their pain signals for every marketer and agency professional listening right now. If the biggest players in the industry are being forced to rebuild from the ground up, what does that mean for your agency? Your clients? Your career? We break it all down — and then cover three more signals you need to know this week: Urban Outfitters completely rethinking its influencer strategy with a new micro-creator community program, U.S. Connected TV ad spend surpassing $37 billion as the streaming shift accelerates, and Salesforce doubling down on autonomous AI agents that don't just assist marketers — they execute. This episode covers: * What WPP selling assets and cutting jobs actually means for brand marketers and independent agencies * Why the "Enterprise Solutions" division is the most important part of WPP's announcement * Urban Outfitters' "Me@UO" program and the shift from influencer reach to community participation * Why CTV is no longer an emerging channel — and what to do about it * Salesforce's AI agent bet and the shift from marketing automation to marketing autonomy * Tool Watch: How CTV advertising is being democratized for smaller brands and agencies New episodes every week. See you around the campfire.

Creator Loyalty Multiplier: Long-Term Partnerships

Everyone's chasing one-off viral moments with influencers. A big splash, a quick spike, then on to the next creator. But brand new data published today by eMarketer reveals the real ROI is in the follow-up — not the first post. In this episode, we break down the Creator Loyalty Multiplier: a study showing that by the eighth integration with the same YouTube creator, your affiliate link click-through rate reaches 1.8 times the rate of the very first. The problem isn't influencer marketing. It's that most brands are quitting before the strategy has a chance to work. We also cover three quick signals you need to act on this week: Google's AI Max feature suite quietly removing manual control from your Search campaigns, a Google Ads budget pacing change going live March 1st that could spike your daily spend, and TikTok's expanding MLB partnership signaling sports as its next big content frontier. Plus, in Tool Watch: micro-influencer platform Statusphere just raised $18 million to build the infrastructure for always-on creator partnerships — and it's a signal about exactly where the industry is heading. This episode covers: * The Creator Loyalty Multiplier and why one-off campaigns are a broken model * How Dick's Sporting Goods and Best Buy are building long-term creator infrastructure * Google AI Max and what advertisers need to do before it goes live * The March 1st Google Ads budget pacing change * TikTok's sports content strategy and what it means for brands * Statusphere's $18M raise and the "always-on" influencer model New episodes every week. See you around the campfire.