22 Years of PR Taught Her One Brutal Truth About Crisis. An interview with Vanessa Sapino.

12 Things Standing Between You and a Great Website

A "perfect" website is a moving target, and most people building one alone are working without a map. In this episode, Eric and Mike break down the full set of considerations that go into a website that actually works, the ones that get a lot of attention and the ones that quietly determine whether a site holds up over time. Some carry more weight than others, and getting them right doesn't require a big team or an unlimited budget. The conversation covers what to prioritize, what can wait, and a few reminders that perfection is less about checking boxes and more about the people the site is built for. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] 01:04 What Makes a Perfect Website 05:11 Know Your Audience First 06:47 Website Copywriting Basics 08:39 User Experience and Journeys 10:53 Design That Does No Harm 13:27 Accessibility Essentials 15:52 Privacy and Compliance Rules 18:10 Speed Hosting and Optimization 21:25 Page Weight Reality Check 22:47 Hosting Impacts Speed 24:03 Responsive Design Basics 27:21 Navigation For Bigger Sites 29:58 Make Updates Easy 33:44 Search Visibility Strategy 38:23 Integrations And Reliability 41:14 Maintaining The Perfect Site 42:43 Final Takeaways And Wrap

The 3 Presentation Formats Every Marketer Needs to Know

What separates a presentation that lands from one that loses the room — and how do you even know which format to reach for first? In this episode of Marketing Team of One, hosts Eric and Mike get into the weeds on something they see walk through their studio door nearly every day: the deck. Inspired by a previous episode with the team at Duarte, they break down the presentation formats most people haven't considered, and why skipping the foundational questions is exactly how you end up with something that works for no one. They cover how format should follow function, what to ask before you ever touch a slide, and how to make the hard editing decisions that most of us struggle to make when we're too close to our own content. Links Mentioned in the show: https://www.duarte.com The previous MTo1 episode mentioned in the episode: https://youtu.be/TttpfT2CzNQ _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] _____________________________________ 00:00 Setting Up the Scene 00:32 Introduction to the Podcast 01:12 Meet the Guests: Cameron Flett and Ryan Orcutt 01:49 Background of Duarte 03:25 Ryan's Journey to Duarte 05:38 Cameron's Journey to Duarte 13:09 The Importance of Presentation Design 26:13 Coaching and Delivery Techniques 33:37 Live Audience vs. Virtual Presentations 33:48 Choosing the Right Presentation Platform 34:57 Converting Presentations Across Platforms 36:58 Presentations Making the Case 38:37 Helping Small and Medium-Sized Businesses 41:49 The Duarte Academy and Its Origins 44:46 The Importance of Presentation Design 46:25 Starting a Project with Big Clients 49:49 Simplifying Complex Information 54:38 Tips for Effective Presentation Design 01:05:21 Final Thoughts and Farewell

Your Marketing Team Is About to Get Cut (Here's Why That's a Mistake)

Eric and Mike have a hunch that communications is more valuable than most organizations give it credit for. So they do what any good hosts would do and bring in Sheila Johnston, someone who can actually back that up. The conversation gets into why so many organizations treat marketing and communications as an afterthought, what it looks like when a company builds it into the foundation instead, and why that difference tends to show up directly in revenue and longevity. There is also a thread about brand equity, what it actually means, and why checking off a mission and values retreat does not quite cut it. If that was not enough, the episode also teases something new on the horizon that solo marketers will not want to miss. Links Mentioned in the show: www.revenuespeaks.com [http://www.revenuespeaks.com] _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] _____________________________________ 01:08 Why ROI Gets Cut 02:38 Investing in Downturns 03:20 Meet Sheila Johnston 04:43 Comms as Strategy 06:25 Brand Equity and Trust 07:25 Mission Is Not Enough 09:14 North Star Messaging 11:46 Audit Budget and Culture 13:33 How Much to Spend 15:15 Status Quo vs Legacy 16:02 Comms As Infrastructure 16:46 Marketing Drives Revenue 17:34 Beyond Checkbox Marketing 18:48 Chasing Event Attendance 19:31 Case Study Associations West 21:10 Launching Revenue Speaks 22:50 Who The Show Serves 28:19 Systems Over Tactics 30:13 Clarity And Execution 33:00 Where To Subscribe 33:46 Revenue Test One Liners 34:29 Closing Thoughts And Outro

22 Years of PR Taught Her One Brutal Truth About Crisis. An interview with Vanessa Sapino.

Vanessa Sapino, Senior Vice President and Partner at FleishmanHillard's Sacramento office, joins host Eric Grotenhuis to talk about the real work behind public relations and why she has spent 22 years doing it. From leading the Kubota account for 17 years to one career-defining moment with a celebrity client that she never saw coming, Vanessa has built a career around being ready for whatever comes next. She gets honest about how PR actually shows up for marketing teams, why the best-laid plans always need a Plan B, when to make a statement and when silence is the smarter play, and how she is putting AI to work without ever letting it leave her hands unchecked. If you have ever wondered what is happening behind the scenes when a brand handles a moment well (or scrambles when it does not), this one is for you. Links Mentioned in the show: https://fleishmanhillard.com/ [https://fleishmanhillard.com/] https://www.linkedin.com/in/vanessajsapino/ [https://www.linkedin.com/in/vanessajsapino/] _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] _________________________ 00:31 Meet Vanessa Sapino 01:30 PR Versus Marketing 03:35 Planning And Pivoting 08:09 Sacramento Niche Focus 11:55 Building Media Networks 16:25 Networking Habits 21:32 Weekly Workflow Systems 25:32 Crisis Story Hurricane 32:24 PR Timing Decisions 33:00 Crisis Plans and Messaging 36:35 When Silence Wins 39:45 PR Versus Marketing 41:16 Writing and Press Releases 42:08 Sponsored Content Mix 44:13 Trust in Local News 47:51 Responsible AI in PR 53:39 Career Lessons and Biz Dev 57:17 PR Team of One Advice 58:39 Connect and Wrap Up

One Person. Not Enough Hands. Here's What to Do.

When a fan messaged in with real frustration about being stretched too thin, Eric and Mike did what they do best: turned it into a conversation worth having. This one is all about the challenge of finding help when you're a marketing team of one, and why it is harder than it sounds. They dig into how to figure out what you actually need help with before you go looking, why handing everything to someone new on day one is a recipe for disappointment, and how to vet partners in a way that builds real trust over time. They also get into where to find the right people, from local creative communities to professional networks, and why investing in those relationships before you desperately need them is the move. Links mentioned in the show: https://dribbble.com/ [https://dribbble.com/] https://www.behance.net/ [https://www.behance.net/] _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne [http://www.youtube.com/@MarketingTeamofOne] Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ [https://www.linkedin.com/in/michael-d-hendry/] 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ [https://www.linkedin.com/in/eric-grotenhuis-pagedesign/] 🔗https://www.linkedin.com/showcase/marketingteamofone/ [https://www.linkedin.com/showcase/marketingteamofone/] Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies [http://www.marketingteamofone.net/freebies] _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ [https://www.reddit.com/r/marketingteamofone/] Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone. [http://www.marketingteamofone.net]com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ [https://marketing-team-of-one-show.printify.me/] _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii [https://fathom.partnerlinks.io/2mzzhdo4ekii] _____________________________________ 00:00 Empowered To Network 00:20 Why Solo Marketers Need Help 01:18 Define The Help You Need 04:26 Build Trust With Small Tests 05:30 Find Partners In Communities 11:17 Online Platforms And Pitfalls 12:37 Marketplaces And Low Risk Trials 15:07 Network Pays Dividends 18:16 Build A Trusted Stable 20:53 Wrap Up And Where To Connect