Melina Palmer, Host of the Brainy Business Podcast and Applied Behavioral Economics Instructor at Texas A&M

Melina Palmer, Host of the Brainy Business Podcast and Applied Behavioral Economics Instructor at Texas A&M

In the latest installment of Marketing Trailblazers, Jeremy and Jess sit down with Melina Palmer, host of The Brainy Business Podcast and author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Together, Jeremy, Jess, and Melina discuss: * Key principles every marketer should understand to effectively influence consumer behavior. * What inspired Melina to start The Brainy Business Podcast. * Emerging trends and developments in behavioral economics that marketers should pay attention to.

Jaime Cabrera, VP Group Creative Director, Innocean

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jaime Cabrera, Executive Creative Director, author of What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, and host of the Confessions of a Creative Director podcast.Together, Jeremy, Jess, and Jaime discuss: * Experiential marketing * How the creative industry has evolved over the years and what key trends are shaping the future * Jaime's best advice for marketing directors/CMOs on how to work with agencies Get Jaime's book, What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, here: https://amzn.to/3TL2Bip [https://amzn.to/3TL2Bip] Get Jeremy's book, Climb: The Risks and Rewards of Elevating Your Brand here: https://amzn.to/3Q7ASHq [https://amzn.to/3Q7ASHq]

Jac Bedrossian, Influencer Marketing Specialist IHG Hotels

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jac Bedrossian, Influencer Marketing Specialist for IHG Hotels & Resorts to discuss: * Selecting the right influencers * Avoiding common mistakes * Connecting the right influencer to the right business (aka how to get the best ROI) Get Jeremy's new book Climb here :https://amzn.to/3Q7ASHq [https://amzn.to/3Q7ASHq]

Prasid Pathak, Fractional CMO and Growth Consultant

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Prasid Pathak, 5-time CMO and trailblazer for growth consulting and fractional marketing.Prasid has helped many startups double (even triple!) their revenue. His expertise in the field and flexibility to juggle multiple fractional CMO positions at once showcases his passion for both growing businesses and teaching people how to grow. In the episode, Jeremy, Jess, and Prasid discuss: * Rise of Fractional CMOs * Modular Marketing * Common Challenges or Limitations That Startups and Fractional CMOs May Face Get Jeremy's new book, Climb, here: https://amzn.to/3Q7ASHq [https://amzn.to/3Q7ASHq]

Stephanie Stuckey, Chair of Stuckey's Corporation

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Stephanie Stuckey, Chair and granddaughter of the founder of Stuckey's Corporation. Together, they discuss what it takes to revive a family business and the magic behind Stuckey's. At its peak, Stuckey's dominated the roadside game with over 400 stores and 4000 billboards across the country. What you can expect from the episode: * The importance of having a brand story. * The highs and lows of reviving a business. * Developing a new strategy plan for a legacy brand. * How delicious Stuckey's pecan rolls are, of course! Don't miss out on what we consider our sweetest episode yet! Get Stephanie's new book Unstuck here: https://amzn.to/3w0NKZg [https://amzn.to/3w0NKZg] Get Jeremy's new book Climb here: https://amzn.to/3Q7ASHq [https://amzn.to/3Q7ASHq]