Choosing the Right Agency Partner | Part 1

Adolescent Treatment in Crisis: THC, Social Media and Recovery with John Lieberman

What do 41 years in adolescent behavioral health teach you, and what does the field still get wrong? John Lieberman, CEO of Visions Adolescent Treatment Centers, joined MasterMined at NAATP Nationals 2026 to break down the forces reshaping teen addiction: skyrocketing THC potency, social media's role in rewiring young brains, and why the warning signs parents have been taught to look for no longer apply. John also shares what effective adolescent treatment actually looks like, how family systems drive or derail recovery, and the story behind AYAC, one of the field's most respected annual gatherings. If you work in behavioral health, lead a treatment organization, or care about what's happening to the next generation, this conversation is essential listening. Key Moments 02:32 – John introduces himself and reveals he's been in the field since July 29, 1985 — 41 years 04:28 – Why adolescent treatment's best-kept secret is how quickly young people can change 05:40 – The three forces driving teen addiction today: THC, social media, and misinformation 06:36 – UCLA's Dr. Fong on THC and mental health: the research says zero benefits 09:40 – Why traditional warning signs of teen substance abuse no longer apply — and what parents should watch for instead 26:18 – John's philosophy of staff culture: everyone who shows up at Visions shows up because they care 39:03 – The origin story of AYAC and the late Dr. Fiona Ray's role in building the conference 42:21 – John's daughter's treatment center, Spirit Mountain Recovery, and the legacy recovery builds Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined [https://snapshotinteractive.com/mastermined] Connect with John Lieberman: https://www.linkedin.com/in/visionsadolescenttreatment/ [https://www.linkedin.com/in/visionsadolescenttreatment/] | https://visionsteen.com/ [https://visionsteen.com/] Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner [https://www.linkedin.com/in/markscrivner] | https://snapshot.agency/health [https://snapshot.agency/health] Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ [https://www.linkedin.com/in/jeff-skillen-199507/] | https://www.skillsetenterprises.com [https://www.skillsetenterprises.com] Our Sponsor - Snapshot: https://snapshot.agency/health [https://snapshot.agency/health] Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined [https://snapshotinteractive.com/mastermined] #MasterMinedPodcast #BehavioralHealth #AdolescentTreatment #AddictionRecovery #TeenMentalHealth #THCAwareness #BehavioralHealthLeadership

AI in Behavioral Health: How a Year of Data Transformed Clinical Outcomes with Brian Wind

What happens when a clinically-minded leader decides to stop watching AI from the sidelines and actually run the experiment? Brian Wind, Ph.D., Chief Clinical Officer at JourneyPure, did exactly that, launching a year-long clinical research study into AI-assisted documentation and operations, and measuring every metric that mattered. This episode of MasterMined covers how JourneyPure implemented the Sunwave AI assistant across a multi-state system of care, the data they collected, and the outcomes that surprised even Brian. Leaders tuned in will come away with a clear-eyed, evidence-grounded playbook for evaluating AI in their own organizations, and a compelling case for why the time to move is now. Key Moments 02:07 – Brian shares his background as a psychologist, person in long-term recovery, and how personal mission drives his work 04:08 – How declining KPIs sparked the decision to explore AI integration at JourneyPure 06:00 – The logic behind consolidating into Sunwave's ecosystem before adding AI 08:50 – Year-long clinical research methodology: user satisfaction surveys at launch, 3 months, and 12 months 10:16 – Unexpected finding: the AI's biggest initial concern (accuracy) became its most celebrated benefit 11:56 – How AI-freed clinician time led to a 9% drop in AMA rates — and an estimated $14.52M annualized revenue impact 15:57 – Unused authorized days reduced from 24% to 2.5%, and the combination of factors that made it happen 25:35 – 44 minutes saved per biopsychosocial assessment; QA ratings up 46% for clinicians and 39% for medical providers 28:20 – From caution to craving more: how staff sentiment shifted completely by the one-year mark Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Brian Wind: https://www.linkedin.com/in/brian-wind-7a365216b | https://journeypure.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #BehavioralHealthLeadership #TreatmentCenter #AIinHealthcare #ClinicalOperations #MentalHealthLeadership

What Happens After Discharge: Closing the Gap in Addiction Recovery Care with AJ Diaz

What happens to your patients when they walk out the door? For most treatment centers, that question is answered with a sheet of paper and a handshake, and AJ Diaz knows exactly how that feels. Co-founder of You Are Accountable and a person in long-term recovery himself, AJ joined hosts Mark Scrivner and Jeff Skillen on the floor of NAATP National 2026 to share how he and his co-founder, Matt, turned a gap in the continuum of care into a thriving, peer-led continuing care platform. The conversation covers the clinical and personal origins of Accountable, why the first four hours after discharge may be the most dangerous, how 5,000 patients have produced outcomes that are turning heads industry-wide, and what the future of tech-enabled peer support looks like for behavioral health operators. Whether you run a treatment center, manage discharge planning, or are simply trying to extend the reach of your clinical work, this episode delivers a blueprint for rethinking post-discharge care. Key Moments * 03:11 – AJ shares the personal origin story: leaving treatment with a sheet of paper, a terrified family, and a self-designed accountability system that carried him through 3 years of early recovery * 04:42 – The clinical insight that sparked Accountable: 12–13 hours in group, 168 hours in a week, and no window into what patients were doing outside the therapeutic structure * 06:55 – Why peers deserve to be more than "Joe who takes you to a meeting" — the case for professionalizing peer support * 08:31 – Outcomes that challenge the industry standard: 12% return to higher level of care against a national average of 40–50%, drawn from 5,000 patients * 11:42 – Contingency management, recovery capital assessments, and the engagement mechanics that keep members active on the platform * 14:45 – The discharge timing debate: why Accountable starts engaging patients two hours before they leave, not days after * 18:10 – Transparent pricing, insurance reimbursement goals, and the equity argument for making continuing care accessible to the masses * 21:30 – Connection as the antidote to addiction: how virtual peer support expands access to community across treatment deserts and time zones Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined [https://snapshotinteractive.com/mastermined] Connect with AJ Diaz: https://www.linkedin.com/in/aj-diaz-lmsw-casac-19608a195/ [https://www.linkedin.com/in/aj-diaz-lmsw-casac-19608a195/] | https://www.youareaccountable.com/ [https://www.youareaccountable.com/] Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner [https://www.linkedin.com/in/markscrivner] | https://snapshot.agency/health [https://snapshot.agency/health] Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ [https://www.linkedin.com/in/jeff-skillen-199507/] | https://www.skillsetenterprises.com [https://www.skillsetenterprises.com] Connect with Lee Pepper: https://www.linkedin.com/in/leepepper [https://www.linkedin.com/in/leepepper] | https://www.neveroutmatched.com [https://www.neveroutmatched.com] Our Sponsor - Snapshot: https://snapshot.agency/health [https://snapshot.agency/health] Follow MasterMined: https://snapshotinteractive.com/mastermined [https://snapshotinteractive.com/mastermined] #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #PeerSupport #BehavioralHealthLeadership #TreatmentCenter #RecoverySupport

Recovery, Belonging, and the Future of Behavioral Healthcare with Dr. Joseph Lee

What does it take to move behavioral healthcare from the margins into the mainstream? Mark Scrivner and Jeff Skillen sit down with Dr. Joseph Lee, President and CEO of the Hazelden Betty Ford Foundation, for a powerful conversation about stigma, community, innovation, and the future of addiction treatment at NAATP National 2026. Dr. Lee shares how Betty Ford's legacy continues to shape the industry, why belonging may be the most overlooked element of recovery, and how Hazelden Betty Ford is leveraging data, AI, research, and standardized care to advance truly personalized treatment. From the role of recovery communities to the promise of emerging therapies, this episode explores how behavioral healthcare can maintain its humanity while embracing innovation, and why people get better when they feel seen, valued, and connected. Key Moments 00:56 – The story behind Betty Ford's commemorative White House stamp and recovery legacy 03:26 – Why breaking stigma requires more than storytelling 05:07 – How training at Duke and Johns Hopkins shaped Dr. Lee's leadership philosophy 10:20 – The evolution of Hazelden and the power of recovery communities 15:22 – Why standardized care is the foundation for personalized treatment 20:07 – Building workforce pipelines through innovative education programs 25:06 – Measuring "changing hearts" in addiction recovery 31:04 – Why the traditional medical model struggles with chronic behavioral health conditions 35:14 – The opportunities and risks of AI in behavioral healthcare 41:44 – The surprising lesson a young patient taught about community and connection Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined [https://snapshotinteractive.com/mastermined] Connect with Joseph Lee: https://www.linkedin.com/in/joseph-lee-m-d-0063b931/ [https://www.linkedin.com/in/joseph-lee-m-d-0063b931/] | https://www.hazeldenbettyford.org/ [https://www.hazeldenbettyford.org/] Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ [https://www.linkedin.com/in/markscrivner/] | https://snapshot.agency/health [https://snapshot.agency/health] Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ [https://www.linkedin.com/in/jeff-skillen-199507/] | https://www.skillsetenterprises.com [https://www.skillsetenterprises.com] Our Sponsor - Snapshot: https://snapshot.agency/health [https://snapshot.agency/health] Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Trust, Diagnosis & Fixing What's Broken in Behavioral Health with Cole Dyar

What happens when behavioral healthcare moves beyond labels and starts focusing on root causes? In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with Cole Dyar, Executive Director of Northbound Treatment Services and Co-Founder of Nourish Wellness, to discuss the evolution of mental health treatment, the importance of accurate diagnosis, and why outcomes—not assumptions—should guide care. Cole shares his journey from recovery to leadership, how Nourish Wellness was built to address gaps in psychiatric care, and why understanding the person behind the diagnosis is essential for lasting recovery. He also explores the challenges facing behavioral healthcare today, including payer relationships, workforce development, operational alignment, and the growing role of artificial intelligence. Whether you're a behavioral health executive, clinician, operator, or innovator, this conversation offers practical insights on building programs that truly improve outcomes while preparing organizations for the future of care. Key Moments 01:35 – Cole shares his recovery journey and entry into behavioral healthcare 04:16 – Identifying critical gaps in psychiatric stabilization and treatment access 14:15 – The vision behind launching Nourish Wellness 15:45 – Why accurate diagnosis changes everything for patients 18:02 – Measuring outcomes and proving treatment effectiveness 20:07 – What truly effective mental health treatment looks like 25:23 – The biggest challenges facing behavioral healthcare today 29:57 – A powerful perspective on addiction stigma and person-centered care 40:39 – Becoming an AI champion inside a large treatment organization 48:56 – The future of AI implementation in behavioral healthcare Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined [https://snapshotinteractive.com/mastermined] Connect with Cole Dyar: https://www.linkedin.com/in/coledyar/ [https://www.linkedin.com/in/coledyar/] | https://northboundtreatment.com [https://northboundtreatment.com] Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ [https://www.linkedin.com/in/markscrivner/] | https://snapshot.agency/health [https://snapshot.agency/health] Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ [https://www.linkedin.com/in/jeff-skillen-199507/] | https://www.skillsetenterprises.com [https://www.skillsetenterprises.com] Our Sponsor - Snapshot: https://snapshot.agency/health [https://snapshot.agency/health] Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.