Mate, Spot Me
In this episode, we sit down with Ed Morrison, Country Manager for Australia and New Zealand at CrossFit, to unpack what continues to make CrossFit relevant in an increasingly competitive fitness landscape. We explore the affiliate model, the balance between methodology and flexibility, and the realities of running a CrossFit business today. We also get into the evolution of CrossFit globally and locally, how the brand has matured over time, and the ongoing challenge of separating the sport from the everyday gym experience. We cover: * Why service quality outweighs marketing and branding * The role of methodology in building successful affiliates * Retention, community, and long-term member value * Navigating trends without losing your core offering * The difference between CrossFit as a sport vs a training model Catch you next time mates. Apple Podcasts: https://podcasts.apple.com/au/podcast/mate-spot-me/id1825744433 [https://podcasts.apple.com/au/podcast/mate-spot-me/id1825744433] Spotify: https://open.spotify.com/show/7bPjITT99fBLQ0DbyxhheV [https://open.spotify.com/show/7bPjITT99fBLQ0DbyxhheV] LinkedIn: https://www.linkedin.com/company/mate-spot-me/ [https://www.linkedin.com/company/mate-spot-me/] Instagram: https://www.instagram.com/matespotme/ [https://www.instagram.com/matespotme/]
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