MEA Treasurers Podcast
What does it really take to move from finance professional to a CFO? In this episode, we sit down with Bruno Massera, CFO, to unpack the mindset, skills, and trust required to lead at the highest level of finance. From AI and coding to trust and communication, this conversation reveals what matters most at the top of finance. 00:00 Intro 00:52 Bruno’s Journey 05:15 FP&A vs Treasury Skills 06:44 How Treasurers Build FP&A Skills 08:58 Explaining Treasury to the Business 11:54 What is “Value Creation”? 13:34 Treasury's role in Value Creation 14:43 Treasury vs Finance: A Mindset Shift 16:20 EBITDA vs. Cash Flow 18:17 Setting Organization's KPIs & Incentives 21:34 How to Position Yourself for the CFO Role 23:32 Translating Treasury to Others 27:17 How to Approach Senior Leaders 31:49 The Skills Every CFO Needs 33:56 Coding & AI in Finance and Treasury 38:34 Why Trust Is the Most Important Skill 43:18 The Importance of Treasury 52:42 Final Advice for Aspiring CFOs Guest Speaker Name: Bruno Massera Title: CFO - International Markets at MBRF LinkedIn: https://www.linkedin.com/in/brunomassera/ Company Link: http://mbrf-global-foods-company Host Name: Mohamed Kortam LinkedIn: https://www.linkedin.com/in/mokortam/ Watch the Episode on: Youtube: https://www.youtube.com/@MEATreasurers/ Subscribe & Stay Updated If you enjoyed this episode, don't forget to like, subscribe, and hit the bell icon for updates on our latest discussions around the latest in Corporate Treasury for the MEA region. Follow us on: LinkedIn: https://www.linkedin.com/company/meatreasurers Instagram: https://www.instagram.com/meatreasurers/ A word from our partner: Treasury is changing fast: new risks, new regulations, and new opportunities. So how do you stay ahead? The Association of Corporate Treasurers has been helping professionals globally for nearly 50 years. From qualifications and training to networks, events, and exclusive content, the ACT is where you can grow your skills and connect with a global community of treasury professionals. Become part of a network that gives you a stronger voice and the chance to shape the future of your profession. Visit treasurers.org to find out more.
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