075: Behind the Scenes: Partner 016, Preva Marketing Shoot

075: Behind the Scenes: Partner 016, Preva Marketing Shoot

Kevin and Julia go behind the scenes of Alpha's newest partner, Preva Aesthetics, and unpack the energy, branding, and creative direction behind the launch. From Denver to Encinitas, the conversation explores how Preva blends wellness culture, preventative aesthetics, mindset, and community into something that feels completely unique in the med spa space. Kevin shares stories from the shoot, the inspiration behind the visuals and music, and how the team's personality shaped the final brand film. The episode also dives into Michelle's vision for creating a healthier and more intentional aesthetic experience while building a team culture rooted in positivity, confidence, and connection. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] https://prevaaesthetics.com/ [https://prevaaesthetics.com/] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]

074: How to Turn More Leads Into Booked Patients

Run the ad, get the lead, wipe your hands of it. That is the trend Mitch keeps seeing, and it is exactly the wrong way to think about it. Mitch, Riley, and Andrea break down what it actually takes to move a patient from first touch all the way to rebooked and retained. That means knowing your phone conversion rate, your missed call rate, your no-show rate, and what each one is actually costing you. A 50% cancellation rate is not just an ops problem. At $10,000 in ad spend, that is $5,000 gone. And the fix is rarely a big overhaul. Sometimes it is a missed call text back. Sometimes it is a provider walking a patient to the front desk. Sometimes it is one personalized text that drops a 60% no-show rate down to 20%. Marketing and operations are not separate teams. They are running the same race, and this conversation gets into exactly what happens when they actually work that way. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/lCI-PdANM_I [https://youtu.be/lCI-PdANM_I] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]

073: Behind the Scenes: Partner 010, Cami Rebrand

A rebrand is easy to judge when you only see the final result. What you don't see is everything that got cut along the way. Kevin, Lauren, and Julia go behind the scenes of the rebrand of Cami Aesthetics. The name stayed, but almost everything else moved. That decision alone sets up the core tension. How far do you push a brand before it loses recognition, and how much do you hold onto before it feels outdated. They break down how creative direction evolves in real time, why early concepts are often wrong, and what happens when you move away from the standard clean aesthetic most clinics default to. The conversation also connects branding decisions back to patient behavior and what people are actually looking for. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] https://camiaesthetics.com/ [https://camiaesthetics.com/] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]

072: Ads, Social, SEO, or Email: What Actually Drives Revenue?

Kevin, Mitch, and Andrea break down one of the most common questions in med spa marketing: where should you actually spend your budget? They walk through the real role of each channel, from paid social and paid search to SEO, email, and SMS, and explain why no single channel is enough on its own. Paid social helps build awareness and demand, while paid search captures high-intent patients, but both depend on a strong website and brand to convert. The conversation also highlights why diversification matters, how competition impacts costs across channels, and why many clinics overlook the value of the audience they already have. From Google Business Profile to email marketing, this episode focuses on building a system that works together to drive consistent growth. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/mgoottASX1Q [https://youtu.be/mgoottASX1Q] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]

071: The Capacity Problem: What to Do When You Add More Appointment Slots

Opening more days, adding providers, or launching a new location should mean more revenue. But without the right strategy, it often leads to empty schedules and frustrated teams. Kevin, Mitch, and Riley break down the real problem behind capacity and why simply expanding is rarely the answer. They explore how utilization, not availability, drives growth, and why marketing and operations must work together from the start. From early content and local outreach to rebooking strategies and provider coordination, this conversation focuses on what actually fills schedules. The biggest takeaway is simple: capacity problems are predictable, and when handled correctly, they become an opportunity instead of a risk. RESOURCES: https://www.partnerwithalpha.com/goodies [https://www.partnerwithalpha.com/goodies] WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/dBEfl1xtinQ [https://youtu.be/dBEfl1xtinQ] LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ [https://www.partnerwithalpha.com/] FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ [https://www.instagram.com/partnerwithalpha/] https://www.linkedin.com/company/alpha-aesthetics-partners/ [https://www.linkedin.com/company/alpha-aesthetics-partners/]