How much advertising do you need? | Episode 3

The male customer | Episode 6

The male customer Male aesthetic client and industry trends.  We talk about why every medspa needs to offer service for me, what those services are and why men are loyal customers.  We also discuss how to properly market to the male client as well as sales strategies during the consultation process.   www.dermaestheticconsulting.com

Fortune in the follow up | Episode 5

Fortune in the follow up   On this episode we discuss why the fortune is in the follow up within your medical spa.  How and when to follow up with your customers and why following up can grow your revenue.   www.dermaestheticconsulting.com

Number one thing owners should invest in | Episode 4

Number one thing owners should invest in. On this episode we discuss ways to increase revenue.  Sales strategies and sales training and why is the number way to grow your medspa business.  We discuss key characteristics for your front office staff, effective consultation strategies and how to effectively convert leads into customers that want to purchase with your business.  www.dermaestheticconsulting.com

How much advertising do you need? | Episode 3

How much advertising do you need? We dive in deep to medspa advertising.  How much should you invest and what type of return should you expect.  We also discuss the number one area that owner lose money and why lead conversion is the most important employee skill you want your staff to excel in.   Website www.dermaestheticconsulting.com

Why medical spas fail party two | Episode 2

Why medical spas fail party two | Compliance and Laws We talk about medspa compliance and the rules and regulations surrounding the industry.  Aj talks about her personal experience with competitors and why it’s so important to know the laws and regulations and how to protect yourself.   We also talk about staffing issues and what owners should look for in finding the right staff and why having a  medical director is so important and what do doctors need to know if they want to be a medical director.   Website www.dermaestheticconsulting.com