Your Business Needs a Skincare Routine

Your Email List is a Dinner Party

Lindsey Paulson emphasizes the importance of building and maintaining an owned email list as a crucial asset for business stability and growth. She compares email marketing to hosting a dinner party, highlighting strategies for effective list building, engagement, and sales without being pushy. Chapters 00:00 The Importance of Email Lists 02:53 Crafting the Perfect Invitation 06:10 Setting the Table: Welcome Sequences 08:59 Engaging Conversations: Regular Email Content 11:47 Re-engagement Strategies for Cold Lists Join FloDesk Email Marketing! [https://flodesk.com/c/2RCUL7]

Your Business Needs a Skincare Routine

Most entrepreneurs are stuck spending hours on manual client follow-ups and clunky onboarding, unknowingly sabotaging their growth. What if your backend workflows could serve you like a skincare routine—layered, intentional, and effortless? Lindsey Paulson reveals how to transform your chaotic business processes into a glowing, automated system that works while you sleep, spend time with family, or even vacation.In this episode, Lindsey breaks down your business’s backend into four powerful skincare-inspired steps—cleansing, toning, moisturizing, and SPF—that will elevate your client experience and free up hours each week. You'll discover how to streamline inquiries with automated contact forms, nurture clients effortlessly with onboarding sequences, and maintain lasting relationships through simple, effective follow-up routines. She shares insider tips on choosing the right tools—whether it’s HoneyBook, Dubsado, or even Google Forms—and explains how layering automation in the right order creates consistency and trust without feeling "salesy" or impersonal. We also explore the high stakes of neglecting your offboarding and follow-up, revealing why every touchpoint is an investment in future referrals and repeat business. Lindsey emphasizes that automation isn’t cold—it’s the secret weapon to serving your clients with care, even when you’re off the clock. By the end, you’ll be inspired to pick one messy part of your client journey this week and start transforming it into a simple, effective system that saves time, reduces stress, and keeps your business glowing. Perfect for entrepreneurs overwhelmed by their growing to-do list or anyone tired of wearing all the hats, this episode gives you a clear, actionable roadmap to build a backend that feels as nourishing and effortless as your favorite skincare routine. Because when your systems shine, your business—and your life—can too.

Mastering SOPs: The Key to Scaling Your Business

In this episode, Linds Paulson shares practical strategies for small business owners to create effective SOPs, streamline processes, and prepare for hiring. Learn how to document workflows, set clear expectations, and leverage tools to scale your business efficiently. Key Topics Importance of SOPs for business growth Steps to document business processes Tools and platforms for SOP creation How to onboard and train new team members Strategies to reduce overwhelm and increase efficiency Chapters 00:00 A New Era of Teaching and Business Insights 00:56 Hiring: The Right Processes and Mindset 03:37 Documenting Processes for Business Success 12:09 Brain Dumping: The First Step to Clarity 18:16 Creating Effective Standard Operating Procedures (SOPs) ClickUp Project Management [https://app.clickup.com/signup?utm_source=in-app&utm_medium=owned&utm_campaign=inapp_owned_ar_ref_x_promo_all-devices_x_lp_in-app-referral_all-departments_x_settings&utm_term=9014462222_96155176&promo=SHARE10]

The Power of Community in Mental Health Support: Project 55

Justin Goodman serves as Managing Director and co-founder of Project 55, a non-profit focused on transforming mental health outcomes in the workplace. A published author, Justin has written Agency Amplified, The Insurance Talent Magnet, and Retain: The Future of Learning in a Distracted World. Driven by a belief that the organization's greatest asset is its people, Justin is dedicated to raising the standard for how the company develops, supports, retains and empowers it's talent. More information on the free Mental Health First Responder's Training Program can be found at www.project55.org

Transforming Your Space: The Journey of FunCycled

Sarah Trop is an award-winning interior designer, lifestyle blogger, and founder of FunCycled, a design-forward company rooted in sustainability, creativity, and faith. With a love for repurposing and a passion for transforming old homes into peaceful sanctuaries, Sarah has spent over 13 years creating dignified, high-impact spaces across the country—including an 1802 farmhouse and a 1895 flipped historic trolley house. Her work and voice have been celebrated across media and design circles, from winning HGTV’s Flea Market Flip to appearances on the Rachael Ray Show, winning BYUtv’s Survivalist, and features in House Beautiful, Country Living, Life at Home Magazine, and the Better After Blog. Most recently, her biophilic design expertise was spotlighted in a full-length feature by the Times Union. Sarah’s signature design approach fuses her fine art background, hands-on construction experience, and heart-centered mission to help people find peace in their surroundings. She is especially known for her work in small-space solutions, midcentury modern revivals, and trauma-informed design for nonprofits supporting survivors of trafficking and individuals experiencing homelessness. As an engaging speaker, she’s been a guest lecturer at RPI College, a trainer at entrepreneurial events, and a keynote speaker at Christian women’s conferences, where she champions women in faith and business. With deep roots in family, home, and global exploration, Sarah lives to inspire others to uncover the extraordinary in the everyday and partner with brands that align with her values of creativity, sustainability, and purpose-driven living. Whether she’s repurposing antique furniture, scaling a design from budget-friendly to high-end, or exploring the integration of AI in interior design, Sarah Trop is a voice to watch—and one that elevates every space and story she touches. Links: https://funcycled.com/ https://www.instagram.com/funcycled/ https://www.instagram.com/tropofalltrades