The bridge to smarter Marketing starts here…

Why the right partnership changes everything for your business

Mike Lange, President of Large Financial Advisors (LFA) [https://www.langefinancialadvisors.com/about], Inc., joins the podcast to share why his partnership with Midland National continues to deliver for his business and his clients. With more than 25 years in the industry, Mike shares how his approach has strengthened client relationships and created new opportunities for growth.  In this episode, we cover: * How Mike and LFA approach building and growing their business * What makes the Midland National partnership work and who it’s best suited for * How the Midland Direct model supports advisors through products, service, and relationships * Why the right partnership can simplify your business and elevate the client experience

3 keys to valuing, buying, and selling a practice feat. special guest, Ty Young

Hear from one of Midland National’s top agents, Ty Young, as he breaks down three critical keys to valuing, buying, and selling a practice. Drawing from extensive acquisition experience, Ty shares practical insight into what makes a transition successful for both buyers and sellers. In this episode, we cover: * What drives real business value * How to evaluate an acquisition opportunity * Key considerations when preparing to sell * Ways buyers can create future growth

Play your own game: The mental edge for peak performance with Dr. Julie Bell

In this special episode of Mic’d Up with Midland, we’re joined by Dr. Julie Bell, Founder and President of The Mind of a Champion, to highlight what it takes to perform at your best when it matters most. With experience coaching top athletes, executives, and business professionals, she shares practical strategies for maintaining peak performance in a fast-moving, high-pressure industry. In this episode, we cover: * Julie’s journey into mindset and performance coaching * How top performers maintain momentum without burning out * What coaching in the moment looks like and why it matters * How to keep winning as markets and conditions evolve

Turning strategy into seats with AcquireUp

In this special episode of Mic’d Up with Midland, Nick Schmidt, Marketing Consultant with AcquireUp, shares how financial professionals can use event marketing to drive strategic growth and stronger results. You’ll hear: * The role event marketing plays in supporting seminars and workshops * How AcquireUp blends research and strategy to drive results * Best practices that help advisors stand out * Ways these tools can support your business at any stage

The bridge to smarter Marketing starts here…

In this special episode, Kristy Smith, General Manager of Advisor Solutions, Broadridge, discusses how financial professionals partnering with Midland National can use Broadridge’s marketing solutions to grow their business and stay competitive, including: * What makes Broadridge’s value stand out * How Broadridge can help elevate your book of business * How you can start working with Broadridge