112: Brandon Hayes on You're Not Alone: His CFP Guide to Walking Widows Through Grief and Finance

113: Rise. Rule. Repeat. — The Championship Framework That Changes When You Win with Matt Knoll

Matt Knoll walked into Baylor in 1997 and told the local paper his goal was to win a national championship. The reporter laughed out loud. At the time, that reaction was fair. The program hadn't won a conference match in eight years. The courts were slanted. There was no bathroom, no equipment room, no stands. Twenty-two seasons later, Knoll left with a 510-150 record, 13 Big 12 titles, and Baylor's first team national championship. The hard part wasn't getting there. It was learning that the way he led to get there would stop working once they arrived. In this episode, Matt joins Gabe McManus to break down his three-phase framework, Rise, Rule, and Repeat, and explain why the leadership that carries a team from nothing to something can quietly undermine a team already capable of winning it all. He shares the moments in his career where he got it wrong, how he figured out what needed to change, and what he now brings to coaches and business leaders who are trying to push through their own ceilings. About Matt Knoll Matt Knoll served as Director of Men's Tennis at Baylor University for 22 seasons, retiring in 2018 with a career record of 510-150. Under his leadership, Baylor won 13 Big 12 Conference regular season titles, eight Big 12 Tournament championships, and the 2004 NCAA National Championship. A three-time National Coach of the Year and six-time Big 12 Coach of the Year, Matt was inducted into the Baylor Athletics Hall of Fame in 2008. He now works as a leadership consultant and coach and is the author of Rise. Rule. Repeat.: The Champion's Framework for Building and Sustaining Elite Teams. What We Cover * Why Matt saw opportunity in eight slanted courts and no bathroom when nobody else did, and how he framed that vision to recruits from day one * How he raised over $22 million by connecting donors to a community vision before the program had earned any national recognition * The "Leadership Gremlins" concept and the season Matt's own coaching nearly cost his team a championship from the inside out * What championship coaches across football, swimming, and wrestling taught him about when to push and when to let go * The PPH framework (Professionalism, Pride, Heart) and why his team kept it a secret while ranked number one in the country * How to know which phase your team or business is actually in, and why misreading it is the most common leadership mistake Resources Mentioned * Book: Rise. Rule. Repeat [https://www.amazon.com/Rise-Rule-Repeat-Champions-Sustaining/dp/B0GPFH83V6].: The Champion's Framework for Building and Sustaining Elite Teams by Matt Knoll Connect with Matt Knoll * Email: matt@mattcanola.com * LinkedIn: Matt Knoll [https://www.linkedin.com/in/matt-knoll-80b30a3a5] Support the show [https://www.milliondollarproducershow.com]

112: Brandon Hayes on You're Not Alone: His CFP Guide to Walking Widows Through Grief and Finance

She had a million dollars in her account and she was convinced she'd lose her house by the end of the month. That's not a financial problem. That's grief lying. And if you don't know how to recognize it, you'll either rush your client into decisions she'll regret, or lose her trust entirely. Episode Summary In this episode, Brandon L. Hayes, CFP, founder of Compass Financial Group and author of You're Not Alone, shares what 26 years of working almost exclusively with widows has taught him about grief and financial decision-making. Brandon's perspective is personal: he lost his father at 13 and watched a trusted advisor help his family stay financially whole. That experience became a calling. He breaks down why the traditional planning process doesn't fit widows, what grief lies look like in practice, which financial landmines to watch for in the first months after a loss, and how advisors and adult children can support without taking over. This is essential listening for any advisor who works with clients navigating the widow transition. About Brandon L. Hayes Brandon L. Hayes, CFP, is the founder of Compass Financial Group in Evansville, Indiana, where he has specialized in working with widows for over 26 years. His calling began at age 13 when his father passed away, and he witnessed firsthand the stabilizing impact a trusted financial advisor had on his family. Brandon is the author of You're Not Alone, a guide he describes as a ministry and a mission: walking widows through the financial decisions that can't wait and the ones that can, in plain language. The financial advisor who helped his mother through that season is now Brandon's own client. What We Cover * Why the financial planning process, with its timelines and checklists, is structurally incompatible with grief, and what advisors can do instead * The concept of grief lies and why even high-net-worth clients can believe they're about to go broke * The only things that actually need to happen in the first days after a spouse dies, and why everything else can wait * River widows vs. root widows: two grief patterns that determine how quickly clients make decisions * How to uncover hidden benefits including accidental death policies, club memberships, and digital accounts that can add thousands or hundreds of thousands to a settlement * How adult children can cross the line from helpful to harmful, and what healthy family support actually looks like * The organized crime schemes targeting widows, including a scam that ended with criminals physically walking off a porch with $150,000 in gold Resources Mentioned * You're Not Alone by Brandon L. Hayes: Amazon [https://www.amazon.com/Youre-Not-Alone-Financial-Navigating/dp/B0GS4X4446/] * ynabook.com [https://www.ynabook.com], Brandon's book website with free resources and chapter overview Connect with Brandon Hayes * Website: www.ynabook.com [https://www.ynabook.com] * Email: brandon@ynabook.com * Phone: 800-967-5250 * Firm: Compass Financial Group [https://www.ynabook.com/aboutcompassfinancialgroup], Evansville, Indiana Support the show [https://www.milliondollarproducershow.com]

111: How Financial Advisors Get Found in AI Search with Online Reviews | Brian Thorp | Wealthtender

How can financial advisors get found in AI search, build trust faster, and use online reviews in a compliant way? In Episode 111 of The Influential Advisor Podcast, Paul G. McManus interviews Brian Thorp, Founder and CEO of Wealthtender, about one of the biggest opportunities in advisor marketing today: compliant online reviews as a trust signal for Google, ChatGPT, Gemini, Perplexity, Claude, and other AI-powered search tools. Financial advisors have always relied on referrals, reputation, and trust. But today, before a prospect reaches out, they are often searching online, reading reviews, asking AI tools who to consider, and comparing advisors before the first conversation ever happens. That means your digital reputation matters. In this episode, Paul and Brian discuss how financial advisors can use compliant online reviews, third-party credibility, Google visibility, and AI search optimization to help prospects make a more informed decision about whether you may be the right advisor for them. You’ll learn: 1. How financial advisors can get found in AI search 2. Why online reviews are becoming a major trust signal 3. How compliant reviews differ from traditional Google reviews 4. What the SEC Marketing Rule changed for testimonials and reviews 5. Why ChatGPT, Gemini, Perplexity, and other AI tools may use reviews to summarize reputation 6. How reviews can support SEO, AEO, and GEO for financial advisors 7. Why “stars” matter, but client stories matter even more 8. How advisors can ask for reviews without cherry-picking 9. How reviews can help independent advisors compete against larger firms 10. Why advisor-level reviews may matter as much as firm-level reviews 11. How niche advisors can use reviews to strengthen local and specialized visibility 12. Why a book, a website, LinkedIn, Google Business Profile, and reviews all work together as authority signals This conversation is especially relevant for independent financial advisors, RIAs, wealth management firms, advisor marketing teams, and practice leaders who want to understand how trust is built in the age of AI search. If you are a financial advisor wondering how to show up when someone asks ChatGPT, “Who is the best financial advisor for me?” this episode will help you think through the credibility signals that matter. Learn more about Influential Advisor Media: https://influentialadvisor.com/ Learn more about Wealthtender: https://wealthtender.com/ COMMON QUESTIONS ANSWERED Can financial advisors use online reviews? How can advisors ask clients for reviews compliantly? Do financial advisor reviews help with SEO? Can online reviews help advisors show up in ChatGPT? What is the difference between Google reviews and Wealthtender reviews? How do testimonials work under the SEC Marketing Rule? How many reviews does a financial advisor need? Why do online reviews matter for financial advisor referrals? How can advisors build trust before the first meeting? How can financial advisors improve AI search visibility? #FinancialAdvisorMarketing [https://www.youtube.com/hashtag/financialadvisormarketing] #FinancialAdvisorReviews [https://www.youtube.com/hashtag/financialadvisorreviews] #AIsearch [https://www.youtube.com/hashtag/aisearch] #Wealthtender [https://www.youtube.com/hashtag/wealthtender] #AuthorityMarketing [https://www.youtube.com/hashtag/authoritymarketing] #FinancialAdvisors [https://www.youtube.com/hashtag/financialadvisors] #RIAmarketing [https://www.youtube.com/hashtag/riamarketing] #AdvisorSEO [https://www.youtube.com/hashtag/advisorseo] #AEO [https://www.youtube.com/hashtag/aeo] #GEO [https://www.youtube.com/hashtag/geo] #TheInfluentialAdvisor [https://www.youtube.com/hashtag/theinfluentialadvisor] Support the show [https://www.milliondollarproducershow.com]

110: Sharpen Your Message: Guest Podcast Preparation for Financial Professionals with Gabe McManus

How can financial advisors use podcast guesting to build trust, attract ideal clients, and turn their expertise into new business opportunities? In this episode of The Influential Advisor Podcast, Paul G. McManus interviews Gabe McManus about his book, Sharpen Your Message: Guest Podcast Preparation for Financial Professionals. Gabe shares how financial advisors and financial professionals can prepare for podcast interviews, clarify their best stories, and communicate their expertise in a way that builds trust with prospects. Drawing from his background in theater, storytelling, book coaching, and podcast preparation, Gabe explains why the right message can help advisors make the most of every podcast appearance. You’ll learn why writing a book gives financial advisors a stronger foundation for podcast guesting, how to identify your “greatest hits” before an interview, and why preparation does not mean memorizing a script. Instead, it means knowing your best ideas, stories, frameworks, and client transformation examples so you can speak with confidence when the opportunity comes. Paul and Gabe also discuss how podcast guesting creates borrowed trust, why a book can serve as the “ticket in the door” to better speaking and media opportunities, and how sharpening your message can create an identity shift for advisors who want to grow their practice, raise their minimums, scale their team, and become more influential in their market. If you are a financial advisor, wealth manager, or financial professional who wants to use a book, podcast interviews, and authority marketing to attract better-fit clients, this episode will help you understand how to prepare your message before the microphone turns on. Get Gabe McManus’s book, Sharpen Your Message, at: https://influentialadvisor.com/gabe [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU8xNnpFZ1c1dktUUVRNSmUwN2VsbzZaSnE1UXxBQ3Jtc0tuRlNYWTl0amZheEpIVWdBeVNFbmpabjRBcFVVOHlUZXpLTm1UWmZYZGtQbVNBT0M3SG1qNm5XVjMzNVlJcUFUVWszY3MtRzR0RG9qWHJCVzZYM01EU09UNHVGNHBXakowR2tJT0hSWWVENlNoNjRuNA&q=https%3A%2F%2Finfluentialadvisor.com%2Fgabe&v=NqETjFQ9ePk] Learn more about Influential Advisor Media: https://influentialadvisor.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXlkTElpVVQzdzBCbzJRVzNCbl9UZ2xlVENUZ3xBQ3Jtc0ttbXdILXIzQ2oxamR2a1Bid0R2TUx3eC15dHdFaVNjUTVUUUd3cUpiOHVmajRCU29hRWxBamQyWGxjQlptdVU3SE1uUG1CN05jLUlndGR6MVFzeGFobVI1TDUyRHdMUXM3akMzMzBiNE4xaFhsN2QtUQ&q=https%3A%2F%2Finfluentialadvisor.com%2F&v=NqETjFQ9ePk] Topics covered: Podcast guest preparation for financial advisors How financial advisors can get clients from podcasts How to sharpen your message before a podcast interview Why financial advisors should write a book before guest podcasting How a book builds authority and trust How podcast interviews create borrowed trust How to prepare your greatest hits for interviews Book marketing for financial advisors Authority marketing for financial professionals How financial advisors can use storytelling to attract ideal clients #FinancialAdvisors [https://www.youtube.com/hashtag/financialadvisors] #PodcastGuesting [https://www.youtube.com/hashtag/podcastguesting] #BookMarketing [https://www.youtube.com/hashtag/bookmarketing] #AuthorityMarketing [https://www.youtube.com/hashtag/authoritymarketing] #GabeMcManus [https://www.youtube.com/hashtag/gabemcmanus] #SharpenYourMessage [https://www.youtube.com/hashtag/sharpenyourmessage] #InfluentialAdvisor [https://www.youtube.com/hashtag/influentialadvisor] #FinancialAdvisorMarketing [https://www.youtube.com/hashtag/financialadvisormarketing] #WealthManagement [https://www.youtube.com/hashtag/wealthmanagement] #FinancialProfessionals [https://www.youtube.com/hashtag/financialprofessionals] Support the show [https://www.milliondollarproducershow.com]

109: The Zero Tax Strategy: Legally Eliminating Taxes with Jeremy Lederer, CPA

In this episode, Gabe McManus sits down with Jeremy Lederer, CPA and founder of XIT CPA, to explore what separates a tax preparer from a true tax strategist. Jeremy brings more than 16 years of experience working with entrepreneurs, business owners, and high-income professionals to zero (yes, zero) out their federal tax liability using legal, government-backed strategies. From film financing deductions to healthcare software investments, Jeremy breaks down the frameworks he writes about in his book The Zero Tax Strategy. He makes the case that implementation, not information, is the missing ingredient for most people. This is one for any financial advisor whose clients are paying more to Washington than they have to. About Jeremy Lederer Jeremy Lederer, CPA, is the founder of XIT CPA, a tax strategy firm that landed on the Inc. 5000 list of the fastest-growing private companies in America in 2023. With over 16 years of experience, Jeremy specializes in helping entrepreneurs and high-income professionals legally reduce or eliminate their federal tax burden through personalized, audit-proof strategies. A former professional golfer and winner of the 2008 San Juan Open, he brings the same precision and competitive drive to tax planning that he once brought to the fairway. Jeremy is also the author of The Zero Tax Strategy and a former certified mastery-level strategist within Tom Wheelwright's WealthAbility Network. What We Cover * Why Jeremy quit his firm in 2014, and the $100,000 savings opportunity his managing partner refused to pursue for a client * Why the average age of a CPA today is close to 70, and what that means for the quality of advice most business owners are getting * The fundamental premise of the U.S. tax code: 99.9% of its 80,000 pages are about how to avoid tax legally, not how to pay it * How W-2 earners can use Section 181 film financing to create a $400,000 deduction from a $100,000 cash investment * The Amanda case study: a $2 million-per-year biotech founder who zeroed her tax with a $300,000 healthcare software investment * What "to change your tax, you have to change your facts" actually looks like in practice * The audit that went perfectly: a $500,000 deduction, a nervous client, and a "no change" outcome Resources Mentioned * The Zero Tax Strategy [https://zerotax.com/book] by Jeremy Lederer, CPA — available at zerotax.com/book [http://zerotax.com/book] * Vivid Vision [https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X] by Cameron Herold Connect with Jeremy Lederer * Website & book: zerotax.com/book [https://zerotax.com/book] * XIT CPA: xitcpa.com [https://xitcpa.com] * LinkedIn: linkedin.com/in/jeremy-lederer-6128691b [https://www.linkedin.com/in/jeremy-lederer-6128691b/] Support the show [https://www.milliondollarproducershow.com]