Welton McCrary and Rich Mitchell on Authenticity in the AI Era

Whitney Kidd on What the Future of Multifamily Will Look Like

Whitney Kidd wants multifamily to embrace the power of tech. The Preiss technologist shares her vision of the future of the industry, from AI-powered robotics to Gen Z-approved authenticity.

Welton McCrary and Rich Mitchell on Authenticity in the AI Era

In the latest episode, Welton McCrary and Rich Mitchell explore how multifamily marketers and operators can find balance between AI-driven efficiency and the authenticity of the human touch.

Justin Godwin on Putting Yourself in the Renter’s Shoes

If multifamily marketing is cooking, it takes more than just getting the recipe right. Justin Godwin, home chef and multifamily marketing expert, joins the podcast to share the ingredients for success. He explains why multifamily marketing isn’t rocket science — but is getting close — and how a breakfast in St. Barts sparked inspiration for promoting properties back home. From the importance of the renter mindset to the hidden power of continuity, Justin offers timely advice for leasing agents and executives alike.

5 Charities on Partnering with Multifamily to Make a Difference

From fighting food insecurity to providing shelter for vulnerable individuals, the multifamily industry is at the heart of important charitable work across the United States and Canada. In this special episode in honor of our ThanksGifting campaign, Marcia B. sits down with representatives of five charities that work closely with the multifamily industry to discuss their mission and impact: * Keli Lynch-Wright: Hatching Hope [https://hatchinghopecares.org/] provides essential supplies to help multifamily residents recover from disasters like fires, floods, and hurricanes. * Kristen Poteet: Entryway [https://entrywaytalent.org/] combats homelessness by providing at-risk individuals with a path to housing and economic stability through a career in the multifamily industry. * Jennifer Bushinger-Ortiz: Move for Hunger [https://moveforhunger.org/] fights hunger and waste by coordinating with apartment communities and movers to redirect food to local food banks. * Bridget O’Connell: CoreGiving [https://www.coregiving.org/] relies on support from its multifamily partners to direct 100 percent of donations to fund food banks across the nation. * Bernadette Majdell: HomeSpace [https://www.homespace.org/] builds and operates affordable multifamily housing on a nonprofit basis to shelter vulnerable individuals and families.

Devin Lusk on Why Multifamily Needs Social Media

Devin Lusk loves thinking outside the box. In the latest episode of the podcast, the director of marketing for American Landmark shares her creative strategies for attracting prospects and improving resident satisfaction. She explains what makes a social post a scroll-stopper, why every email needs a bit of fluff, and which old-school marketing tactic she wants to bring back — with a modern twist.