Decoding Measurement in Voice and Audio Space

World of Connected Audio Solutions

On today's episode, Moneka talks to Teena Sidana of Amazon. They discuss the key aspects of Voice and Audio Marketing- an MMA Group M Powered Playbook. This playbook aims at helping the digital community understand the potential of voice technology across consumer experience, content marketing and advertising. They further talk about key emerging trends in the audio space, how audio as evolved and how the same can be leveraged by marketeers in various sectors. This and much more on this episode of the Vaux Podcast Series. Find Moneka Khurana on social media: Twitter [https://twitter.com/monekakh] LinkedIn [https://www.linkedin.com/in/monekak/?originalSubdomain=in] Find Teena on social media: Twitter [https://twitter.com/09_teena?lang=en] LinkedIn [https://www.linkedin.com/in/teena-sidana-1b472016/?originalSubdomain=in] You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://www.ivmpodcasts.com/ See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Decoding Measurement in Voice and Audio Space

This episode of the Vaux Podcast series discusses how marketers can assess the efficiency of voice as a medium for advertising. Moneka Khuraana talks to Biswapriya Bhattacharjee- Director, B2B Technology, Kantar, discussing the Measurement techniques in Voice and Audio Space.  Find Moneka Khurana on social media: Twitter [https://twitter.com/monekakh] LinkedIn [https://www.linkedin.com/in/monekak/?originalSubdomain=in] Find Biswapriya on social media: Twitter [https://twitter.com/KantarIndia] LinkedIn [https://www.linkedin.com/in/mhttps://www.linkedin.com/in/biswapriya-bhattacharjee-15590a2/?originalSubdomain=inonekak/?originalSubdomain=in] You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android [https://ivm.today/android] or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://www.ivmpodcasts.com/ [https://www.ivmpodcasts.com/] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Podcasting and Content Creation

On this episode of the Vaux Podcast Series, Amit talks to Dhruvank Vaidya- Head of Podcasts, Spotify. They discuss the early days of podcasting and how the same has found its own place in the Indian Media Landscape. They also talk about the evolution of the audience and how content is created on the audience's demand. This and much more on this episode of the Vaux Podcast Series. Find Amit Doshi on Twitter [https://twitter.com/doshiamit] (@doshiamit) Find Dhruvank Vaidya on https://twitter.com/kerriprx?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorLinkedIn [https://www.linkedin.com/in/dhruvankvaidya/] You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android [https://ivm.today/android] or iOS: https://ivm.today/ios [https://ivm.today/ios], or any other podcast app. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Voice and the World of Podcasting

On this episode, Amit Doshi meets Kerry Hoffman, one of the pioneering voices in the world of podcasting. They discuss the wide growth of podcasting around the globe, podcasts and brand integrations, and how audio content is redefining the way advertising is done in today's times. They also touch upon what makes a good podcast and the future of the medium in times to come! Find Amit Doshi on Twitter [https://twitter.com/doshiamit] (@doshiamit) Find Kerry Hoffman on Twitter [https://twitter.com/kerriprx?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor] and LinkedIn [https://www.linkedin.com/in/kerri-hoffman-7870688] You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android [https://ivm.today/android] or iOS: https://ivm.today/ios [https://ivm.today/ios], or any other podcast app. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Social Audio and the future of online connection for brands

On this episode of Vaux Podcast Series, Moneka Khurrana talks to Preetha Athrey- Global Business Marketing, Twitter India. They delve into the intricacies of audio as a transformative modern media and how the same in central to human experience. They further discuss the unique advantages of audio as a brand tool when compared to text and video based branding. Tweet to Moneka Khurana (@monekakh): https://twitter.com/monekakh [https://twitter.com/monekakh] and follow his WordPress handle here (filterkoffee.com) Find Preetha Athrey on Social Media: LinkedIn: Preetha Athrey [https://www.linkedin.com/in/preethaathrey/] Twitter: @preethaathrey [https://twitter.com/preethaathrey] You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android [https://ivm.today/android] or iOS: https://ivm.today/ios [https://ivm.today/ios], or any other podcast app. You can also check out our website at http://www.ivmpodcasts.com/ [http://www.ivmpodcasts.com/] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.