From TikTok to Top Real Estate Producer - How Rachel Kilmer Built a Brand That Converts

He Filled a Real Estate Event With 90 People — No Paid Ads. No Email.

Yes, this episode starts with how he filled a real estate event with 90 people without paid ads or email. But that’s just the surface. In this conversation, we go deeper into: • Why community beats cold outreach in today’s market • How mindset, visibility, and authenticity drive real growth • What most agents get wrong about events, content, and social media • Why documenting your journey works better than “perfect” marketing • How leadership and culture attract both clients and agents • What it looks like to build an organization—not just a team Jonathan shares how networking, local involvement, and consistent presence have become his unfair advantage—and why attention, not leads, is the real currency in real estate right now. This isn’t a highlight reel. It’s a behind-the-scenes look at how momentum is actually built. If you’re a real estate agent or team leader who feels stuck chasing leads, struggling to stand out, or unsure how to grow in a noisy market, this episode will change how you think about marketing and growth. Because the agents winning right now aren’t doing more—they’re doing things differently. 🔑 Big idea from this episode: When people know you, trust you, and feel connected to you, growth stops being forced. If this episode resonated: • Subscribe for real conversations about real estate marketing • Share this with someone building a team or personal brand • Drop a comment with what stood out most You can find Jonathan on Instagram at: https://www.instagram.com/jonathanpitallo/

The Listing Video Mistake Killing Your Reach - Real Estate Marketing

Most listing videos don’t fail because the house isn’t great. They fail because agents make one mistake that kills their reach before anyone even sees the home. In this episode, we break down what’s actually happening to listing videos in 2025—and why doing what “everyone else does” is quietly hurting your visibility, your credibility, and your ability to attract future sellers. We’re sitting down with one of Kansas City’s top real estate media providers, Jordan Wyatt Ashley, to pull back the curtain on what works, what doesn’t, and what agents consistently get wrong when it comes to listing video and marketing. You’ll learn: • The difference between selling the house vs. selling your expertise • When vertical video wins—and when horizontal still matters • Why posting a listing video once is a massive waste of good media • The 60/30/10 rule that keeps your personal brand from becoming repetitive • The simplest upgrade most agents ignore that makes DIY videos look professional Here’s the truth: photos sell the home. -Video sells the agent. If your listing videos feel polished but aren’t creating momentum, reach, or conversations, this episode will show you exactly what to fix, what to stop doing, and how to make your next listing work harder for your brand. Connect with Jordan: Website: https://www.jordanwyattashley.com/ Instagram: https://www.instagram.com/jordanwyattashley/ 📍 Connect with Kevin Mochel Website → www.modernrealestatemarketing.com Facebook → www.facebook.com/modernrealestatemarketingforagents Instagram → www.instagram.com/modernrealestatemarketing/ Podcast → Modern Real Estate Marketing 🎙️ Hosted by Kevin Mochel — Modern Real Estate Marketing Podcast 📍 Recorded at 180 Your Marketing Studio, Overland Park KS #RealEstateMarketing #ListingVideos #AgentBranding

From TikTok to Top Real Estate Producer - How Rachel Kilmer Built a Brand That Converts

Real estate agent Rachel Kilmer (@RachTheRealtorkc) went viral on TikTok with nearly 1 million views and built 22,000 followers (80% are local!) - but that's not what made her a top producer.  In this no-BS conversation, Rachel reveals why she pivoted from social media fame to focus on the "unsexy" marketing fundamentals that actually generate consistent business. What You'll Learn: ✅ Why TikTok worked in 2020 but may not be the answer today ✅ The #1 platform Rachel recommends for real estate agents starting out ✅ How to stay top-of-mind without chasing followers or going viral ✅ The sunk cost fallacy that's killing your marketing budget ✅ Why your website is your most important marketing investment ✅ How to diversify beyond social media with email, CRM, and AI optimization ✅ The simple Instagram Stories strategy that works for agents who hate social media Rachel shares hard-earned lessons from 5 years in the business, including what she'd do differently, where she wasted money, and how she generates leads from both social media and her sphere of influence.  Perfect for real estate agents tired of gimmicky marketing advice and ready for strategies that actually work. Connect with Rachel Kilmer Website - https://rachtherealtorkc.com/ 📍 Connect with Kevin Mochel Website → www.modernrealestatemarketing.com Facebook → www.facebook.com/modernrealestatemarketingforagents Instagram → www.instagram.com/modernrealestatemarketing/ Podcast → Modern Real Estate Marketing 🎙️ Hosted by Kevin Mochel — Modern Real Estate Marketing Podcast 📍 Recorded at 180 Your Marketing Studio, Overland Park KS #RealEstateMarketing #RealtorTips #SocialMediaForRealtors

I Built a Brand So Visible in KC Real Estate You Can’t Ignore It

Everyone says the same thing: “I see you everywhere.” The truth? It didn’t happen by accident — it happened by design. In this episode of the Modern Real Estate Marketing Podcast, I sit down with Big Mike Morris, one of Kansas City’s most recognizable real estate agents — not because he sells the most homes, but because he’s mastered one thing most agents never figure out: how to get noticed. Mike shares how he went from completely unknown to everywhere online, breaking down the exact strategies, mindset, and posting habits that built his personal brand from the ground up. If you’ve ever wondered why your posts get ignored, or why your audience isn’t growing no matter how consistent you are, this conversation will flip the switch. What you’ll learn: • How to make people see you everywhere without spending a dime on ads • The #1 mistake most agents make when trying to build their brand • How to mix personal and real estate content the right way • Why visibility beats volume — every time • The posting schedule and mindset that changed everything for Mike If you’re tired of being invisible online, this episode will show you how to finally build a brand people can’t ignore. 📍 Connect with Kevin Mochel Website → www.modernrealestatemarketing.com Facebook → www.facebook.com/modernrealestatemarketingforagents Instagram → www.instagram.com/modernrealestatemarketing/ Podcast → Modern Real Estate Marketing 🎙️ Hosted by Kevin Mochel — Modern Real Estate Marketing Podcast 📍 Recorded at 180 Your Marketing Studio, Overland Park KS #RealEstateBranding, #PersonalBrandForAgents, #ModernRealEstateMarketing

The AI Workflow Every Real Estate Agent Needs (Otter AI + ChatGPT + Zapier)

The smartest real estate agents in the country are already using AI to automate their client meetings—and if you’re not, you’re falling behind. In this episode of Modern Real Estate Marketing, Kevin Mochel reveals the exact AI workflow that smart agents are using right now: 🔹 Otter AI – Record and transcribe every client meeting. 🔹 ChatGPT – Summarize, personalize, and draft perfect recap emails in seconds. 🔹 Zapier – Automate the entire process while you’re still in the driveway. Learn how to: • Capture every client detail without writing a single note • Deliver personalized follow-ups faster than your competitors • Use automation tools that make you look ultra-professional About Kevin Mochel & Modern Real Estate Marketing Kevin Mochel is the founder of Modern Real Estate Marketing (MREM) — one of the few truly full-service marketing firms in the country built exclusively for real estate professionals. MREM exists to solve one of the biggest problems agents face today: the constant tug-of-war between lead generation, social media, video creation, and actually running their business. The ultra-successful agents already know that marketing can’t be one-dimensional. That’s why MREM offers every essential piece under one roof — from social media management and video production to branding, content strategy, and digital ad campaigns that convert. Our team helps agents create consistent, high-performing marketing systems that drive visibility, build trust, and grow business — without the burnout or guesswork. 📍 Connect with Kevin Mochel Website → www.modernrealestatemarketing.com Facebook → www.facebook.com/modernrealestatemarketingforagents Instagram → www.instagram.com/modernrealestatemarketing/ Podcast → Modern Real Estate Marketing #ModernRealEstateMarketing #AIforRealEstate #ChatGPTforAgents