The Number Every Business Owner Should Know But Doesn’t

The Number Every Business Owner Should Know But Doesn’t

Most business owners know their revenue. Some know how many clients they have. Very few know the one number that tells them whether their business is actually working. Their profit margin. In this episode of Money First CEO, Harman Johnston breaks down why so many business owners are operating without this critical number, even when they’re generating six figures a month. You’ll learn how to calculate your profit margin, why revenue can create a false sense of success, and how understanding this one number can completely change the way you make decisions as a CEO. Harman also shares a real client story that highlights what happens when you finally gain financial clarity and stop guessing where the money is going. What You’ll Learn • The number every business owner should know • The difference between gross profit and net profit • How to calculate your profit margin • Why revenue does not equal financial health • The four reasons most business owners avoid their numbers • How Profit First creates visibility and control • Why weekly money dates are a game changer • The CEO mindset shift that changes everything Key Takeaway -Revenue tells you what came in. -Profit tells you what you kept. -If you don’t know your profit margin, you’re making decisions in the dark. Timestamps 00:00 Welcome 01:00 The number every business owner should know 02:30 How to calculate profit margin 04:00 Gross profit vs net profit 05:00 Why business owners avoid their numbers 08:00 Client story and financial breakthrough 10:00 The Financial Calm System 11:00 Four practical steps to improve visibility 13:00 Money blocks and CEO thinking 14:00 Next steps Listen now and discover the number that could change the way you run your business. 🎧 Thanks for listening to the Money First CEO Podcast! If this episode helped you move the needle, make sure to subscribe, leave a review, and share it with someone who needs to hear it. Link to expense review [https://tr.ee/ze3bdO] 🔗 Where to Find Harman: Website: www.blubookkeepers.com.au [http://www.blubookkeepers.com.au/] Instagram: @blubookkeepers    [https://www.instagram.com/blubookkeepers/]  Facebook: @blubookkeepersau [https://www.facebook.com/Blubookkeepersau/] TikTok: @profitwithharman [https://au.linkedin.com/in/harmanjohnston] LinkedIn: Harman Johnston [https://au.linkedin.com/in/harmanjohnston] 📞 Ready to Take Control of Your Business Finances? Book a Free Discovery Call here [https://www.blubookkeepers.com.au/contact/] 📩 Have a Question or Want to Be a Guest? Email me directly at: info@blubookkeepers.com.au [info@blubookkeepers.com.au]

What I've Been Hearing From Business Owners This Month

EOFY is coming. And right now, a lot of business owners are feeling the pressure. Not because their business is failing. Not because revenue is low. But because they still do not feel in control of their money. In this honest anniversary episode of Money First CEO, Harman Johnston shares the real conversations happening behind the scenes with business owners right now. The stress. The confusion. The “where did all the money go?” moments. If you are making decent revenue but still feel anxious about tax, cash flow, or profit, this episode will hit home. Harman breaks down the biggest patterns she is seeing this month, why growth without structure creates more chaos, and how business owners can finally create financial calm heading into EOFY. This episode is emotional, practical, and a reminder that you are not alone. What You Will Learn: ·       Why business owners still feel broke despite good revenue ·       The real reason EOFY feels stressful ·       Why your bank balance creates false confidence ·       How growth amplifies money problems without structure ·       What Profit First changes inside your business ·       The difference between reacting and operating like a CEO ·       How the Financial Calm System helps business owners feel in control again Key Takeaway: The problem is not your revenue. The problem is the lack of visibility and structure around your money. When you know where your money is going, business feels calmer. Timestamps: 00:00 Welcome to Money First CEO  01:00 Anniversary reflections and behind the scenes  02:00 EOFY pressure for business owners  03:00 Why revenue still feels tight  04:00 The tax stress conversation  05:00 Growth without structure creates chaos  06:00 The masterclasses and biggest lessons  07:00 Why clarity changes everything  08:00 The Financial Calm System explained  09:00 Your next step heading into EOFY If this episode hit home, listen to the full episode and book a discovery call to learn how to create financial calm in your business. Available on Spotify, Apple Podcasts, and our website. 🎧 Thanks for listening to the Money First CEO Podcast! If this episode helped you move the needle, make sure to subscribe, leave a review, and share it with someone who needs to hear it. Link to expense review [https://tr.ee/ze3bdO] 🔗 Where to Find Harman: Website: www.blubookkeepers.com.au [http://www.blubookkeepers.com.au/] Instagram: @blubookkeepers    [https://www.instagram.com/blubookkeepers/]  Facebook: @blubookkeepersau [https://www.facebook.com/Blubookkeepersau/] TikTok: @profitwithharman [https://au.linkedin.com/in/harmanjohnston] LinkedIn: Harman Johnston [https://au.linkedin.com/in/harmanjohnston] 📞 Ready to Take Control of Your Business Finances? Book a Free Discovery Call here [https://www.blubookkeepers.com.au/contact/] 📩 Have a Question or Want to Be a Guest? Email me directly at: info@blubookkeepers.com.au [info@blubookkeepers.com.au]

Why Your Business Makes Money… But You Still Feel Broke

In this episode of Money First CEO, Harman Johnston breaks down one of the biggest frustrations service-based business owners face: “Why does my business look successful… but I still feel broke?” If your revenue is growing but your bank account tells a different story, this episode explains exactly why. Harman shares: *  Why revenue growth alone does not create financial clarity  *  The real reason business owners constantly feel cash flow pressure  *  Why BAS time keeps becoming stressful  *  The hidden problem with running everything through one bank account  *  How Profit First creates structure and calm  *  The 3-step Financial Calm System used to help business owners regain control in 90 days  You’ll also hear real client examples from Australian service businesses who were generating strong revenue but still struggling with: *  inconsistent owner pay  *  tax stress  *  cash flow uncertainty  *  overspending without realising  *  feeling anxious every time they opened Xero  This episode is for business owners who are: *  making good money but still stressed about cash flow  *  paying themselves last  *  avoiding the numbers  *  ready to stop guessing and build a proper financial system  Your takeaway from this episode: Open your banking app and count how many accounts your business money sits in. If the answer is one, that’s your starting point. 🎧 Thanks for listening to the Money First CEO Podcast! If this episode helped you move the needle, make sure to subscribe, leave a review, and share it with someone who needs to hear it. Link to expense review [https://tr.ee/ze3bdO] 🔗 Where to Find Harman: Website: www.blubookkeepers.com.au [http://www.blubookkeepers.com.au/] Instagram: @blubookkeepers    [https://www.instagram.com/blubookkeepers/]  Facebook: @blubookkeepersau [https://www.facebook.com/Blubookkeepersau/] TikTok: @profitwithharman [https://au.linkedin.com/in/harmanjohnston] LinkedIn: Harman Johnston [https://au.linkedin.com/in/harmanjohnston] 📞 Ready to Take Control of Your Business Finances? Book a Free Discovery Call here [https://www.blubookkeepers.com.au/contact/] 📩 Have a Question or Want to Be a Guest? Email me directly at: info@blubookkeepers.com.au [info@blubookkeepers.com.au]

If I Had to Start Again from $0… This Is Exactly What I’d Do

Most business owners think growth comes first. More clients. More revenue. More momentum. But that is not what creates a stable business. In this 50th episode of Money First CEO, Harman Johnston breaks down exactly what she would do if she had to start again from zero. No audience. No clients. No reputation. Just a clean slate. This is not theory. This is hindsight from real experience. If your business is growing but still feels harder than it should, this episode will reset how you think about money, structure, and decision making. What You Will Learn: • Why your money system should come before revenue • The five bank accounts every business needs from day one • Why paying yourself early changes everything • The three numbers every CEO must understand • How to avoid expensive mistakes by building the right financial team • Why discipline beats growth when building a sustainable business • The difference between being busy and building something that lasts Key Takeaway: Do not build growth first. Build control first. Because a business that makes money but does not keep it will always feel harder than it should. Timestamps: 00:00 Introduction 01:00 The question: starting from zero 02:00 Why money structure comes first 03:00 The five bank accounts 04:00 Setting percentages early 05:00 Paying yourself from day one 06:00 Building your financial team 07:00 The three numbers that matter 08:00 Weekly money routine 09:00 Being ruthless with expenses 10:00 Hiring and leverage 11:00 Networking with intention 12:00 Final framework 🎧 Thanks for listening to the Money First CEO Podcast! If this episode helped you move the needle, make sure to subscribe, leave a review, and share it with someone who needs to hear it. Link to expense review [https://tr.ee/ze3bdO] 🔗 Where to Find Harman: Website: www.blubookkeepers.com.au [http://www.blubookkeepers.com.au/] Instagram: @blubookkeepers    [https://www.instagram.com/blubookkeepers/]  Facebook: @blubookkeepersau [https://www.facebook.com/Blubookkeepersau/] TikTok: @profitwithharman [https://au.linkedin.com/in/harmanjohnston] LinkedIn: Harman Johnston [https://au.linkedin.com/in/harmanjohnston] 📞 Ready to Take Control of Your Business Finances? Book a Free Discovery Call here [https://www.blubookkeepers.com.au/contact/] 📩 Have a Question or Want to Be a Guest? Email me directly at: info@blubookkeepers.com.au [info@blubookkeepers.com.au]

The $100K Mistake: Hiring Before You’re Financially Ready

Hiring feels like growth. More people. More support. More capacity. But for most service-based business owners, hiring too early is not growth. It is a profit leak. In this episode of Money First CEO, Harman Johnston breaks down the real cost of hiring before your numbers are ready and why this common decision quietly drains cash, increases pressure, and stalls momentum. If your business is growing but your bank balance does not reflect it, this is the missing piece. You will learn: * Why hiring is usually emotional, not strategic * The hidden costs beyond salary that most owners ignore * How a $70K hire becomes a $100K mistake * Why revenue growth can hide profit problems *  The real signs you are financially ready to hire *  What to do instead of hiring full-time too early Timestamps: 00:00 Welcome  01:00 Why hiring feels like growth  02:00 Emotional hiring vs strategic hiring  04:00 The real cost of a hire  07:00 The $100K mistake explained  10:00 When you are actually ready  13:00 Smarter ways to get support  16:00 Your next step Key Takeaway: Hiring should increase profit, not protect chaos. 🎧 Thanks for listening to the Money First CEO Podcast! If this episode helped you move the needle, make sure to subscribe, leave a review, and share it with someone who needs to hear it. Link to expense review [https://tr.ee/ze3bdO] 🔗 Where to Find Harman: Website: www.blubookkeepers.com.au [http://www.blubookkeepers.com.au/] Instagram: @blubookkeepers    [https://www.instagram.com/blubookkeepers/]  Facebook: @blubookkeepersau [https://www.facebook.com/Blubookkeepersau/] TikTok: @profitwithharman [https://au.linkedin.com/in/harmanjohnston] LinkedIn: Harman Johnston [https://au.linkedin.com/in/harmanjohnston] 📞 Ready to Take Control of Your Business Finances? Book a Free Discovery Call here [https://www.blubookkeepers.com.au/contact/] 📩 Have a Question or Want to Be a Guest? Email me directly at: info@blubookkeepers.com.au [info@blubookkeepers.com.au]