Money Isn't Everything
Banks and fintech brands are missing opportunities to build real connections largely because of how they communicate. On the show today: Mary chats with Allison Netzer about the second edition of her book, “Think Like a Brand, Not a Bank." They explore what it takes for a brand to pop in a commoditized industry. Hint: jargon, complexity, and “busy” messaging aren’t the answer. Show Notes: Allison's Book: Think Like a Brand, Not a Bank 🔗 https://brandthnk.co/book/ [https://brandthnk.co/book/] Subscribe to the Money Isn’t Everything podcast here: 🔗 https://www.crnrstone.com/gritty-insights/podcasts/money-isnt-everything [https://www.crnrstone.com/gritty-insights/podcasts/money-isnt-everything] Connect with Mary on LinkedIn: 🔗 https://www.linkedin.com/in/mary-wisniewski-3a7578b/ [https://www.linkedin.com/in/mary-wisniewski-3a7578b/] Connect with Allison on LinkedIn: 🔗 https://www.linkedin.com/in/allisonnetzer/ [https://www.linkedin.com/in/allisonnetzer/] Send us Fan Mail [https://www.buzzsprout.com/2286254/fan_mail/new]
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