Moral Footprint
Behavioural scientist and business consultant Jeni Miles reflects on the World Beautiful Business Forum in Athens and shares the talk she gave as part of its Ministry of Regeneration track. Drawing on a (preprint) study with over 400 UK for-profit managers, she reveals a striking paradox: the majority privately support post-growth business practices and believe business must operate within planetary and social limits. Yet most assume their peers don't support these views, silencing a consensus that already exists. She also examines why the governance structures most businesses take for granted are profoundly undemocratic, and what it would actually mean to design stakeholder solidarity into the legal architecture of a company. Full show notes, links and resources: https://moralfootprint.substack.com [https://moralfootprint.substack.com] KEY TAKEAWAYS * Discover how 92-93% of UK business managers support doughnut economy principles * Understand how pluralistic ignorance silences the corporate majority and preserves the status quo * Learn how two billionaire founders can legally override the preferences of 160,000 employees * Explore real precedents for democratic business governance, from German co-determination law to multi-stakeholder cooperatives * Challenge the assumption that mission-led for-profit companies can reliably put purpose before profit * Recognise how big tech's retreat from climate commitments in favour of AI infrastructure locks in irreversible emissions LINKS & RESOURCES Bayo Akomolafe https://www.bayoakomolafe.net [https://www.bayoakomolafe.net] World Beautiful Business Forum https://houseofbeautifulbusiness.com/world-beautiful-business-forum [https://houseofbeautifulbusiness.com/world-beautiful-business-forum] Dr Dario Krpan (LSE) https://www.lse.ac.uk/people/dario-krpan [https://www.lse.ac.uk/people/dario-krpan] Dr Frédéric Basso (LSE) https://www.lse.ac.uk/people/frederic-basso [https://www.lse.ac.uk/people/frederic-basso] Kate Raworth- author of Doughnut Economics https://www.kateraworth.com [https://www.kateraworth.com] DrJennifer Hinto (ecological economist) https://jenniferhinton.org [https://jenniferhinton.org] Dr Luke Kemp (societal collapse researcher) https://www.cser.ac.uk/team/luke-kemp [https://www.cser.ac.uk/team/luke-kemp] House of Hackney, who legally appointed a Mother Nature and Future Generations Director to their board https://www.houseofhackney.com [https://www.houseofhackney.com] Extinction Rebellion https://extinctionrebellion.uk [https://extinctionrebellion.uk] Doughnut Economics Action Lab https://doughnuteconomics.org [https://doughnuteconomics.org] The Great Simplification with Nate Hagens https://www.thegreatsimplification.com [https://www.thegreatsimplification.com] Google and natural gas — Distilled Earthhttps://www.distilled.earth/p/google-is-weighing-natural-gas-without [https://www.distilled.earth/p/google-is-weighing-natural-gas-without] Meta funds ten natural gas plants for AI — Forbes https://www.forbes.com/sites/jonmarkman/2026/03/31/meta-funds-ten-natural-gas-plants-to-power-its-largest-ai-campus/ [https://www.forbes.com/sites/jonmarkman/2026/03/31/meta-funds-ten-natural-gas-plants-to-power-its-largest-ai-campus/] FOLLOW JENI MILES LinkedIn: https://www.linkedin.com/in/jenifisher/ [https://www.linkedin.com/in/jenifisher/]Substack: https://moralfootprint.substack.com [https://moralfootprint.substack.com] Subscribe, leave a review and share with someone who needs to hear this, thank you!
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