More Than Just a Wedding with Jennifer Starr
WEDDING FLOWERS: WHERE TO SPEND & SAVE Have you ever looked at a floral proposal and wondered, "Why are wedding flowers so expensive?" You're not alone. In this episode of More Than Just a Wedding, Jennifer sits down with longtime floral designer and artist Sarah Dahl Watts to pull back the curtain on wedding florals. Together, they discuss what actually goes into the cost of wedding flowers, how couples can make thoughtful floral investments, and where to focus their budget for the greatest visual impact. Whether you're planning an intimate celebration or a luxury wedding, this conversation will help you approach floral design with more confidence, clarity, and realistic expectations. In This Episode: * The best time to book your florist * Why it's important to notify vendors you don't select * What decisions should be made before your floral design meeting * How your venue, attire, color palette, and overall aesthetic influence floral design * The real reasons wedding flowers cost what they do * Common misconceptions couples have about floral pricing * Where to prioritize your floral budget for the biggest impact * Creative ways to repurpose ceremony flowers throughout your wedding day * How florists balance artistry, logistics, labor, and design * Sarah's exciting new chapter creating custom artwork inspired by wedding florals About Sarah Dahl Watts After more than 15 years designing wedding flowers throughout Arizona, Sarah has transitioned from full-service floral design to creating custom artwork inspired by wedding celebrations. Through her commissioned paintings, couples can preserve meaningful floral moments—from bouquets and ceremony installations to tablescapes and wedding cakes—as lasting pieces of art. To learn more about Sarah's work, visit ziniafloral.co A Favorite Takeaway "The wedding isn't the destination—it's the beginning." Sarah shares a beautiful reminder that while flowers, décor, and details create an unforgettable experience, the true purpose of a wedding is celebrating the start of a life together. Connect with Jennifer If you're looking for wedding planning guidance, resources, and real conversations about creating a meaningful wedding day, be sure to subscribe to More Than Just a Wedding and follow along for future episodes.
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