More Than Just: Conversations with Misfits, Entrepreneurs and Change-makers
In this episode I’m joined by Rob Deptford (he/him). Together, we discuss the podcast industry, storytelling, and how audio can help build a strong brand identity. We also discuss: * The state of podcasting and where it is post-pandemic boom * How McDonald’s used a podcast in its brand strategy (and brought back the infamous Szechuan sauce) * Podcasting as an evergreen product that continues to add value over time * The power of the personal element in branding * Why the numbers aren’t the best measure of your podcast’s success * Being willing to go off-brand and share yourself more holistically with your audience Links: * Visit the Bizcastly Website [https://bizcastly.com/] * Visit Rob’s Website [http://www.robertdeptford.com] * Listen to Rob’s Podcast Dirt Road Journeys [https://www.dirtroadjourneys.com/] * Buy Rob’s Books on Amazon [https://www.amazon.com/stores/Rob-Deptford/author/B08J9PB28P?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true] * Follow Mel on Instagram @mel_mcsherry [https://www.instagram.com/mel_mcsherry/] * Follow the podcast on Instagram @morethanjustpodcast [https://www.instagram.com/morethanjustpodcast/] 🙌 This podcast is supported by listeners like you! If you enjoyed this episode, we'd appreciate it if you could make a donation of any amount at this link [https://gofund.me/b8fe1f5c]. You rock!
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