Motivational Monday with LPT Realty
In this episode of Real Estate First Friday, Matthew Hodge and Luis Fermin sit down with Angie Cole, broker-owner of A Cole Realty and leader of a 350+ transaction real estate team, to discuss one of the most important skills every Realtor needs in today's market: pricing strategy. As inventory increases and more listings require price adjustments before selling, agents must learn to confidently navigate pricing conversations, communicate market feedback, and position themselves as trusted advisors rather than order-takers. Angie shares her proven approach to setting seller expectations upfront, using data to support pricing recommendations, leveraging showing reports, executing strategic price improvements, and winning expired listings. The conversation also explores how search brackets affect buyer visibility, why overpricing hurts sellers more than it helps, and how to turn difficult pricing conversations into opportunities to build trust. Learn how to win more listings, handle price reductions with confidence, and become the go-to pricing expert in your market heading into 2026 by tuning into this episode. KEY POINTS: * Pricing starts at the listing consultation * Set seller expectations before going live * Weekly seller communication builds trust * Showing reports reveal pricing problems * The market tells you when a home is overpriced * Price improvements should be paired with marketing * Thursday and Friday are ideal for price adjustments * Search brackets directly impact buyer visibility * Overpricing can hide a listing from the right buyers * Expired listings require a different consultation strategy * Data wins pricing conversations * Position yourself as the expert, not the salesperson QUOTES: “Our homes sell, our homes get showings, so right out of the gates it's going to be a pricing problem.” – Angie Cole “You do want to be that expert. You do want to be the consultant.” – Luis Fermin “It's all about staying in front of your sellers and getting to them before they can get to you.” – Angie Cole “You have to be communicating with your seller what is happening.” – Matthew Hodge “We're not pricing gas. We're pricing homes.” – Angie Cole “If you overpriced the property, you could lose your property being found by the consumer who should be looking at it.” – Luis Fermin RESOURCES Angie Cole Website | www.acolerealty.net/team/angie-cole [https://www.acolerealty.net/team/angie-cole] Learn from the Best Brokerage Now! @lpt realty [https://www.lpt.com/]
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