Predicting Churn with AI: How Reef.ai and Movate are Cracking the Customer Retention Code

Predicting Churn with AI: How Reef.ai and Movate are Cracking the Customer Retention Code

In this episode of Movate Talks: Business Insights Unplugged, Jeff Farr [https://www.linkedin.com/in/jefffarr81/], SVP at Movate, speaks with Chris Erickson-King [https://www.linkedin.com/in/cking8/], Head of Sales and GTM at Reef.AI [http://Reef.AI], to explore how AI-driven customer success is transforming the way businesses retain and grow revenue. The conversation traces how Reef.AI was born from a real-world challenge at MuleSoft, using customer data analytics to predict churn and expansion months before renewal and how that vision evolved into an AI-powered retention platform. Chris explains how Reef.AI’s predictive modelling helps teams improve on Net Revenue Retention (NRR) without expanding marketing spend. Conversations centered around: * The challenge: What sparked the creation of Reef.AI? * Predictive modelling: Improving churn forecasting and retention * A success story: Abrigo’s 5-point jump in gross retention * Movate–Reef.AI partnership: The strategic value * AI agents: Smart customer success Movate SalesEdge and Reef.AI are impacting the next W(AI)VE™ of AI-enabled customer retention strategies that blend data intelligence with human process excellence. Tune in to the AI-led transformation in customer retention.

Inside Agentforce: How Salesforce is Building the Future of AI Agents

Join Salesforce’s Manjeet Singh [https://www.linkedin.com/in/manjeetmba/], Senior Director of AI Agents, and one of the pioneering minds behind Agentforce. Alongside Movate leaders Ankur Gupta [https://www.linkedin.com/in/ankur0701/] (SVP & Regional Head) and Prabhat Mehrotra [https://www.linkedin.com/in/prabhat-mehrotra-34a1699/](VP & Practice Head – Salesforce & Agentic AI), Manjeet dives deep into Agentforce, blending human creativity with autonomous AI to revolutionize sales, marketing, and customer engagement. This episode explores AI’s evolution, responsible AI practices, and the future of agentic AI. Don’t miss your backstage pass to Salesforce’s Agentic AI vision—tune in now!

From Payment Tech to People: Nino Maisuradze’s Journey of Innovation and Mentorship

In episode #5 of Movate Talks, Nino Maisuradze, COO of Ingenico North America, sits down with Saurabh Sehgal, AVP at Movate, to dive into the future of payments. From contactless solutions and tech adoption rates to balancing innovation with demographic differences, mentorship, and women in leadership, this 30-minute conversation is packed with insights and inspiration.

Beyond the Algorithm: Human Insights in Data & AI

In this episode of Movate Talks – Business Insights Unplugged, Amardeep Juneja from Movate engages in a gripping conversation with Giuseppe Ficara, Global Senior Director and Group Data & AI Officer at Amplifon. Giuseppe shares practical insights on how AI and Data Science, particularly GenAI, are driving enterprise innovation through productivity gains, cost optimization, and personalization. They delve into the challenges of cultural shifts, the "iterate, test, fail fast" mantra of the AI economy, and explore topics like data sovereignty, AI co-pilots, explainable AI, and scalability. Tune in for a concise and insightful 30-minute discussion on the real-world impact of AI in business.

Innovation in Fintech - Bridging Engineering Creativity and Customer Expectations

In this episode of Movate Talks – Business Insights Unplugged, we’re joined by Nick Doulas [https://www.linkedin.com/in/nickdoulas/], Senior Vice President of Engineering at Pangea Money Transfer. Being at the at the forefront of innovation and leadership, Nick has played a pivotal role in shaping the company's product roadmap, technical architecture, site reliability, and security. Host Syriac Joswin [https://www.movate.com/about-us/management-team/syriac-joswin/], Senior Vice President of Sales for Digital Services at Movate, sits down with Nick to discuss his dynamic career journey, the growing influence of GenAI in engineering, and how rapid time-to-market is revolutionizing consumer experiences. Tune in and enjoy the episode!